- What Linktree's free plan includes
- Linktree plans side by side
- The Linktree free plan catch: no analytics
- How to make the most of Linktree for free
- Writing link labels people click
- Who the free plan suits
- Set it up well
- Free Linktree for Instagram and TikTok
- When to think about upgrading
- Keeping your free Linktree on brand
- Frequently asked questions
The short version: yes, Linktree is free, but Linktree itself describes the free plan as free with restrictions. You get unlimited basic links and email and phone sign-ups. Analytics, a personalised design, unlimited featured links and removing the Linktree branding all sit on the Starter, Pro and Premium plans.
A link in bio page is often the first thing a new follower clicks, so it's worth knowing what the free version can and can't do before you send all your Instagram and TikTok traffic to it.
What Linktree's free plan includes
- Unlimited basic links on your page.
- Email and phone sign-ups, so visitors can join your list.
- A shareable Linktree URL to put in your social bios.
Linktree plans side by side
| Feature | Free | Starter | Pro |
|---|---|---|---|
| Unlimited basic links | Yes | Yes | Yes |
| Email and phone sign-ups | Yes | Yes | Yes |
| Personalised Linktree | No | Yes | Yes |
| Unlimited featured links | No | Yes | Yes |
| Basic analytics | No | Yes | Yes |
| Remove Linktree branding | No | No | Yes |
| Mailing list integrations | No | No | Yes |
Premium sits above Pro and adds link rules and routing, AI integrations, all-time analytics, data export, social media scheduling and unlimited Instagram auto-replies. Pro and Premium both offer a 7 day free trial.
The Linktree free plan catch: no analytics
Here's the one that matters most for a business. Basic analytics starts on Starter, not Free. That means on the free plan you're sending followers to a page without being able to see which links they click. You can't tell whether people want your free guide, your booking link or your latest video.
The second catch is the email side. Email and phone sign-ups are on Free, which is great, but mailing list integrations start on Pro. So on Free you can collect sign-ups, but connecting them automatically to your email tool needs an upgrade. Check how you'll get those contacts out before you start collecting them.
And of course, the Linktree branding stays on your page until you're on Pro. For most creators that's fine. For a polished brand, it may not be.
How to make the most of Linktree for free
- Sign up and claim a username that matches your social handles.
- Put your single most important link at the top, since featured links are limited on Free.
- Keep the list short, with three to five links, so visitors aren't overwhelmed.
- Add an email sign-up so you're building a list you own, not just followers.
- Use links with tracking codes you can see in your own website analytics, since Linktree's analytics start on Starter.
Writing link labels people click
The free plan doesn't limit how well you write, and that's where most link in bio pages fall down. Label each link with what the visitor gets, not the type of page behind it. A free guide to planning your content week beats a link that just says Blog. Put a verb at the front where you can: get, book, watch, download.
Then review the page whenever your priorities change. If you're launching something, move it to the top for that week and tidy the rest. A page that's kept current tells new followers you're active, which matters more than how many links it holds.
Who the free plan suits
It's a good fit if you're just starting out or only need a simple page that points to a handful of places. It's less suited to anyone who's using their bio link to grow a business, because without click data you're guessing at what works, and without integrations you're copying sign-ups by hand.
Set it up well
Once you've signed up, my guides on how to change your Linktree URL and how to add Linktree to TikTok walk you through the fiddly bits.
Free Linktree for Instagram and TikTok
Most people put their Linktree in their Instagram or TikTok bio, and the free plan works fine for both. Use the same username across your socials if you can, so the link is easy to remember and easy to say on a video. If you mention it in a reel or a live, tell people exactly what they'll find, such as the free checklist from today's video.
Keep the order of your links tied to what you're talking about right now. If your latest videos all point to one offer, that link belongs at the top. Visitors decide in a second or two, and they'll usually tap the first thing that looks relevant.
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When to think about upgrading
The clearest signal is when you start asking questions the free plan can't answer. Which link gets the most taps? Did that new video send anyone to your booking page? Are your sign-ups landing in your email tool? Starter answers the first two with basic analytics, and Pro adds mailing list integrations and removes the branding.
If you're not at that point yet, stay on Free. A simple page you keep up to date is far more useful than an upgraded page you never look at.
Keeping your free Linktree on brand
Without a personalised design on Free, the words and the profile picture do the branding work. Use the same profile photo as your other socials, write a one line bio that says who you help, and keep the link labels in your own voice. Consistency across your profiles matters more than fancy design, especially for people who are meeting you for the first time.
Check the page on your own phone after every change, because that's where people tap a bio link, and a link that looks fine on a laptop can wrap awkwardly on a small screen.
My verdict: Linktree's free plan is fine for a simple bio page. The moment you want to know which links people click, the free plan stops being enough, so either upgrade or make sure your own website analytics can see that traffic.
Frequently asked questions
Is Linktree free?
Yes. Linktree has a free plan, which it describes as free with restrictions.
What do you get on Linktree's free plan?
Linktree lists unlimited basic links and email and phone sign-ups on the free plan.
Does free Linktree have analytics?
No. Basic analytics starts on the Starter plan, and all-time analytics is on Premium.
Can I remove the Linktree logo for free?
No. Removing Linktree branding is listed as a Pro plan feature.
Is there a free trial of Linktree Pro?
Yes. Linktree offers a 7 day free trial on Pro and Premium.
