Your link page has one job, so pick the Linktree alternative that does that job well. Bio.link and Lnk.Bio suit a simple free page, Stan, Beacons and Koji suit selling, Calendly and Kit cover booking and email sign-ups, Carrd or a WordPress page suit a page you own, and Bitly suits anyone who wants clean click data.
Linktree made the link in bio famous. It isn't the only way to do it, and it may not be the right fit once your page has a real job to do. Maybe you want to sell something, collect emails, or send people to a page on your own site.
So I've grouped these tools by what you need the page to do. If you're still choosing between the big names, my link in bio tools comparison is a good second read. Features and plans change often, so check each tool's current plans page before you commit.
Start with what the page is for
A link in bio is one web address that has to serve a crowd of people with different goals. Before you pick a tool, write down the one thing you want a visitor to do. Buy, book, subscribe, read, or watch.
Most small business owners need one main button and two or three supporting links. If your page has twelve equal buttons, nobody knows where to click. The tool matters less than that decision.
Simple and free link pages
If all you want is a tidy page of links, you don't need a heavy platform. Two names come up again and again.
- Bio.link is a straightforward link page builder. It suits personal brands and side projects that want a clean page with social icons and a handful of links. Its limit is that it's light on selling and email tools.
- Lnk.Bio is another simple option, known for being quick to set up. It suits people who post often and want to swap the featured link in a few taps. Its limit is the same: it's a link page first, not a business hub.
- Taplink leans towards a mini landing page with blocks for text, buttons and contact options. It suits small local businesses that want opening hours, a phone button and your main links in one place.
Free plans exist on most of these, but what's included changes. Check the current plans page for limits on links, themes and branding.
Link pages built for selling
If you sell a course, a template, a coaching call or a digital download, a link page that takes the order saves you a step. This is where the creator tools shine.
- Stan (often called Stan Store) is built around a single storefront link. It suits creators and coaches who sell digital products, calls and memberships. Its limit is that it's a store first, so it feels heavy if you only want a list of links.
- Beacons combines a link page with a store, email collection and a media kit. It suits creators who want one tool for the whole bio-link job. Its limit is that there's a lot inside it, so spend an hour learning where things are.
- Koji is a link page builder aimed at creators, with a focus on visual pages and selling from them. It suits people who want a more visual page. Its limit is that the feature set changes, so check what's on offer today.
Whichever you choose, check how you get paid, what payment providers are supported, and whether you can export your customer list. If you take payments, read the provider's terms and speak to your accountant about the tax side.
Booking and email sign-ups
Sometimes the best link page is one button. A service business often needs just a booking link and an email sign-up.
- Calendly gives you a booking page you can place as your single link or as the top button on any other link page. It suits consultants, coaches and trades that take appointments.
- Cal.com does a similar job and is popular with people who like open-source tools. It suits freelancers who want control over their scheduling setup.
- Kit (formerly ConvertKit) lets you build a simple sign-up page that can sit in your bio. It suits writers and creators who care most about growing an email list.
- Mailchimp can also host a basic sign-up page. It suits businesses that already send their email through it.
On Twitter or X, the same thinking applies. I've written about how to add a clickable link to your Twitter bio, and the best page is usually the one that leads with a single clear offer.
A page on your own website
This is my favourite route for a business that plans to be around for years. A link page on your own domain means you keep the traffic, the data and the search value. If a third-party tool changes its rules, your page doesn't vanish.
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- A WordPress page is the obvious choice if you already have a site. You control the design, the tracking and the address.
- Carrd is a one-page site builder that many people use for exactly this. It suits anyone who wants a custom address and a clean page without running a full website.
The same idea works on newer apps. If you're setting up a profile on a platform like Threads, my guide to adding a link to your Threads bio covers where the link goes.
Link pages with good analytics
If you want to know which link people click, look for click data by link, by day and by source. Linktree has analytics, and so do most of the tools above, but depth varies by plan.
Bitly is known for short links and click tracking, and it offers a link-in-bio page too. It suits marketers who already use short links in their campaigns and want everything in one dashboard. For the most control, add UTM tags to your links and check the results in your own analytics tool.
Build your own link page on your site
Here's how I'd set one up on a WordPress site in about an hour.
- Create a new page and call it something short, like Links or Start Here.
- Choose a simple layout with no menu or sidebar, so visitors can't wander off.
- Add your logo or photo and one line that says what you do.
- Add one big button for your main offer, then three or four smaller buttons.
- Make each button easy to tap on a phone. Most visitors will be on mobile.
- Add tracking tags to each link so you can see what gets clicks.
- Put the page address in your bio on every platform and test it on your own phone.
Linktree alternatives at a glance
| Tool | Suits | Main strength | Main limit |
|---|---|---|---|
| Bio.link | Simple free page | Quick, clean setup | Light on selling tools |
| Lnk.Bio | Frequent posters | Easy link swapping | Link page only |
| Stan | Creators selling products | Storefront in one link | Heavy if you only need links |
| Beacons | All-in-one creators | Store, email and media kit | A lot to learn |
| Koji | Visual creator pages | Visual, creator-focused pages | Features change often |
| Calendly | Service businesses | Booking in one click | Not a full link page |
| Carrd | Own-domain pages | Custom address, simple build | You design it yourself |
| Bitly | Marketers | Click data and short links | Fewer creator tools |
Make a link in bio tool? See how to get it featured on this list.
Frequently asked questions
What's the best free alternative to Linktree?
It depends on the job. Bio.link and Lnk.Bio are simple choices for a basic free page, and a page on your own website is free if you already have a site. Check each tool's current plans page for limits.
Can I sell products from my link in bio?
Yes. Tools like Stan, Beacons and Koji are built for it. Check the payment options, the supported countries and how you export customer details before you set it up.
Is a link page on my own website better than a third-party tool?
For many businesses, yes. You keep the traffic and data and can change the design freely. The trade-off is that you build and maintain it yourself.
Do I need a link in bio at all?
If a platform lets you post only one link, you do. Make it a single clear next step, such as booking or subscribing, rather than a long list of everything you do.
