Want to get your podcast sponsored and make more $ from it?
[even if it’s new or has low downloads!] Check out my free course!

Follow Lilach

How to Guest Post for SEO in 2023: Your No-Nonsense Guide

Alright, let’s cut through the noise. You’re here for one thing: to figure out how to guest post for SEO in 2023. Not yesterday’s tactics, not last year’s strategies, but the freshest, most effective ways to get your content onto top-tier sites this year. Why? For those golden backlinks, of course.

See, there’s this misconception floating around: “Guest posting’s glory days are over.” Couldn’t be further from the truth. In 2023, it’s not just alive; it’s thriving, evolving, and more impactful than ever. But – and it’s a big but – the rulebook has changed. The playbook from 2018? Chuck it. What worked in 2020? Probably outdated.

The digital world is a moving beast. Rapid. Unpredictable. But one thing remains constant: the quest for quality backlinks. It’s the pulse of SEO, the heart of organic growth. And guest posting? It’s the unsung hero in this tale, the bridge between you and those coveted links.

Here’s the simple truth: everyone’s after the same prize. But not everyone’s ready to put in the work. Sure, you can churn out articles left, right, and center. But if they’re not hitting the mark? It’s just noise. And here’s where the real challenge lies in 2023: it’s no longer about the amount of guest posts, but the quality.

Diving into the world of guest posting now requires finesse. A touch of class. It’s about knowing which doors to knock on, and more importantly, what to say when they open. Your content needs to be the crème de la crème, the piece that doesn’t just fit the site but elevates it.

Remember, “How to Guest Post for SEO in 2023” isn’t just a title; it’s a challenge. A challenge to be better, smarter, and more strategic in your approach. To not just keep up, but to set the pace. To move with intent, with purpose.

So, here’s the game plan: We’re going to unravel the intricacies of guest posting in 2023. The who, the what, the why, and most crucially, the how. Ready to be a force in the SEO world this year? You’re in the right place.  This no-nonsense guide is about to change the way you view guest posting forever.

Understanding Modern SEO: An Overview of 2023 Trends

If you’ve been around the digital block once or twice, you’ve heard it all. The doomsdayers yelling “SEO is dead!” The optimistic folks chanting “Content is king!” But let’s cut through the noise for a minute.

First off, let’s squash a myth: SEO isn’t dead. Not by a long shot. But like that old band tee you’ve had since college, it’s had to evolve to stay relevant. Remember when it was all about keyword stuffing? About slamming in as many keywords as humanly (or inhumanly) possible and hoping Google would give you a cheeky wink and push you up the ranks? Those days are gone, mate. If SEO was once a sledgehammer, it’s now a scalpel. Precision is the name of the game.

The mighty Google, along with its band of merry search engines, has grown up. Their algorithms are like moody teenagers: smart, unpredictable, and ever-evolving. They want authenticity. They crave value. They champion user experience. Chuck out those old playbooks that spoke of mere keyword counts and backlink numbers. Modern SEO is holistic. It’s about understanding intent, meeting user needs, and ensuring your site isn’t just a place to land but a destination to engage with.

Speaking of engagement, page experience has moved to the forefront. Google’s not just counting how many folks click on your site; it’s monitoring how long they stick around. Bounce rate, page load speed, mobile optimisation – these factors weigh heavy in the SEO stakes. The 2023 user isn’t patient. They want answers, and they want them now. If your site dawdles or leaves them scratching their head in confusion, you’re toast.

Then there’s the rise of voice search. More people are chatting with their devices than ever before. This shift is redefining keyword strategies. No one says, “Coffee shop near me” to their voice assistant. They ask, “Where’s the closest spot to grab a good coffee?” Semantics, natural language processing, conversational tone – these have stormed the SEO castle, and they’re here to stay.

Let’s not forget the mammoth in the room: AI and machine learning. Search engines are leaning heavily on AI to understand content, context, and user behaviour. The more refined this gets, the harder it becomes to “game” the system. It pushes creators to craft content that genuinely serves a purpose. And honestly? That’s a win for everyone.

Lastly, a nod to video content. By now, you’d have to be living under a digital rock not to notice the surge in video as a preferred content medium. It’s not just about YouTube. Video snippets, embedded content, live streaming – they’re carving their niche in SEO. If you’re not playing in this space yet, it’s time to start thinking about it.

Takeaway: In 2023, SEO has transformed, with guest posting at the epicentre of this evolution. The rulebook? Well, it’s being rewritten. We’re not in a simple backlink race anymore; it’s a marathon of genuine engagement and substance. Authenticity isn’t just a buzzword; it’s the bedrock of successful outreach. So, cut the fluff, double down on your research, and remember: it’s not just about being seen but truly connecting. 

The Evolution of Guest Posting: From Quantity to Quality

Ever been to one of those garage sales where amidst heaps of tattered books and quirky antiques, you find a gem? A rare vinyl or a classic watch, perhaps? That’s what guest posting once felt like. A virtual garage sale. Blogs cluttered with irrelevant posts, vying for attention, hoping someone, somewhere would find them valuable. Well, we’ve come a long way from those wild west days, haven’t we?

Picture this: It’s the early 2010s. The blogosphere is a booming frontier, and everyone wants a piece. Guest posting was simple. Write a piece, toss in a few keywords, and slap a link back to your website. Voilà! It wasn’t about the audience; it was a numbers game. More posts meant more visibility, more backlinks. Quality? That was a bonus, not a benchmark.

But hold up, and let’s jump forward to our current date: 2023. The game’s changed, and oh boy, how it has! No longer can you just knock on digital doors with a generic article hoping to get a slot. Blogs and platforms are pickier, audiences savvier, and the stakes, well, they’ve skyrocketed.

