Straight answer: Twitter Moments, the feature that let you curate a collection of tweets into one shareable story, was quietly killed off by X and no longer exists for most accounts, so if you’re trying to group your best tweets today you need to use pinned tweets, threads, Lists, and bookmark folders instead. I used Moments back when it worked and I’ll show you what it did well, then give you the exact workaround I use with clients now that the button has gone.
What Twitter Moments did (past tense, on purpose)
Moments launched in 2015 as Twitter’s answer to “how do I package up a bunch of tweets into a story someone can scroll through.” You’d pick a headline, a cover image, then drag in tweets, your own or other people’s, and it built a little curated timeline that lived on your profile under its own tab. Brands used it for live events, journalists used it to round up breaking news threads, and small business owners like me used it as a lazy man’s highlight reel.
The feature was quietly stripped back around 2022 and by 2023 the compose option for creating new Moments had disappeared for almost everyone outside verified media partners. X never announced a funeral. It just stopped being a button one day. I still get asked about it in client calls at least once a month, which tells me the idea behind it (grouping your strongest content in one place) never went out of fashion even though the tool did.
My own Moments experiment, and why it worked better than expected
In 2019 I built a Moment called “5 Years of Social Media Lessons” pulling together maybe 18 of my own tweets from client work, conference talks and a couple of viral threads about LinkedIn strategy. It took me about 40 minutes to build. It sat on my profile for roughly 14 months and, without a single paid promotion, pulled in around 6,000 views according to the analytics dashboard Twitter gave curators at the time. That’s not viral by influencer standards, but it was steady, evergreen traffic from people landing on my profile and clicking through to see “what has this woman said that’s worth reading.”
The thing I noticed then, which still holds now: a grouped collection of your best tweets converts profile visitors into followers at a noticeably higher rate than a raw, unfiltered feed. Nobody wants to scroll through 4,000 tweets to find your three good ideas. Moments did the sorting for the visitor. That’s the job any replacement needs to do.
The three real replacements for Moments in 2026
There’s no single button that replicates what Moments did. You now need to combine two or three smaller tools to get the same effect. Here’s what works, ranked by how much of the original job each one does.
Pinned tweets and pinned threads
X still only lets you pin one tweet at the top of your profile, which is the single biggest limitation people run into when trying to rebuild a Moments-style highlight reel. The workaround is to build a thread, put your five or six best tweets or ideas inside it as separate numbered replies, then pin the top of that thread. I’ve written a full walkthrough of the exact steps for doing this, including how to structure the thread so each tweet still reads well on its own, in How to Pin Multiple Tweets to Showcase Your Brand. It’s the closest single-click substitute for Moments that exists right now.
Twitter/X Lists as a curation tool
Lists were built for grouping accounts, not tweets, but you can repurpose a private List as a bookmark shelf: create a List called “Best of Mine” or “Case Studies”, and instead of adding other accounts to it, add yourself, then pin specific tweets from your own timeline into a saved View. It’s clunkier than Moments was and most people give up on it within a week because the interface fights you. If your business is built around a niche audience rather than a general one, it’s worth reading The Best Twitter Niches for Business Growth in 2026 before you invest time in Lists, because the payoff depends heavily on how tightly defined your audience already is.
Bookmark folders
X added bookmark folders in 2023, and this is the closest thing to a private Moments replacement, though it’s not public-facing by default. You can create a folder called “Best Tweets 2026,” bookmark your own strongest tweets into it, then screenshot or manually re-thread the contents for public display every quarter. I do this monthly for client accounts: 15 minutes on the first Monday of the month, scroll the last 30 days, bookmark anything with an engagement rate above roughly 3%, then decide at month end whether five or six of those deserve to go into a pinned thread.
A step by step process for building a “best tweets” collection today
- Step 1: Open your analytics (native X analytics or a third party dashboard) and sort by engagement rate, not raw likes, for the last 90 days.
- Step 2: Pull out the top 10 tweets. In my experience roughly 6 of the top 10 by engagement rate are also the ones that drove the most profile clicks, which is the metric that matters for follower growth.
- Step 3: Write one connecting line of context for each tweet, a single sentence explaining why it mattered or what happened after you posted it. This is the part Moments did automatically with its headline field, and it’s the part most people skip now, which is exactly why their replacement threads feel flat.
- Step 4: Build the thread with the strongest tweet first, not chronologically. Moments let you reorder freely; a manual thread needs you to plan the order before you hit publish.
- Step 5: Pin the thread. Refresh it every 60 to 90 days, because a pinned thread from 2024 sitting on a 2026 profile tells new visitors you’ve gone quiet.
The part nobody tells you about curating old tweets
Here’s the bit that gets left out of most guides on this: most of your old tweets are not worth saving, and forcing yourself to group them into a highlight reel usually reveals that. I went through this exercise for a client last year with an account of roughly 22,000 tweets going back to 2011. We could only find nine tweets across 13 years that had both strong engagement and still made sense out of context. Everything else was either dated, referenced a dead link, or was a reply that needed the original tweet to make sense.
That’s an uncomfortable ratio, but it’s the honest one. The value of Moments was never really the tool, it was the forced editing process of deciding what nine tweets out of 22,000 deserved daylight. If you skip that editing step and just dump your 40 most-liked tweets into a thread without asking whether they still hold up, you end up with a highlight reel that undersells you rather than one that sells you. Curation without cutting isn’t curation, it’s just a longer scroll.
Where this still matters for a small business account
If you’re running an X account for a business rather than a personal brand, a grouped best-tweets thread pays off most in two specific spots: pinned on your profile for cold visitors, and reused as the opening tweet in any paid campaign. If you’re testing Twitter ads on a small budget, your highest-performing organic tweet, the one you’d have put in a Moment five years ago, is almost always a better starting creative than something written fresh for the ad, because it’s already been proven with a real audience.
It’s also worth checking whether your posting is automated, because a Moments-style collection built from scheduled, formulaic tweets tends to look thin next to one built from genuine engagement. If you’re not sure whether your scheduling tool is helping or just filling space, the framework in How Do You Measure Whether Automated Twitter Posting Is Working For Your Business is the fastest way to find out before you build a highlight reel out of tweets nobody engaged with.
And if community building is part of your strategy, running a regular Twitter chat tends to produce exactly the kind of tweets worth grouping later, because chats generate real answers, real back and forth, and real personality, which is the raw material any highlight collection needs. For the fuller history of what Moments could still teach a marketer today, my longer piece on using Twitter Moments for social media marketing goes into more of the original mechanics.
Frequently asked questions
Can you still make a Twitter Moment in 2026?
No. X removed the ability to create new Moments for standard accounts, and there is no official replacement button, so anyone telling you to “just click create Moment” is describing a feature that no longer exists.
What’s the closest thing to Twitter Moments on X now?
A pinned thread built manually, where you gather five to eight of your best tweets, add a line of context to each, order them by strength rather than date, and pin the top of the thread to your profile.
Do old Moments I made years ago still exist?
Some legacy Moments created before the feature was retired are still viewable if you have the direct link, but they no longer appear as a browsable tab on most profiles, so treat any old Moments you made as archived rather than active.
How often should I refresh my best-tweets thread?
Every 60 to 90 days is a reasonable minimum. A pinned collection that’s clearly a year or two old signals an inactive account to new visitors, which undoes the whole point of curating it in the first place.
