Video content is among the best ways to connect with and convert potential customers online. But creating videos can be tricky. 

From scripting to editing, it can eat up countless hours of your time. Plus, professional equipment, such as high-end cameras, lighting kits, and microphones, can be incredibly expensive.

Thanks to AI video marketing tools, you don’t have to struggle anymore. These solutions help you create professional, high-converting videos quickly, without a high price tag. 

In this guide, I’ll show you why you need AI video tools. I’ll then share some top tools you can try, along with their key features, pros, cons, and pricing information.

Why Should You Use AI Video Tools?

According to a Wyzowl study, 51% of marketers are already using AI to make and edit videos. 

Image via Wyzowl

Here are some benefits you’ll enjoy if you follow in those footsteps:

• Save Time and Money: AI video tools help you create videos quickly by automating scriptwriting, editing, and voiceovers. This means you don’t need to invest in expensive equipment or professional crews, and you don’t need to spend hours shooting footage.
• Get High-Quality Results: The best AI video tools use smart technology to polish your videos. You get clean visuals, smooth edits, and professional-looking videos that people actually want to watch.
• Scale Your Content: With AI video tools, you can create content in bulk in less time. This makes it easy to post often, test different ideas, and reach more people.
• No Skills Needed: Most AI tools come with intuitive “drag-and-drop” or “text-to-video” interfaces that help you create compelling videos without prior editing experience.

In summary, AI video tools help you create high-quality videos, increase productivity, and reduce costs.

Top 5 AI Video Marketing Tools You Can Try Today

Selecting the right AI video tool can be confusing with the myriad of solutions available today. That’s why I’ve curated a list of the best tools to help you narrow down your options.

Here are the top tools that can help you create high-converting videos and grow your business.

1. LTX Studio 

Image via LTX Studio

Developed by the visual AI visionaries at Lightricks, LTX Studio helps you turn ideas into high-quality videos using AI. You can start with a simple prompt or script. The tool then builds scenes, visuals, and camera shots for you. 

It generates everything from the characters and backgrounds to transitions and pacing. You can tweak scenes, change camera angles, and adjust the flow before exporting the final video. It’s great for creating brand stories or high-quality ads.

Key Features 

• AI scene generation that turns text or uploaded keyframes into visual storyboards
• Smart camera angle controls for more cinematic videos
• Character and scene management so you can adjust the look and flow
• Export-ready videos for social media and ads

Pros 

• Gives you control over every detail of your video
• Comes with ready-made templates
• Consistent characters ensure a professional look

Cons 

• Has a bit of a learning curve

Pricing

LTX Studio offers a free plan with basic features. Paid plans start at $15/month. 

2. OpusClip

Image via OpusClip

OpusClip uses generative AI to repurpose long videos into short-form content ready for social feeds.

If you record podcasts, interviews, or long talking videos, OpusClip helps you reuse that content. Instead of going through the footage yourself, the tool scans it and pulls out short moments. Those clips come with AI captions and vertical framing, which saves a lot of setup work. 

Key Features

• Auto clipping that finds “golden” moments and creates short clips
• Auto captions, keyword highlighter, and emoji-friendly captions
• Platform presets and one-click export for major social networks
• Brand templates, AI B-roll, and scheduling (on paid plans)

Pros

• Saves editing time and is ideal for repurposing long-form content
• Exports and presets make posting to multiple platforms quick
• A free plan lets you test the workflow before paying

Cons

• Automated clips sometimes need manual fine-tuning for tone or context
• Higher-volume creators may need to buy extra credits

Pricing

Offers a free plan with 60 credits per month. Paid plans start at $15 per month.

3. Visla

Image via Visla

Visla helps teams create and repurpose video without a big editing team.

Drop in text, a script, a PDF, or a long recording, and the tool will draft a video you can tweak. It also offers transcript-based editing, so cutting a clip feels more like editing a document.

Key Features

• Script-to-video and text-to-video generation
• Transcript-based editing, automatic captions, and AI voice tools 
• Access to premium stock (Getty/Storyblocks)
• Integrations with Canva/Adobe 
• Video creation API and Zapier connectors for automation 

Pros

• Great for teams that need consistent, repeatable video output
• Cuts hours off routine editing tasks like captioning and trimming
• Free plan and credit system make it easy to test before committing

Cons

• AI-generated drafts are a starting point, so expect manual edits for brand voice
• You may need to spend more if you run out of base credits

Pricing

The free plan offers 2,000 monthly credits. The paid plans start at $18 per month.

4. Gling

Image via Gling

Gling helps creators clean up long videos without spending hours editing.

Simply upload your video, and AI will remove silences, filler words, and bad takes. Going is best suited for creating YouTube videos quickly, without much manual effort.

Key Features

• Automatic removal of silences and filler words
• Text-based editing using the video transcript
• AI captions and background noise cleanup
• Auto zoom effects for talking-head videos
• YouTube-focused tools like chapters and titles

Pros

• Saves a lot of time on repetitive editing work
• Easy to use, even for first-time editors
• Works well for regular long-form content

Cons

• Auto edits still need a manual review
• Not built for advanced visual effects

Pricing

Gling offers a free plan with limited processing and watermarked exports. Paid plans start at around $20 per month.

5. FlexClip

Image via FlexClip

If you’re looking for AI video tools that are simple and efficient, FlexClip can help. It offers templates and basic controls to help you create videos quickly.

AI features, such as auto captions and text-to-video, speed things up while keeping the workflow familiar.

Key Features

• Templates for social, promo, and business videos
• AI text-to-video and auto subtitle generation
• Trim, merge, and add music or captions
• Rich stock media and effects library
• Screen recorder and video compressor tools

Pros

• Easy enough for beginners to start quickly
• Lots of templates and stock assets to choose from
• Cloud-based tool that lets you work from anywhere with a browser

Cons

• Lacks deep controls found in pro editors
• Most advanced features require paid plans

Pricing

FlexClip has a free plan with basic editing features. Paid plans start at $19.99 per month.

Wrapping Up

AI video marketing tools make video creation simple, fast, and affordable. You no longer need advanced skills or expensive gear. 

Whether you want a digital avatar to speak for you, to edit videos by typing, or a tool that builds a video from a single sentence, there is an option for you. Try one or more tools on this list to see which one fits your goals, budget, and workflow.