The seismic shift? Value and Relevance. These aren’t just buzzwords; they’re the currency in the modern guest posting market. Platforms aren’t just looking for content; they’re hunting for pieces that resonate, that offer insights, that solve problems. The mantra is clear: Enhance the reader’s journey or hit the road.

Why this monumental shift, you ask? Here’s a clue: Audience Trust. With the influx of content over the years, readers have developed a keen radar for fluff. They can sniff out insincerity from a mile away. Blogs and platforms know this. They’ve built communities, tribes if you will, around specific niches and interests. Irrelevant guest posts? They’re not just a mild annoyance; they risk breaking this hard-earned trust. So, for a guest post to get the nod, it must align with the platform’s voice, ethos, and audience expectation.

But wait, there’s another layer to this evolution cake: SEO sophistication. Remember our chat about modern SEO? That applies here with a vengeance. Guest posting isn’t just about the backlink anymore. It’s about link quality, relevance, anchor text optimisation, and a plethora of factors that impact how search engines perceive these links. The scattergun approach of yesteryears? It won’t just miss the mark; it might even backfire, with search engines sidelining posts they deem ‘spammy’ or irrelevant.

Now, while this might sound like the bar’s been set dauntingly high, there’s a silver lining. The stringent standards mean that when you do land a guest post, it carries weight. It’s a nod of approval, a feather in your cap. It signals to readers (and search engines) that you’re not just another voice in the crowd, but someone who brings expertise and value to the table.

Takeaway:  Guest posting isn’t about volume; it’s about value. It’s no longer a sprint; it’s a marathon. It demands research, understanding, and a commitment to delivering high quality content. But here’s the good bit: for those willing to put in the work, the rewards are ripe for the picking. Richer engagements, enhanced reputation, and yes, that sweet SEO boost that brought you here in the first place.

Why Guest Posts Still Matter for SEO: Beyond Backlinks

Let’s set the scene: You’re at a bustling networking event. The clinks of glasses, the hum of conversation, and in every corner, people connecting, exchanging cards, making impressions. In this crowded event, what makes you stand out? Is it your flashy business card? Or the genuine connections you make, the stories you share, the value you bring to each interaction? Now, take that scene and transpose it onto the world of digital marketing. This, my friend, is where guest posting comes into play.

Guest posts. The unsung heroes of the digital content world. For years, they’ve been the go-to strategy for building backlinks. And why not? They were, after all, an SEO’s dream: a neat little package that packed a punch in rankings. But if you’re still thinking of guest posting as just a backlink-building exercise, you’re living in the past.

Enter 2023. The digital landscape has matured, and with it, the role of guest posts in the SEO playbook. Let’s crack open this puzzle and see what makes guest posting tick in today’s age.

First and foremost: Authority & Expertise. By landing a guest post on a reputable platform, you’re not just shouting into the void; you’re grabbing a mic on the main stage. These platforms have audiences, big ones, hungry for knowledge and insights. When they read your piece, see your insights, they’re not just digesting information; they’re forming an image of you and your brand. An image of expertise, of authority. Search engines love authority. They love brands and individuals who are seen as leaders in their niches. And when these leaders get mentioned, get linked, it’s a nod of approval that SEO algorithms eat up.

Then there’s Audience Expansion. Think about it. Every guest post is a bridge, a pathway leading new audiences back to your primary hub – your website. It’s an opportunity, not just for backlinks but for introducing your brand, your voice, to a fresh set of ears. These are potential customers, followers, subscribers. The ripple effect of a well-placed guest post can be monumental in driving organic, engaged traffic to your site.

Here’s another often-overlooked gem: Content Diversity. The digital landscape is huge. Different platforms cater to varied audience personas, each with its content tone, style, and format. When you guest post across platforms, you learn to adapt, to mould your voice to different audience expectations. This diversity is SEO gold. It signals versatility and expands your content’s reach to a broader spectrum of search queries and intents.

Now, let’s touch on the obvious, but with a twist: Backlinks. Yes, backlinks from guest posts still matter. But, it’s quality over quantity. One solid link from a high-authority site trumps ten from lesser-known domains. Plus, these high-quality links aren’t just about SEO juice; they’re endorsements, stamps of credibility in the digital space.

Lastly, there’s the Feedback Loop. Engage with the audience on your guest posts. Read the comments, dive into discussions. This feedback, whether praise or critique, is invaluable. It gives insights into audience needs, gaps in content, and can often spark ideas for future content ventures.

Takeaway:   Guest posting in 2023, isn’t just an SEO tactic; it’s a holistic strategy. It’s about building brand presence, establishing authority, engaging with broader audiences, and yes, fortifying your SEO backbone. In the ever-changing mix of digital marketing, guest posting isn’t a side act; it’s a showstopper. So, next time you pen down a guest post, remember: It’s not just a post; it’s a statement. Make it count.

Spotting the Right Platforms:  It’s Not Just About Domain Authority

You wouldn’t open a high-end jewellery store in a back alley, would you? Or maybe you would, for the speakeasy vibes – but that’s not the point. The essence is, location matters. And in our digital domain, it’s not about geography; it’s about platforms, audiences, and alignment.

Guest posting is much like setting up a pop-up shop. You’re stepping into someone else’s territory, trying to woo their crowd. So, the burning question: where should this pop-up appear?

Let’s slice this pie.

1. Know Thyself Before Knowing Others

Sounds philosophical, right? But hold on. Before you even start scouting platforms, understand your own brand. Who are you? What’s your message? And crucially, who’s your target audience? These aren’t just marketing buzzwords; they’re the GPS steering you through the unpredictable digital world.

2. The Allure of Big Names

We all have that dream list. Forbes, HuffPost, Entrepreneur – the giants, the heavyweights. And while it’s tempting to chase these titans, pause for a second. Does your content resonate with their readers? Remember, it’s not just about prestige; it’s about connection, relevance.

