Do you want to create compelling blog posts? Are you looking for how to improve your blog content and brand loyalty with your audience? This article is right for you because it provides practical tips you can use today.
Digital marketing is ever-evolving, with marketers striving to outperform their counterparts. The struggle for top positions has made the marketplace more competitive than you can imagine.
However, marketing competition is useful in that it allows you to refine and adjust your marketing strategy in ways that will provide more value to the reader. It doesn’t matter how many blog posts you publish per week or monthly.
If your content materials are not helping your readers, you will lose your footing. So you need to make your blogs better to help you attract new readers and prospective clients. Put differently, you should make your blog content to stand out from the noise — make it better, and your target audience, and Google will love it.
For example, take a closer look at the statistics below; It shows a staggering amount of content distributed each day.
Graphic via Worldometers
From the screenshot, you can see the volume of content materials that go out every day.
- Over 155 billion emails are sent out each day.
- Nearly 4 million blog posts published today
- More than four million tweets posted
- Over 4 billion Google searches performed at the time of writing this article.
If your blog posts are not compelling, your email recipients won’t open to read, and nobody will share them on social media sites. Moreover, if your blog content is not well written and appealing, you will not appear on Google searches.
As a result, you will lose your readership. Consequently, we have assembled seven tips to help you make your content better.
1: Make Your Posts Conversational
Using a conversational voice in your blog is one of the best ways to capture your readers’ attention. Your tone helps you keep the reader longer on your page because it makes your content more enjoyable to consume.
Writing in a conversational tone is powerful because it makes your writing appear the way you speak. It is more like discussing with a friend, which makes your concepts to flow in ways that the reader can quickly understand.
Your target audience will sense a connection with your blog posts and be sincerely involved. This method will increase website engagement. As a result, you will attract more targeted visitors and increase web traffic. It is especially helpful in making the reader stick around.
Moreover, writing the way you speak or as if you’re into a discussion will make your content personal to your buyer persona. This process works well because it would highlight the problem they’re trying to solve and make your message to flow naturally.
How to Write In a Conversational Voice
Some experts would start the sentence with questions. And it has proven to be effective since questions create a sense of curiosity, which makes your readers think deeply about the subject and continue reading.
However, you can also use stories at the beginning to launch the reader to the story land. Once there, he would interact with your narratives and accept things he may not have accepted in real life.
2: Be Concise In Your Writing
When you write concisely, you will remove unnecessary words that can make your post less effective. It enables you to provide comprehensive information clearly and to the point in only a few words.
However, in some cases, writing longer blogs is essential. For example, WordPress is a recognized product; they do not need to create a lengthy blog post to convince users of the need to use their product. That is because people already know how great it is.
A brief and to the point article can work well for them in generating sales. On the contrary, if your brand product or services are new, you should create a more detailed long-content that offers users in-depth knowledge of your product.
The material will cover possible questions your buyer person may have. That is where longer blog content plays a critical role. Besides that, you should make your post concise. Moz experimented with the “Moz Top 10” over some time.
Source: The Art of Concision by Moz
Their analysis revealed that the last six editions with fewer and concise words performed better – generating more click-through-rates (CTRs). Therefore, no matter how complex the article you’re writing may be, ensure to make it brief and to the point.
- Use active verbs
- Reduce your use of adverbs and adjectives
- Utilize the shortest form of the word and word-phrases
3: Use Compelling Subheadings
I’m assuming you already know the value of using a catchy blog title and how to write more effective headlines for your blogs. So like a blog post heading, a useful subtitle is vital for several reasons, but mainly for three objectives, including:
- To add structure to posts and improve SEO.
- To break up your post and make it scannable and more appealing
- Help the reader to navigate your blog with ease and improve user experience.
Breaking your blogs into smaller parts will make it easier for readers to digest. The more scannable your post is, the longer your target audience will stay on your site. So use the H2, H3, and H4, where it is necessary to break your blog posts into sections of readable texts.
This approach will help to boost content readability and reduce website bounce rate as well.
4: Make The Body of Content Highly Informative
The body of your blog post embodies the value you want to add to the reader. So it has to be highly informative to the reader. However, depending on the topic you’re developing, you can use rhetorical questions in your copy to get your readers’ attention.
