Starting an online business or taking your existing business is no walk in the park. However, the advent of the internet and the technological advancements that have followed have helped make these transitions easier.
Combined with the heady mix of social media platforms and digital marketing, this is probably the best time for anyone to start an online business. But this doesn’t mean that you won’t face any risks or issues when starting and running your online business.
To reduce the effects of these risks/issues on the overall success of your venture, here are four factors you should consider or plan for when launching your online business.
1. Write or Hire Someone to Write Clear, Compelling Website Copy
Writing clear and engaging copy that addresses your prospects’ challenges is the easiest way to turn visitors to buyers on your website. An excellent example of such is Envirocon. The copywriter wasted no time clearly explaining what they do and how it ties into the need for environmentally conscious products such as organic concrete blocks.
In the hands of an inexperienced writer, you might get confused, trying to understand the message the company is trying to pass across to you. It is advisable you budget for a competent copywriter to take on this issue.
In some instances, you might be a practicing copywriter and decide to take on this project yourself. But it would be best if you still got another copywriter to copy-edit your work. That should help filter out any bias you might have for your product.
2. Spend Time to Understand Your Consumer
Understanding your target audience is as important online as it is offline. Spend time reading up and researching your target customer. Consider:
- How they behave online
- Their favorite social media platforms
- Their interests
- Their buying habits
An incredible hack to this is to spend time in any online groups or forums that they visit or spend time with. You can also check your competitor’s social pages, websites, and their ad campaigns. Building this sort of information on your market will be extremely valuable to how you approach the consumer and your product positioning.
3. Build an Easy-to-Navigate Website
Your website is everything. It will be the primary point of contact for your consumers. For that reason, you must design a website that is easy to use. Customers shouldn’t feel like they are trying to solve a crossword puzzle when they visit your website.
Also, ensure you sign up with a great hosting provider and pick a domain name that is easy to type and pronounce. While there’s no hard and fast rule to this, you should probably get a .com domain name. It is the most used top-level domain in the domain system of the internet.
4. Plan or Build an Email List
Email is a great way to attract and convert prospects. Sadly, most online businesses start with a great email strategy but fail to maintain and grow their list. You should ensure your system for email includes sustenance.
An email list ensures you keep in touch with your current customers and prospects. It is also a channel for feedback, product or website testing, and a channel to acquire new customers. You can also use it to announce new products.
Starting an online business can feel difficult, and in some instances, it will be. However, with proper planning and execution, you should be off to a great start. This doesn’t mean you won’t face problems along the way, but this time, you’ll be adequately prepared to handle these issues as they rock your boat.