3. Niche Down to Rise Up

It’s a crowded digital marketplace out there. And sometimes, the best way to be heard is not by shouting louder but by finding the right room to speak in. Niche platforms, tailored to specific industries or interests, might have smaller audiences, but they’re engaged, they’re invested. It’s like the difference between yelling in a crowded bazaar and having an intimate chat in a coffee shop.

4. Check Their Pulse

Dive into the potential platform’s content. Is it alive, kicking, buzzing? Or does it feel like a forgotten relic from 2010? You want platforms that have an active, engaged community. Look for regular posts, comments, shares – signs of life.

5. Backlink Behaviour

Oh, the coveted backlink! But not all backlinks are born equal. Peek under the hood. Does the platform ‘nofollow’ their outbound links? While ‘nofollow’ links still have value in driving traffic, they don’t pass the SEO juice that ‘dofollow’ links do.

6. Aligning Ethos

Brands aren’t just logos and slogans. They’re values, ethos, stories. Does your brand story align with the platform’s? Remember, the best collaborations are those where both parties sing from the same hymn sheet.

Alright, you’ve found a platform, or maybe a list. What next?

Pitch. But Make It Personal. Templates? Toss them out. Mass emails? Bin them. Platforms get inundated with guest post pitches. To stand out, personalise. Address the editor by name, reference specific content from their platform, and explain why your piece would be a smashing fit.

Lastly, a nugget that’s more street-smart than textbook wisdom: Be prepared for rejection. Even the best pitches fall through. Platforms might have content calendars, specific agendas, or maybe, they’re just swamped. Don’t be disheartened. Refine, recalibrate, and reach out again.

Takeaway:  Think of guest posting platforms as potential partners. You’re entering their space, speaking to their crowd, and sharing your expertise. Make sure it’s a space where your voice amplifies, not drowns. A place where your content doesn’t just exist but thrives. 

Crafting the Killer Pitch: Making Editors Sit Up and Take Note

Let’s paint a little picture. You’re at a party, and across the room is the editor of that coveted platform you’ve been dying to get onto. Now, you have mere moments to woo, to captivate, to make them go, “Who’s that?” This, my friend, is your pitch in the digital world.

Why the emphasis on the pitch? Because that’s your foot in the door, your proverbial wink across the room. Get it right, and you’re in; mess it up, and well…you’re just another face in the crowd.

So, let’s dive into the art of the pitch, and craft one that doesn’t just knock but kicks the door wide open.

1. The Subject Line – Your First Impression

Think of it as your party attire. It has to be snappy, relevant, and intriguing. Editors are swamped with pitches; you’ve got to make yours shout without being shouty. “Guest Post Submission” is a snooze fest. How about “Unraveling SEO 2023: A Fresh Perspective”?

2. Salutations, and Make it Personal

“Dear Editor” is as personal as a robot handshake. It’s cold, it’s generic. Find out who’s behind the curtain, address them by name. A little digging on the platform or a quick LinkedIn search should get you there.

3. Flattery Will Get You Everywhere

Well, not over-the-top adulation, but a little genuine praise. Maybe you loved a recent article they published or admire the direction the platform is heading. Mention it. It shows you’ve done your homework and genuinely care.

4. Cut to the Chase

No one’s got time for a memoir. Introduce yourself briefly, state your intent, and then dive straight into the meat of the pitch. What’s your article about? Why is it relevant now? How does it benefit their audience?

5. Give Them a Sneak Peek

A brief outline, some key takeaways from your piece, maybe a compelling stat or two. Dangle the carrot, but don’t give away the whole salad.

6. Showcase Your Street Cred

Where have you published before? Any accolades? A quick link to a prior piece, perhaps. This isn’t about bragging but about reassuring them of your credibility.

7. End on a High

Remember, you’re not begging; you’re offering value. So, wind up with confidence. Something like, “I believe this piece would resonate with your readers and offer a fresh take on XYZ. Looking forward to the possibility of collaborating.”

8. And Oh, the Follow-Up

Sent your pitch and heard crickets? Wait for a week or so and nudge gently. Not with a “Did you get my email?” but perhaps an update, a new angle, or even a fresh pitch.

Takeaway: Treat your pitch as you’d treat a first date. Be genuine, show interest, exude confidence but not arrogance, and most importantly, showcase the value you bring to the table. Remember, where everyone’s vying for attention, it’s those genuine moments of connection, those authentic sparks, that make the difference.

When Content Meets Audience: Crafting a Post That Resonates

You’ve slid into the editor’s inbox with charm, you’ve made your mark. They’ve bitten the bait. Now what? It’s time to roll up your sleeves and craft a piece of content that doesn’t just fit the platform, but fits like a glove, snug and perfect.

Let’s get to the brass tacks. This is about penning a piece that doesn’t just blend into the digital noise but stands out, making readers grin ear to ear.

1. Research, and then Research Some More

Before you even tap that first key, dive deep into the platform. What’s their tone? What content gets the most engagement? What gaps can you spot? Immerse yourself, become one with the platform.

2. Ditch the Generic, Embrace the Specific

 “5 SEO Tips for 2023” is fine. But “5 Advanced SEO Techniques for E-commerce Sites in 2023” is a magnetic headline. Get specific, target pain points, and offer actionable solutions.

3. Stories, Not Lectures

People yawn at lectures but lean in for stories. Weave in anecdotes, maybe from your own experience or industry case studies. Make it relatable, human, and compelling.

4. Data is Your Wingman

A stat or two sprinkled in can lend weight to your claims. But remember, no data dumping. Only include stats that strengthen your narrative, and always credit your sources.

5. Engage, Don’t Preach

Pose questions, invite readers to share their experiences, maybe even drop in a poll or a quiz. The idea is to make your content a two-way conversation, not a monologue.

