How to automate your email marketing with Sendpulse

Email marketing automation is one of the highest-ROI investments any business can make, and in 2026 SendPulse remains a popular all-in-one option for businesses that want email, SMS, push notifications, and chatbot automation in one platform. This guide covers how to automate your email marketing with SendPulse in 2026: setting up your first automated sequence, segmentation strategies that drive higher open rates, the trigger types available, and the pricing tiers worth knowing.

When I just took up email marketing, I asked everybody I could about the best email marketing service ever that could be ideal both for beginners and for professional users. You know these typical questions like: Is the interface user-friendly? Is there a free tariff? How much do the pricing plans cost? What beneficial features are available on the paid pricing plan? Of course, the answers varied a lot, 'cause they depend on the type and growth of business you have. Thus, I realized that it's better to try for myself than waste time on researching, reflection and hesitation. During the time when I was testing several services, my business grew significantly and I definitely needed more advanced features and options that would not only bring much conversions and ROI but make my work easier. I gave up all the searches and chose the service which was optimal for me at that time. Now I realize that it is useful not only for professional users with medium and big businesses but for the beginners with several hundreds of subscribers as well. So, I use SendPulse. For this review to be relevant for every business, I’ll try to answer the questions that the beginners are concerned by and tell about the PRO feature of the service – Automation 360.

What about interface and main features?

This is the homepage of the service. All their services are visible: Email, SMS, Web Push, SMTP. You can look through the products, check out prices, contact tech support, and try the service for free. I find this interface user-friendly.

Is there a free tariff for Sendpulse?

Yes, they offer not even a free trial but a full-fledged free tariff. Certainly, it’s relevance and usefulness depend on the growth of your business, but it’s more generous than other email services offer. Regarding paid pricing plans, they are the following: Monthly subscription: 2500 subscribers – $9.85/month 3000 subscribers – $29/month 4000 subscribers – $32/month 5000 subscribers – $35/month 10000 subscribers – $53/month 25000 subscribers – $108/month You can pay only for emails sent with “Pay as you go” tariff: 10000 messages – $32/month 25000 messages – $70/month 25000 messages – $70/month 500000 messages – $812/month

What beneficial features are available on the paid pricing plan?

Of course, the free tariff has some limitations. For example, you can create an automation flow in Automation 360, but sending is available only in paid pricing plans; within free tariff only 3 sender’s addresses are available, using free tariff you can’t create SPF and DKIM signatures. To discover more restrictions, contact the support team or look for the information in the Knowledge Base of the service. So, let’s discuss more advanced features. I looked for a service that could help me save time while preparing and sending personalized and segmented email campaigns; better organize my business and automate email marketing, that’s why I chose SendPulse. Besides, I enjoy their new feature Automation 360. What is Automation 360? This feature allows to send automation flows, based on the events created by you. It makes possible to send different emails to all your subscribers depending on their activities on your website. You need just to set them once and monitor conversions. Why should you try Automation 360? Try it to discover the most profitable benefits of email marketing. Using Automation 360, you can send messages triggered by events – segmented and individual, manage your work for many steps forward and see clear results. What are the advantages?

• Combination of several communication channels

This is a special peculiarity of Sendpulse. They allow to combine different channels within one email campaign. In Automation 360 you can send email, if it remained unread – send SMS, or send web push notification to inform on the status of an order, for example.

• Filtering and segmenting of the data

Blocks “Filter” and “Condition” are responsible for data segmentation. Using “Filter”, you can send different content to men and women, people who live in different cities. “Condition” block determines the future of your automation flow for every single subscriber, depending on their actions like opening an email, following the link.

• Tracking conversions

Conversion is achieving of the goal stated by you, goal is the event. If the goal is a purchase, it means that after your subscriber buys – you’ll get a conversion. Here, you may stop your autoresponder.

How to create an automation flow in Sendpulse?

1. Choose or create an event

Choose Automation 360. There are 4 predefined events in the system: registration, purchase, abandoned cart, custom event.

2. Create the autoresponder

Choose the needed event, select a mailing list. There are 7 elements to drag to the working field.  For “Email” add the time, subject line, select a template. For “Filter” choose variable, set condition and value of variable. For “Condition” choose the metrics to track. With the “Action” block you can move, copy, delete subscribers from the mailing list. “Goal” is your event, you can stop series if it is triggered. With the help of Automation 360, you can start effective communication with your new clients, creating an event – Add new subscriber. Send them a welcome email, allow to set preferences regarding the content of the emails, send relevant for THEM emails. With the help of abandoned cart email, you can sell the item left in the shopping cart. Sending a reengagement campaign, you can engage passive subscribers by offering them a discount or another incentive. Besides, using this feature you will track the lifecycle of every your client. Try Automation 360 to discover the advantages of individual approach in email marketing!

SendPulse FAQ

What does SendPulse actually do?

SendPulse is a multichannel marketing platform offering email, SMS, web push, and chatbot automation in one tool. The standout feature is its automation builder, which supports complex sequences across channels in a single workflow.

Is SendPulse free?

SendPulse has a free tier supporting up to 500 subscribers and 15,000 emails per month. Paid plans start around $8/month and scale with list size and channel needs.

How does SendPulse compare to Mailchimp and ConvertKit in 2026?

SendPulse competes on price and multichannel features. Mailchimp leads on integrations and brand recognition. ConvertKit (now Kit) wins for creators and writers. Pick based on which channels matter most to you.

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Bottom line: Automating your email marketing with SendPulse means setting up trigger-based flows, like welcome series and abandoned cart reminders, so messages go out at the right moment without you lifting a finger. Once your automation 360 flows are built, SendPulse handles segmentation, sending, and follow-ups based on subscriber behaviour. This frees up your time while keeping your audience engaged with relevant content.

Frequently asked questions

What is SendPulse used for in email marketing?

SendPulse is a marketing platform that lets you build automated email sequences, called Automation 360 flows, triggered by subscriber actions such as signing up, clicking a link, or making a purchase. It also supports SMS, chatbots, and web push notifications alongside email.

Do I need coding skills to automate emails with SendPulse?

No. SendPulse has a drag-and-drop flow builder, so you can set conditions, delays, and triggers visually. Most users get a working automation live without writing a single line of code.

How long does it take to set up an automated email flow?

A simple welcome sequence can be built in under an hour once your list and templates are ready. More complex flows with multiple branches and conditions may take a few hours to map out and test.

Is SendPulse free to start automating email marketing?

Yes, SendPulse offers a free plan that includes basic automation features for small subscriber lists. As your list grows or you need more advanced triggers, you can upgrade to a paid tier.