Whether it’s on social media or your website, video is now one of the best performing types of content currently. Videos can help you reach a larger audience, drive more traffic and more engagement and to convert more people into customers. In this blog post, I am going to share 15 top video marketing tools that can help get you started with video marketing.

16 of the best video marketing tools

1.    Vyond

Vyond (formerly GoAnimate) is a complex, yet very easy to use animated video creator. As it’s built for businesses, they have a huge library of editable scenes from all kinds of different industries and fields; not to mention, different occupations, activities and concepts.

Or, you can even create a character that looks just like you, or anyone else from the office; browse through different hairstyles, clothing, eye shapes and so on until you create your own animated twin. Another cool feature from Vyond is that you can add voice to your character by recording it directly or importing the file, and they will automatically start lip-syncing it.

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2.    Promo

Promo is a video creator that can be used to create videos from scratch, using your own footage or using stock footage. Plus, you have access to numerous templates and a monthly calendar with daily content that you can just quickly customize and publish.

To start creating a video with Promo, all you need is a Facebook account and you’re good to go. Once you’re in, you have millions of video clips to browse through and use, together with compelling music. Creating a video is super easy; choose a template, add your logo and any text you want and make as many customizations as you need before sharing with your audience .

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3.    Wideo

Wideo is one of the most popular tools for creating marketing videos. With it, you can create beautiful, engaging animated videos, easily – either from scratch, or by using one of their ready-made templates.

The tool is very easy to use, especially considering the results you get by using it. The whole process is entirely drag-and-drop, so all you need to do is browse through the different elements and drag and drop them into your video. You can add all kinds of images and animations, objects, backgrounds, as well as sound and text, in order to create a fun, engaging animated video.

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4.    Viewbix

Viewbix is a video marketing tool that allows you to easily create interactive video ads.

You can use Viewbix to brand your videos with banners and logos, as well as to add an integrated call to action to boost your clicks, traffic and conversions.

Additionally, you can also add email capture, store locator and coupons – very helpful tools for boosting conversions from your videos.

Once your video is ready, you can then share it – and not to worry, the video will work beautifully on any device or platform, so you don’t lose any opportunities.

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5.    Vimeo for Business

Vimeo is one of the top high-quality video hosting sites out there; and, as they grew over the years, they’ve also introduced some useful tools for businesses, as Vimeo Business.

You can use Vimeo Business to host and manage all your videos in one place, with 5TB of storage and no weekly uploading limits. You can then also add team members to your account so you can all collaborate and make notes and reviews on your videos.

In terms of marketing, Vimeo will help you drive more engagement by allowing you to embed your videos anywhere you want, add clickable calls to action and cards and you can also capture emails to add your list.

Once you’ve started your video marketing campaigns, you can easily track your video stats and interactions and see what makes viewers interact with your videos.

[clickToTweet tweet=”15 of the best #video #marketing tools @vimeo via @lilachbullock” quote=”15 of the best #video #marketing tools @vimeo via @lilachbullock”]

6.    Powtoon

Powtoon is a free to use tool that helps you create beautiful animated videos and presentations to help impress your audience.

They offer plenty of beautiful, ready-made templates that you can choose from and then you can use drag and drop to customize and perfect your video.

There is a big variety of different categories, such as marketing video, HR videos, videos for personal use, work videos and much, much more.

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7.    WeVideo

WeVideo is a video creator that can be used for businesses and marketing, for schools, or, as they put it, for life in general.

Creating videos is very easy; their interface is simple and easy to get the hang of and yet the results look professional. When creating videos, there are 2 editing modes; one is Storyboard, which is easier to use and if you want more advanced editing options, you can edit your video in Timeline mode.

There are over 600 audio files, images, videos and graphics that you can choose from – and turn your video into a beautiful, high-quality creation in up to 4k resolution, which are sure to impress your clients.

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8.    Wave.video

The first thing that struck me about wave.video was how easy is it to create and edit videos. Another thing I loved: you don’t need any footage of your own (although you do have the option to upload your own video clips as well), as you’ll have access to a library of over 2.5 million stock videos and photos – as well as a library of 100,000 royalty-free audio clips to use in your videos.

You can use it to easily create videos in a variety of different formats (for different platforms and devices), add text and your logo, as well as compelling calls-to-action.

Oh and make sure to check out the monthly calendar for daily videos you can use.

[clickToTweet tweet=”15 of the best #video #marketing tools @wave_video via @lilachbullock” quote=”15 of the best #video #marketing tools @wave_video via @lilachbullock”]

9.    VideoScribe

VideoScribe lets you easily create animated whiteboard videos – which have been very popular for a few years now.