6. Crisp Formatting is Your Best Friend

The digital reader skims, hops, and jumps. Help them out. Use subheadings, bullet points, infographics. Make your content not just a treat to read but a treat to look at.

7. Optimize, But Not Overkill

SEO in 2023 isn’t about keyword stuffing. It’s about semantic search, topic clusters, and user intent. So, understand the keywords but weave them in organically. Make your content sound like a chat over coffee, not a robot reciting a manual.

8. End with a Bang

Much like a fireworks show, save some dazzle for the end. A strong conclusion, a call-to-action, a provocative question. Give your readers something to chew on even after they’ve left the page.

Takeaway:  Your content isn’t just information; it’s an experience. It’s that cozy cafe where readers come to sit, sip, and savour. Your words, your insights, your stories – they’re the rich brew that keeps them coming back. So, as you pen down that guest post, don’t just write for the platform, write for the people, for the conversations, for the connections. Remember, it’s not about the words you use, but the feelings you evoke. 

The 2023 Evolution of E-A-T in Guest Posting: Ensuring Your Content is Savoured, Not Just Sampled

Let’s break down one of SEO’s hottest topics for 2023: Expertise, Authoritativeness, and Trustworthiness (E-A-T). And while it sounds like the strict criteria for judging a MasterChef finale, it’s actually Google’s way of ensuring the digital plate it serves is Michelin star-worthy.

In 2023, the SEO scene isn’t just about backlinks and keyword density; it’s about credibility. It’s about making sure when someone reads your content, they’re not just skimming—they’re soaking in every word, every insight.

Expertise – Imagine being at a dinner party. Would you trust the guy who’s watched a 5-minute YouTube video on Italian wines or the sommelier with a decade under their belt? Expertise is about showing you’ve put in the hours, the research, the groundwork. And in the world of guest posting, it’s about giving your readers information that isn’t just accurate, but insightful. Showcase your credentials, yes, but more importantly, showcase your deep dives, your thoughtful analysis. Make your content a masterclass.

Authoritativeness – Now, being an expert is awesome, but what do others say about you? Authoritativeness is about recognition. It’s the difference between being a talented singer in your shower and being recognised on the stage. In the digital domain, it’s about gathering those reputable backlinks, having other thought leaders cite your work, or being mentioned on industry platforms. It’s proof that the digital neighbourhood recognises your worth.

Trustworthiness – Trust is hard to earn and easy to lose, especially online. Ensuring your content is transparent, factual, and reliable is crucial. Are you citing credible sources? Is your site secure? Do you address and correct mistakes openly? These factors don’t just build reader trust; they’re Google’s bread and butter when it assesses your content’s value.

So, what’s changing by 2023? Well, Google’s more discerning. The algorithms have become adept at sussing out not just blatant misinformation, but also half-truths, or content that’s not backed by solid research. Your audience? They’re savvier than ever. With all their time spent online, even the average Joe can smell a scam from several tabs away.

For your guest posts, this means two things; Firstly deep research – Going beyond the surface, understanding the intricacies of your topic, and presenting them in an accessible way.  And secondly, authentic engagement.  Engaging with your community, responding to comments, and being open to feedback. It’s about building a two-way street.

As you craft your next guest post, remember, it’s not about sounding smart—it’s about being knowledgeable, being a recognised figure in your space, and most importantly, being genuine.

Takeaway: E-A-T isn’t just a fancy acronym Google threw into the SEO mix for fun. By 2023, it’s the backbone of content credibility. Whether you’re whipping up a guest post or crafting your own content, ensure it’s drenched in Expertise, radiates Authoritativeness, and oozes Trustworthiness. It’s not just about satisfying the algorithms; it’s about quenching your audience’s thirst for reliable, impactful content. 

Relationship Building: Turning One-off Posts into Recurring Opportunities

So, you’ve nailed that epic guest post, had your moment basking in the limelight, and even felt the rush of newfound recognition. But let’s be honest – a single win, as exhilarating as it might be, won’t etch your name in digital history. Real legends stem from back-to-back successes, tales that still get clicks and shares long after their publish date. And in the content game? Converting that one stellar guest post into an ongoing opportunity? That, my friend, is where the real hustle pays off.

1. Dive Right In, But Gracefully

Once your post goes live, engage with the audience. Respond to comments, stir conversations, become a presence that’s more than just words on a screen. But remember, it’s a ballroom, not a bar brawl. Elegance and etiquette – keep them by your side.

2. Value Beyond the Post

Beyond the post you’ve submitted, be a helpful contributor to the platform. Share insights, suggest improvements, and occasionally share their other posts on your channels. By doing this, you become more than a contributor; you evolve into a valuable asset.

3. A Simple Thank You

A touch of gratitude goes a long way. A simple ‘thank you’ note post-publication isn’t just good manners; it’s a way to keep the communication lines open and pave the way for future opportunities.

4. Build Bridges, Not Walls

Maintain regular contact with the site administrators or editors. It doesn’t always have to be about work. A simple check-in, sharing an industry joke, or commenting on their latest article can create a connection that’s human, genuine.

5. Constructive Feedback is Gold

If the site provides feedback on your post, accept it with an open heart. Understand that criticism is often the sculptor of perfection. Take it in stride, refine your approach, and come back with content that’s even sharper, better.

6. Beyond Writing – The Webinars and Podcasts

Once you’ve established a rapport, pitch ideas beyond articles. Maybe a webinar or a podcast episode? 2023 loves multimedia content, and by diversifying, you become a voice, not just a pen.

7. Be Consistent and Reliable

Remember that one friend who’s always there, rain or shine? Be that for the platforms. Deliver quality consistently, meet your deadlines, and soon, you’ll be the go-to guy or gal for guest posting.

8. Share the Love

Promote your guest post across your channels. It’s a win-win. The platform gets more exposure, and you get credibility. Plus, when they see the effort you put in promotion, they’re more likely to invite you back.