These types of questions are not intended to get an answer from your buyer persona. Instead, they are used to create a dramatic impact and to make your point stand out. And since the content body is where you establish your story, choose the vital points you want to drive home and develop on them.
How can you do that? Conduct more in-depth research to get suitable supporting materials to fuel your blog post. Also, use:
- Screenshot examples and
- Other valuable data to amplify your blog content.
This tactic will improve your blog posts and make them better. Nevertheless, as Google search algorithm continues to change, how can you make your blog post better in terms of SEO and search engine rankings?
Should you add more keywords to the body article? That’s not the case as keyword stuffing is a thing of the past. As long as your post is well written and explained, Google understands the message you’re conveying to your readers.
So depending on the goal of your article, use related keywords strategically within your content. Make it natural, not spammy. Yoast SEO will help you tackle keyword density.
5: Use Attractive Visuals
To make your blog post better and more appealing, you need to add some attractive visuals. You can use pictorials to demonstrate essential points. Moreover, it also helps to make your blogs scannable and increase readability.
Therefore, learn how to create stunning images to add more strength to your content marketing strategy.
When your content is more appealing, it will increase user experience and dwell time. Dwell Time refers to the amount of time a user or visitor spends on your page. It counts from the moment he clicks a search result and eventually returns to Google search result pages.
Google will love you for that because the search engine giant is monitoring dwell time to rank web pages. So ensure to use some attractive visuals and other vital components within your blog post to compel the reader to stick around longer.
But you may be wondering;
Why Is Dwell Time So Important?
Google may not be using Dwell Time as a ranking factor. That is because it has not officially declared that web pages dwell time is a ranking factor. But it keeps a close eye on your pages, Dwell Time.
According to Search Engine Roundtable, Google’s RankBrain (A Machine Learning algorithm) is keeping a close watch on your site. Why? To figure out the total amount of time visitors spend on a web page.
This process indicates the importance of Dwell Time. Furthermore, the algorithm of other search engines like Bing is using Dwell Time.
6: Utilize Facts and Statistical Data to Make Your Blog Posts Better
Data statistics is vital to your blogging and content marketing strategy because it enables you to strengthen your blogs and proves your claims. Data makes your blog posts credible and authentic. That’s what the reader wants from you – authenticity.
For example, the statistics above, which show over 3.8 million blog posts written daily, are convincing proof of why you should make your blog content better. Your data-supported content becomes a compelling material that will move users to act.
As a result, you’ll establish a credible brand and build trust with your target audience.
7: Use Calls-to-Action to Persuade The Reader
Many underestimate a call-to-action (CTA), but it is a powerful element of content marketing you should not ignore. Why is that so? Because a CTA is a message that persuades your target market to take decisive steps that’d led them through the funnel to your ultimate goal of conversion.
Without a call to action, visitors to your website wouldn’t know what you want them to do after reading your blog content. A CTA comes in many forms; it may be a simple button or a few words at the beginning or end of your blog post.
It offers you the opportunity to motivate visitors to take actionable steps towards becoming qualified leads and paying customers. Whatever the size and shape of your CTA, define your goals, and place optimized call-t0-action to move visitors to the conversion funnel.
Blogging seems easy, but it can be daunting, especially if you’re a newbie content marketer. However, with the right set up and practice, you will become better. The tips in this article will aid you in creating fantastic blog posts that stand out from the noise.
Focus on the objective of your content. It will enable you to write blogs that are more relatable to your target market. In this way, you will find your blogging voice and create engaging and valuable blog posts your audience, and Google bot will love.
Use these tips to add a personal touch to your blog content. What would you like to add to that would help the reader to create better blog content? Tell us about it in the comments below.
About the author
Moss Clement is the founder of Moss Media – a premium content writing service, and content manager at Writers Per Hour. He is a b2b freelance writer and blogger who is working closely with B2B marketers – helping several startups grow their online presence in the digital marketing space. By delivering highly informative content pieces, Moss has assisted small & medium-sized businesses in building their online reputation and connect them with their buyer persona.