What is lead generation?

Leads are very much the lifeblood of your business.

Find out the definition of lead generation, its strong connection with content marketing, and several resources needed to start generating leads.


What is lead generation?

Lead generation is a marketing strategy that helps a business attract more clients by stimulating their interest in a specific product or service and encouraging them to purchase. Developers often choose digital channels to generate leads, focusing on the changes suffered by this process due to social and online techniques.

What is the connection between lead generation and content marketing?

Content is a powerful instrument for any marketing strategy. The past few years have proven that content has evolved to the next stage, becoming one of the most needed elements in marketing. Content marketing plays an important role in the process of generating leads. Valuable content attracts readers that are interested in the subject, therefore more traffic is measured.

Many clients read an article, like it, share it, but do not engage from the beginning. This is one reason why a company has to plan a good content marketing strategy. That potential client has to gain trust in that product or service before becoming a buyer, but this can only be earned through high-value SEO-friendly content. Lead generation relies on content marketing to end up being successful. 


Getting started to generate leads by using a set of reliable resources


Does your business need to generate new leads to grow?


Here are some resources that might be useful for you in this process:





  • Learn how to avoid common mistakes in generating leads by reading our article here.


Get in touch with us here to find out more about our content creation services and how we can help you manage your content marketing campaign.



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