9. Collaborative Ideation

Instead of pitching complete ideas, sometimes float a rough concept and ask for their input. This collaborative approach can lead to richer content and shows you value their insight.

10. Be Authentic

At the heart of it all, be genuine. Platforms and audiences have a keen nose for pretence. Be authentically you, and that honesty will shine brighter than any polished façade.

Takeaway:  Turning one-off guest posts into recurring gigs isn’t just about writing prowess. It’s about building relationships, fostering trust, and understanding that behind every website or platform, there’s a team of humans. Connect with them, understand them, and offer value that extends beyond mere words. The digital world might seem vast and faceless, but at its core, it thrives on genuine human connections. Ready to transform those fleeting guest post opportunities into long-standing partnerships? Dive in with authenticity, consistency, and a wee bit of charm.

Measuring the Impact: Tools and Metrics to Gauge Guest Posting Success

You’ve penned a cracking guest post, dusted your hands off, and raised a toast to your own brilliance. But hold on a tick. How do you know if it’s actually done the business? If it’s truly made an impact? That’s where metrics strut into the room, my friend. They’re the magnifying glass on the detective’s hunt, the compass for the lost traveller. Let’s delve into the nitty-gritty of measuring the real fruits of your guest posting labours.

1. Traffic from Referral Sources

Your primary reason for guest posting might be getting those eyeballs on your content, leading them back to your lair (or, less dramatically, your website). Tools like Google Analytics can show you the number of visitors who’ve hitched a ride from the guest post back to your domain. It’s like counting guests at a party – and trust me, you want a full house.

2. Quality of Traffic

Not all guests are alike. Some are the life of the party; others just nibble on the snacks and make a swift exit. Dive deeper into metrics like the average session duration and bounce rate. If visitors are sticking around, you’ve not just invited them in; you’ve made them feel right at home.

3. Social Shares and Engagement

How many times has your post been shared on social media? How many retweets, likes, and comments did it receive? Tools like BuzzSumo can lend you this intel. Think of it as the digital world’s applause meter.

4. Backlinks

Ah, the golden goose of SEO. How many sites have linked back to your post? Backlinks not only boost your SEO juice but also extend your content’s reach. Use tools like Ahrefs or SEMrush to keep a tab on these precious nuggets.

5. SEO Rank Movement

If one of your motives was to rank for a specific keyword, then watch out for any movement in its rankings. Tools like Moz or Ubersuggest can help you monitor this. It’s like watching the charts after releasing a hit single. Will you be the next number one?

6. On-Site Engagement

For those who did follow the breadcrumb trail back to your website, what did they do? Did they explore other articles, sign up for newsletters, or maybe even make a purchase? These actions are the genuine pats on the back, telling you your content strategy is bang on target.

7. Subscriber Growth

If you’ve got a significant uptick in newsletter sign-ups post your guest article, it’s a clear sign that your content has resonated, and readers want more of your delightful musings in their inboxes.

8. Relationships and Opportunities

Sometimes, the impact isn’t just in numbers. Did other bloggers or platforms reach out for collaborations? Did you find doors opening to webinars, podcasts, or interviews? These are invaluable markers of a job well done.

9. Feedback and Comments

Never underestimate the power of direct feedback. The comments section beneath your post can be a goldmine of insights, helping you understand what hit the mark and what perhaps missed by a whisker.

10. ROI – Return on Investment

Now, let’s talk brass tacks. If you’ve spent (be it time or money) on the guest post, did you get a return worth your while? Did it lead to sales, sign-ups, or any other metric that affects the coffers?

Takeaway:  Writing a great guest post is half the battle. To truly wear the crown of content royalty, you need to measure, refine, and understand the ripple effects of your words. It’s not just about feeling good; it’s about knowing, deep down, that you’ve made a tangible impact. So, before you get cracking on your next masterpiece, take a moment, dive into these metrics, and let them guide your pen, your strategy, and your goals. 

Post-Publishing Strategy: Making the Most of Your Guest Post After It’s Live

You’ve crafted a brilliant guest post, spent hours ensuring it’s SEO-tight, and finally seen it published on a reputable site. A toast to your success! But, hold on, the work isn’t done yet. It’s like having a hit single and not promoting it – it’ll get lost in the noise.

Simply pressing ‘publish’? That’s just the beginning. The true value lies in how you propel that live piece to engage more readers and make sure it remains a talking point in the digital world.

1. Social Media Promo – Be Your Own Hype

A no-brainer, right? But you’d be surprised how many miss out on this. Share the article across all your social channels. Think X (Twitter), LinkedIn, Facebook, Instagram. Tailor your post according to the platform’s audience, adding a dash of personal touch – perhaps a behind-the-scenes snippet about your writing process or why you chose the topic.

2. Engage, Engage, Engage

Comments start flowing in? Brilliant. But don’t just watch from the sidelines. Dive into the discussion, thank readers for their inputs, answer questions, and even engage with the critics. This not only builds credibility but also shows you’re not just a hit-and-run guest poster.

3. E-mail Blast – Oldie but Goldie

Got an email list? Time to use it. Send out a newsletter featuring your latest guest post. Add a personal note about why you think it’ll be beneficial for the readers. Encourage feedback. Remember, these are your core peeps – their engagement can drive further momentum.

4. Repurpose The Content

Turn your guest post into an infographic, a video summary, or even a podcast episode. Different formats appeal to different audiences. Plus, it gives you more content to share across different platforms.

5. Regular Check-ins

Your post might age, but that doesn’t mean it has to gather digital cobwebs. Regularly check the post for outdated info or broken links. Pitch updates to the host website if needed. It’s a win-win; they get fresh content without much effort, and you ensure your post stays relevant.

6. Collaborate with Influencers

Team up with influencers in your niche. A simple share or shoutout from them can supercharge your post’s reach. But don’t just cold-call; build genuine relationships, offer value, maybe collaborate on content in return.

