A free link in bio tool turns your one profile link into a simple page with all your important links, from your shop and newsletter to your latest content. Most free plans cover the basics, with analytics and custom domains on upgraded tiers. This page lists ten free tools in no particular order, then explains why a bio isn't the place to hide disclosures.
Social platforms give you very little room for links, so a link in bio page becomes the front door to your business. It's often the first thing a new follower clicks, which makes it worth a few minutes of thought rather than a quick list of everything you've ever done.
Below are ten free link in bio tools in no particular order, sorted alphabetically. Each description comes from the tool's own website, re-checked today. If you're tidying your profile at the same time, my Instagram font generator helps your bio catch the eye.
Keep the page short. Three to five links that match what you're promoting right now will get more clicks than twenty that ask people to choose.
Free link in bio tools at a glance
In the free plan column, Yes means the tool's own site describes a free plan. Free plans usually include basic links and themes, with analytics and branding removal on upgraded tiers.
| Tool | Type | Good for | Free plan |
|---|---|---|---|
| Beacons | Link in bio and creator store | Creators selling products | Yes |
| Bio.link | Bio site builder | A quick bio site | Yes |
| Campsite.bio | Link in bio tool | Clean, simple link pages | Yes |
| Carrd | One-page site builder | A link page that looks like a site | Yes |
| ContactInBio | Micro landing page builder | Contact buttons and links | Yes |
| Hoo.be | Link in bio with analytics | Short links and analytics | Yes |
| Linktree | Link in bio platform | The familiar link page | Yes |
| Lnk.Bio | Link in bio tool | Unlimited links on a free plan | Yes |
| Milkshake | Mobile website builder | Building a bio site on your phone | Yes |
| Taplink | Link in bio with messaging | Chat buttons for small shops | Yes |
Ten free link in bio tools
Beacons
Best for: Creators who want a link in bio page with a simple store and media kit on a free plan.
Bio.link
Best for: Creators who want a bio site live in seconds with themes and a free starting plan.
Campsite.bio
Best for: Small businesses that want a clean link page with a free plan and room to grow.
Carrd
Best for: People who want a one-page site that works as a link in bio, built from templates.
ContactInBio
Best for: Small businesses that want a micro landing page with contact buttons and social links.
Hoo.be
Best for: Creators who want a free link in bio with short links and basic analytics.
Linktree
Best for: Anyone who wants a widely recognised link page with simple setup and a free plan.
Lnk.Bio
Best for: Creators who want unlimited links on a free plan and a one-off upgrade option.
Milkshake
Best for: Instagram users who want to build a simple bio website entirely from their phone.
Taplink
Best for: Small shops that want messaging buttons and a basic free plan, with payments on upgraded tiers.
Why a bio isn't the place for disclosures
If you share affiliate or brand links in your bio, this matters. The FTC's guide for influencers says disclosures are likely to be missed if they appear only on an about me or profile page, at the end of posts or anywhere that requires a click on more, and that disclosures shouldn't be mixed into a group of hashtags or links.
So label the relationship in the post itself, as well as on your link page. Your link in bio can carry a short note too, but it can't do the job on its own.
Want AI doing the heavy lifting in your marketing?
I build the systems that handle the boring 80 percent, so you get your week back. Done properly, with the human kept in.
What to put on your bio link page
- Your main offer: the one thing you want people to do right now.
- Your newsletter: so followers become subscribers.
- Your shop or booking page: if you sell or take appointments.
- Your latest content: the post or video you're promoting now.
- A contact option: email or a message button.
Setting up a link page in five steps
- Pick a tool and choose a simple theme in your brand colours.
- Add three to five links in order of importance.
- Write short, clear button labels.
- Add the page link to every social profile.
- Review the links each month and remove anything stale.
Link in bio mistakes to avoid
- Too many links. Choice overload kills clicks.
- Vague button labels. Say exactly where each link goes.
- Broken links. Test every link after changes.
- Off-brand design. Match your profile's look.
For more ways to turn followers into customers, my guide to increasing Instagram engagement organically helps.
Making your link page work harder
A link page is only as good as the reason someone has to click it. Mention it in your posts and stories with a specific promise, such as a free guide or this week's offer, rather than a general nudge to check your bio.
It's also worth keeping your newsletter near the top. Followers come and go with each algorithm change, but subscribers are an audience you own, so turning even a small share of profile visits into sign-ups is one of the most valuable things a link page can do.
Do you make link in bio tools? Tool makers can ask to be considered for a featured place on this list.
My plain advice on free link in bio tools
Any of these will do the job on a free plan. Choose the one whose free version lets you show your brand clearly, and don't worry about extras until you're getting steady clicks.
Then treat the page like a shop window. Change it when your focus changes, and put the most important link at the top every time.
Frequently asked questions
What is the best free link in bio tool?
It depends on what you need. Some focus on simple links, others add stores, messaging or analytics.
Do I need a link in bio tool?
If you want to send followers to more than one place, a link page makes it much easier.
Is it enough to disclose brand deals in my bio?
No. The FTC says disclosures are likely to be missed if they appear only on a profile page.
Can I use my own domain for a link page?
Many tools offer custom domains on upgraded plans, and a few one-page builders support them more widely.
How many links should I include?
Three to five focused links usually work better than a long list.
Can I track clicks on a free plan?
Some tools include basic click counts for free, with detailed analytics on upgraded tiers.
Can I sell products from a link page?
Some tools include simple stores, though selling features are often on upgraded plans.
How often should I update my link page?
Whenever your main offer or latest content changes, and at least once a month.