The creative process is extremely easy: you start by adding your images and text, you then set animation times and add (or record) voice over or music…and your video is ready to be shared with your audience!

VideoScribe offer an extensive library of free images and soundtracks that you can use for your video – and they also offer a 7-day free trial so you can test the tool for yourself.

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10. Filmora

Filmora is a video editing tool for Windows, Mac, as well as for Android and iOS devices (as FilmoraGo).

They offer powerful editing options and yet it’s very easy to use; they offer a variety of filters and overlays that you can use on your videos, as well as drag and drop motion graphics. You can also add transitions to multiple videos and images, as well as add text and titles and royalty-free much from their library.

Other useful features include 4k editing for high-quality videos, GIF support, noise removal for unnecessary and disrupting background noise, speed control and many more.

[clickToTweet tweet=”15 of the best #video #marketing tools @filmora_editor via @lilachbullock” quote=”15 of the best #video #marketing tools @filmora_editor via @lilachbullock”]

11. Vidyard

Vidyard is a video marketing tool designed specifically with businesses in mind, to help them increase their lead generation and accelerate the sales pipeline.

Use Vidyard to create videos, manage your video library from one single dashboard and to easily add your videos to your landing pages, your blog posts, emails or on your social media profiles.

Vidyard also integrates with a plethora of useful tools, such as Salesforce, HubSpot, Marketo and Adobe, among others, to help you improve your sales and generate more leads from your videos. Plus, under the Vidyard umbrella, you’ll find:

• Vidyard Live, to create live streams anywhere on the web
• Vidyard Studio, to turn presentations into engaging videos
• A/B split testing
• Personalized video creation

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12. Wistia

Wistia is another video marketing tool for businesses. You can use Wistia to host your videos with a guaranteed adaptive streaming and support for 4k and 306 videos that work on any device.

Wistia also offer built-in SEO so that your videos get seen by Google, as well as in-depth analytics for a better understanding of your video marketing campaigns.

One of the best parts is that you can generate more leads with Wistia, as you have the ability to ask for viewers’ emails.

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13. Animoto

Animoto is a video editor/creator that can be used by businesses, photographers and regular people who want to make a fun family video.

Building videos is very easy with their drag and drop functionality. You start by setting the tone with a style and tone, then you add your photos, video clips and any text you want and your video is ready to be shared with the world. Plus, they offer 100 different video styles to choose from and there’s also a mobile app for creating slideshow videos while on the go.

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14. Shakr

Shakr is a video creator designed for marketers, businesses and digital agencies.

This easy to use tool offers over 1000 video designs to choose from to start your video; next, you’ll need to drag and drop your own video clips and images, add any text you like, and your video is good to go.

They have designs in a variety of categories, including Facebook videos, videos for online shops, book promos, business and services and many, many more.

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15.  Magisto

Magisto for business helps you create beautiful marketing videos, easily. You can create brand videos for boosting your brand awareness, promotional videos for overviews of your products or services, and marketing videos to help you generate more leads.

The Magisto video editor is very easy to use, even by those with little to no experience. You can your own branding to your videos, as well as different styles and captions, along with music.

Plus, they also offer editing styles specifically for Facebook and YouTube.

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16. Creatopy

Creatopy is a collaborative ad design platform that can be used as an online video ad maker besides its many other functionalities.

It boasts an easy-to-learn drag-and-drop interface that makes sure you can bring your creative ideas to life in the simplest way possible. Whether you want to create display ads, advertise on social media platforms such as Instagram, Facebook, or YouTube, or just spice up your marketing campaign with some stunning visuals, Creatopy has you covered.

17.  YTD Video Downloader

YTD Video Downloader  is an easy-to-use video downloading tool ideal for building expansive video libraries for marketing and social media campaigns. Featuring support for over 50 major known (Facebook, Instagram, TikTok, Twitter/X) and less known source sites, an in-built video trimming tool, the ability to batch download videos, and convert YouTube videos to MP3 and MP4, YTD Video Downloader is great for diversifying your content mix and squeezing as much value as possible out of your existing assets.

YTD Video Downloader is very easy to use. All you need to do is download the kit from the official YTD Video Downloader website, copy-paste the link of the video you want to download in the relevant field and hit “Download”. You can also tick a box to allow YTD Video Downloader to automatically convert your video to your preferred format.

Conclusion best video marketing tools

With so many easy to use tools at your disposal, video creation has never been this easy. With a good video, you can reach a larger audience, generate more leads for your business, and convert more of your website visitors – and these are just some of the main benefits.

Are you creating any videos for your business? And if so, what tools are you using?

Let me know in your comments and please share:)