7. Paid Promotion – When it’s Worth the Penny

If the site where you’ve posted has massive potential for conversions or brand visibility, consider using paid promotions like Facebook Ads or LinkedIn sponsored content. Be strategic, target the right demographic, and set a budget.

8. Analyze & Learn

Use tools like Google Analytics to track the traffic and conversions from your guest post. Understand what worked and what didn’t, then refine your approach for next time.

Takeaway: Your guest post’s journey doesn’t end at ‘Publish’. In fact, that’s where the adventure truly begins. By actively promoting, engaging, and keeping the content updated, you ensure your hard work pays dividends, long after the initial buzz fades. Remember, in the digital space, consistency and engagement are the name of the game. Keep playing, and you just might hit the jackpot.

The Future of Guest Posting: Staying Ahead of the Curve

Guest posting’s not what it used to be. And thank heavens for that. As we sprint into a world where every word, link, and emoji could make or break your digital street cred, it’s no longer about simply getting your name out there. The future’s about being sharp, snappy, and several steps ahead. Curious about what’s lurking around the corner for guest posting?

1. The War for Attention: Rising Above the Noise

As everyone and their dog turns to guest posting, the cyberspace is inundated. With the increase in volume, the critical question becomes: How do you ensure your voice is heard? The key is innovation. No more cookie-cutter articles. The future calls for fresh perspectives, groundbreaking insights, and authentic stories that resonate.

2. The Age of Deep Dives

Gone will be the days when a breezy 700-word article cut the mustard. The demand is shifting towards more in-depth, meaty content. Think 2500 words, or even longer. Depth, context, and value will be the order of the day. If you’re not providing real substance, you’ll be lost in the shuffle.

3. Spray and Pray? Not Anymore

The scattergun approach of firing off countless pitches and hoping one sticks is on its way out. The future belongs to the strategic. It’s about precision targeting – understanding the platform, its audience, and crafting a message that’s just right. Tailored pitches, personalised messages, and a deep understanding of the host blog will be essential.

4. Quality Over Quantity

More isn’t always better. It’s about the impact. Instead of ten guest posts on semi-relevant platforms, one killer post on a top-tier platform can offer infinitely more value. It’s time to get selective.

5. Relationships are Gold

With rising competition, having a solid relationship with platform owners and editors will be a game-changer. It’s not just about a one-off post; it’s about fostering a relationship that leads to recurring opportunities. Networking, attending industry events, or even a simple ‘thank you’ note can go a long way.

6. The Evolution of Formats

While written content remains king, the kingdom is expanding. Podcast guesting, video collaborations, or even joint webinars could be the next frontier. Diversification will be key to reaching wider audiences.

7. Original Research Will Be a Major Player

The web’s littered with regurgitated stats. Original research, surveys, and case studies will command attention. Platforms will vie for content that presents fresh data, offering insights that can’t be found elsewhere.

8. Ethical and Transparent Promotion

With the rise of undisclosed sponsored content and murky ethical lines, transparency will become paramount. Platforms will appreciate, and in many cases, demand clear disclosures. Trust, once lost, is hard to regain.

9. Continuous Learning is Non-Negotiable

With SEO algorithms and digital trends in flux, what worked yesterday might not work tomorrow. Regular upskilling, attending workshops, and staying updated will be the bare minimum.

10. Embrace Rejection with Grace

With the bar set high, rejections will come, and they might come often. But each ‘no’ is a step closer to that ‘yes.’ It’s an opportunity to refine, learn, and come back stronger.

Takeaway: The world of guest posting is at a crossroads. With rising competition and evolving expectations, the challenges are real. But so are the opportunities. Dive deep, stay authentic, build genuine relationships, and remember – it’s about making a genuine impact, one post at a time.

Essential Guest Posting Tools: Making Every Post Count

When it comes to guest posting, it’s a bit like cooking up a storm in the kitchen. You wouldn’t whip up a gourmet meal with blunt knives and outdated ingredients, right? The digital kitchen is no different. To dish out guest posts that sizzle and pop, you need the crème de la crème of tools. From reaching out to the best in the business, crafting content that captivates, to ensuring it remains the talk of the town — it’s all in the tools you use. So, let’s dive into the pantry and get our hands on the best gadgets the digital chef could ask for:

The Art of Outreach: Tools to Win the Digital Handshake

What’s the first step to nailing a guest post? Crafting a dazzling piece of content? Nuh-uh. Finding the right blog to pitch? Closer, but no cigar. It’s outreach – that initial “Hey, how do ya do!” that sets the tone for everything that follows.

Outreach isn’t about firing off a templated email to every Tom, Dick, and Harriet with a blog. No, sir! It’s about making connections, understanding the needs of the person on the other side, and presenting yourself as the solution they never knew they needed.

Now, I’m not saying you need to become best friends with every site owner. But a touch of authenticity and a dash of digital savvy can go a long way. And guess what? There’s a swanky set of tools to help you do just that. Let’s unpack a few of the big hitters, shall we?

1. BuzzStream

If you’re looking to strike up digital relationships with ease, BuzzStream might just be your cuppa. This tool isn’t just about outreach; it’s about relationship management. Dive into a database filled with influencers, track your email conversations, set reminders, and, most importantly, personalize your outreach without breaking a sweat. The result? Conversations that feel genuine because, well, they are.

2. Hunter.io

Ever found the perfect blog, spent ages crafting the perfect pitch, only to hit a wall when trying to find an email address? Welcome to the club. Enter Hunter.io, your trusty sidekick in the quest for those elusive “@” signs. Pop in a domain, and watch as it fetches the associated email addresses. It’s like having a digital bloodhound – but less slobber.

3. Ninja Outreach

Think of Ninja Outreach as the Yellow Pages of the blogging world (but way cooler and less likely to be used as a doorstop). Whether you’re after bloggers, influencers, or businesses, this tool has got a list. Couple that with automated email templates, tracking, and a pretty slick CRM, and you’ve got a recipe for outreach success. 

4. Pitchbox

Meet Pitchbox, where efficiency and personalization unite. Whether you’re looking to roll out bulk pitches or build one-to-one connections, this little dynamo brings a unique mix of automation and customization. Use its insights to understand response rates, streamline follow-ups, and, oh, it integrates seamlessly with your SEO tools. Talk about a match made in digital heaven!

5. Mailshake

Shake up your outreach with Mailshake. Yes, the name’s catchy, but the tool itself? It’s all business. Craft, personalize, and send outreach emails at scale without sounding like a broken record. Its robust tracking ensures you know who’s bitten the bait, while the automated follow-ups mean you’re never left hanging. Mailshake – where your messages mingle with meaning.

6. Linkio

Linkio isn’t just another outreach tool; it’s your strategist in the shadows. While it handles the basics – like tracking email responses – its magic lies in helping you pinpoint what kind of content you should be creating. By analyzing competitor backlinks and industry benchmarks, Linkio ensures your pitches aren’t just shots in the dark, but calculated darts hitting the bullseye.

Content Research and Ideation: Harnessing the Tools for Top-Tier Topics

Let’s be honest for a sec. You can craft the most eloquent, heart-stopping, tear-inducing outreach email the digital domain has ever seen. But if you pitch a topic that’s as stale as last week’s toast, you’re not going anywhere fast. In the digital space, content relevance is king, and fresh ideas? They’re the crown jewels.

We’re living in a world where everyone and their grandmother has an opinion, a blog, or at least a strongly worded Tweet. So, to make your mark, your content ideas have got to pop. 

1. Ahrefs Content Explorer

Picture this: a world where you can tap into a goldmine of content ideas with the precision of a hawk spotting its prey. That’s Ahrefs for you. With the Content Explorer, you can delve deep into topics related to your niche, uncover what’s trending, and even suss out what your competitors are yakking about. With the power to analyze backlinks, organic traffic, and social shares, you’re not just spotting trends – you’re forecasting them.

2. AnswerThePublic

Ah, the good old folk at AnswerThePublic. These guys bring you face-to-face with real queries people are punching into search engines. Curious what people want to know about, say, llama yoga or deep-sea knitting? Pop it in, and bam! A constellation of questions, prepositions, and comparisons fans out, ripe for your content plucking. It’s like having a direct line to the collective digital psyche.

3. BuzzSumo

BuzzSumo is less about ‘what are folks asking?’ and more about ‘what are folks sharing?’. Dive into the world of trending content, spot influencers, and even get alerts on topics that matter to you. With the ability to filter by time, location, and type of content, you’re positioning yourself ahead of the pack, armed with topics that not just resonate, but reverberate.

4. Copyscape

Alright, this isn’t a spy novel, but every now and then, a little plagiarism check won’t hurt. Copyscape is your litmus test before hitting ‘send’ on that guest post. Ensure your content is as original as your idea, and avoid those awkward ‘Hey, haven’t I read this before?’ moments.

5. ContentGems

Diving into the deep end of content discovery, ContentGems offers a treasure chest of insights. Think of it as your daily dose of industry buzz. By continuously scanning the web, it brings back articles, blog posts, and news stories relevant to your chosen keywords. Perfect for understanding the topical mood and ensuring your guest post topics are on point and relevant.

Keyword Research Tools: Crafting Content with Precision

Now, let’s cut to the chase. You could whip up the most gripping, entertaining, knock-your-socks-off piece of content, but if it’s not dialled into what people are actively searching for, well, you’re shouting into the void. And trust me, the void isn’t a particularly responsive audience.

Keywords are the backbone of SEO. They’re the bridges between what you’re saying and what your audience is seeking. In 2023, with the digital world more saturated than a sponge in a downpour, getting your keywords spot on is not just advisable – it’s downright essential.

1. SEMrush

SEMrush is not just a tool; think of it as your trusty sidekick in the adventure of digital content. Dive into keyword research like you’ve never seen before. Discover new opportunities, track your rankings, and keep an eagle eye on what your competitors are up to. SEMrush offers a 360-degree view of the SEO scene, helping you optimize your content and stay ahead of the curve.

2. Ubersuggest

Enter Ubersuggest, the brainchild of the digital guru, Neil Patel. It’s your go-to for generating keyword ideas, gauging search volume, and peeking at the competition. Beyond keyword suggestions, it paints a broader picture by highlighting the top-ranking pages for those terms, giving you a peek into what you’re up against. Knowledge is power, and Ubersuggest arms you to the teeth.

3. Keywordtool.io

Sometimes, simplicity is the name of the game, and Keywordtool.io is the embodiment of that mantra. Dishing out keyword suggestions in a no-nonsense manner, it gives you a peek into long-tail keywords and questions related to your core terms. With the ability to filter by search engine, including the ever-important YouTube, it’s a multifaceted weapon in your content creation arsenal.

4. WordTracker

Meet WordTracker, the unsung hero of the keyword exploration universe. It’s not about glitz and glam with this tool – it’s about delivering the goods. Whether you’re hunting for those niche gems or gauging the popularity of broader terms, WordTracker is like that old reliable record player: consistent, trustworthy, and delivering sweet music to your ears (or in this case, golden keywords to your content). It dives deep, bringing to the surface keywords that might escape more generic tools. Plus, with insights into competition and search volume, it’s less of a shot in the dark and more of a guided, strategic play. 

5. KWFinder

Wave hello to KWFinder, your next stop on the keyword exploration train. While it might not be as flamboyant as some other tools on the list, don’t be fooled – it’s a heavyweight contender. Focusing on long-tail keywords, KWFinder offers a neat insight into keyword difficulty, search volume, and even what the current top-ranking sites are. Plus, with its visual interface, you can instantly see if a keyword is worth pursuing. It’s like having a sixth sense but for SEO.

6. KWFinder by Mangools

Here’s a tool that’s easy on the eyes and even easier to navigate – KWFinder by Mangools. Think of KWFinder as that friendly librarian who knows exactly where the good books are hidden. It specializes in digging up those long-tail keywords with low competition, which are pure gold for content creators hungry for niche opportunities. What’s the cherry on top? Visual charts that break down search trends and volume over time, offering a comprehensive view of your keyword’s lifecycle. And when you want to snoop around what the Joneses are up to, it serves up a detailed look at who’s ranking for your targeted terms. With KWFinder, you’re not just stepping into the keyword game; you’re making a grand, informed entrance.


We’ve delved deep into the nuts and bolts of guest posting, peeking ahead at what’s on the horizon. What’s the crux of it all? Genuine connection. That means connecting with the right platforms, engaging audiences, and finding that authentic voice in a world full of noise.

Today’s game isn’t just about the odd backlink or a temporary boost in traffic. It’s about crafting content that sticks, stories that linger long after the reader has clicked away. The future of guest posting? It’s becoming more refined and, honestly, more challenging. But that’s where the real magic happens. It’s a space where quality shines, and those truly committed to adding depth to the discourse rise.

As the digital landscape constantly changes and algorithms throw us new curveballs, there’s one enduring constant: authentic value. It’s what everyone’s after, from platforms to readers.

Guest posting isn’t just a task to tick off; it’s an art form, requiring patience, dedication, and a sprinkle of boldness. So, as you gear up to navigate this dynamic space, equip yourself with more than just a strategy. Bring passion and authenticity.

Trends will evolve, and guest blogging might change, but genuine passion and a commitment to quality? Those will always set you apart in this digital age. Dive in with both feet, make your mark, and relish the journey. After all, in this world of content, it’s the authentic voices that truly make an impact.


Why is guest posting such a big deal anyway?

Guest posting offers a triple threat: brand exposure, targeted traffic, and SEO boosts. It’s like networking, but in the digital domain.

Do all websites accept guest posts?

Nope. While many do, each platform has its own guidelines. And remember, it’s not just about posting; it’s about posting where it matters.

Are shorter articles more popular for guest posts?

Times are changing, my friend. Depth is becoming the new darling. While short pieces have their place, comprehensive, meaty articles are making waves.

Can I just pitch to any website I fancy?

You could, but why play darts blindfolded? Do your homework, understand the platform, and pitch with purpose.

What’s this I hear about ‘relationship-building’ in guest posting?

It’s not just about a one-time post. Building genuine relationships can open doors to recurring guest posting opportunities. It’s the gift that keeps on giving.

How does guest posting impact SEO?

Quality backlinks, friend. But it’s not just that – guest posting boosts domain authority and increases your exposure in search engine results.

Can I republish my guest post on my own blog?

Tread carefully. Most platforms require exclusivity for a period. Always check the guidelines and avoid the risk of duplicate content.

Does original research really make a difference in guest posts?

Absolutely! Fresh data and insights? It’s like a light in a fog of repetitive content. Stand out. Be original.

I’ve got a rejection. Is guest posting not for me?

One rejection? That’s a badge of honour! Every ‘no’ is a step closer to a ‘yes’. Refine, learn, pitch again.

How can I ensure my pitch doesn’t end up in the trash?

Personalize, provide value, and get to the point. Remember, it’s not about you; it’s about what you can offer to the platform and its audience.

Why is everyone talking about the future of guest posting?

Because the digital landscape isn’t static. With rising competition and changing trends, staying ahead is key.

How do I measure the success of my guest posts?

Look at the metrics! Traffic, backlinks, social shares, and, importantly, engagement on the post.

Is there a perfect length for a guest post?

Not set in stone, but depth and value are king. As a ballpark? Think north of 2500 words.

How do guest posts fit into my wider content strategy?

Guest posting is like the spice in a dish. It complements your core content, bringing in external exposure and fresh audiences.

Do I always need a byline for SEO benefits?

A byline helps with personal branding, but the real SEO juice? That’s in the backlink to your site.

Can I guest post about anything?

Stick to your strengths and the interests of the platform’s audience. Relevance is key.

What if my niche is super specific?

Even better! Specialised content can carve out its own space and cater to a dedicated audience.

How do I keep up with changing SEO trends for guest posting?

Stay curious. Read, attend workshops, and keep an eye on industry chatter.

Does the domain authority of the host site matter?

Yes, but it’s not the only thing. Align with platforms that resonate with your brand and messaging.

I’m just starting out. Is guest posting for me?

Absolutely. Everyone starts somewhere. Just remember to pitch with purpose and passion.

Follow Lilach

In this post:

Listen to the podcast today!

About Lilach Bullock

Hi, I’m Lilach, a serial entrepreneur! I’ve spent the last 2 decades starting, building, running, and selling businesses in a range of niches. I’ve also used all that knowledge to help hundreds of business owners level up and scale their businesses beyond their beliefs and expectations.

I’ve written content for authority publications like Forbes, Huffington Post, Inc, Twitter, Social Media Examiner and 100’s other publications and my proudest achievement, won a Global Women Champions Award for outstanding contributions and leadership in business.

My biggest passion is sharing knowledge and actionable information with other business owners. I created this website to share my favorite tools, resources, events, tips, and tricks with entrepreneurs, solopreneurs, small business owners, and startups. Digital marketing knowledge should be accessible to all, so browse through and feel free to get in touch if you can’t find what you’re looking for!


Popular Articles:

Hope you enjoyed this blog post!

If you want our team to grow your business with digital marketing, book a call.