Even with the best of intentions, it can be hard to consistently create original and engaging content that your followers and site visitors will not only enjoy, but actively benefit from.

That being said, there are ways in which you can ensure that the content you provide is both useful and innovative so that you can guarantee consumers will visit your site time and time again, and hopefully make purchases while they are there.

From utilizing the latest technologies to ensuring your design features complement your content, to the importance of trusted backlinks, keep reading to discover the top four tips for creating great, no outstanding, content in 2020.

 

1.   Ensure that all content you post is consistent

 

You probably already know this, but it is vital to post consistent content when trying to attract new customers as well as retain existing ones. People want to know what they are going to get when they visit your site and therefore, you must ensure that you do not post any confusing or contradicting content.

When you are deciding upon your brand’s content strategy, you may want to consider the below aspects:

• Your tone of voice
• The type of language you use
• Your preferred call to actions
• Specific words you use to describe or promote your products or services

Although, of course, you want your content to be original, the above components should always be consistent so that people will recognize your brand and know what to expect when they visit your site.

If you would like more help or advice on brand recognition, a digital marketing consultant will be able to help you create a solid and highly effective online marketing strategy including specific content strategies.

 

2.   Align your content with the right design features

 

There is a reason why copywriters and designers often work together. It is because the processes of writing content and creating visuals go hand in hand; you simply cannot create one effectively without the other.

You know the expression “you eat with your eyes”, well, the same goes for online content – “you consume with your eyes.”

If you want your site visitors or followers to actively engage with the content you post, then you need to ensure that the accompanying design features enhance your content rather than distract from it.

A professional web design agency can help ensure that the design aspect of your website and the content within it are as compatible and harmonious as possible.

 

3.   Always provide trusted backlinks

 

A key aspect of creating great content that is all too often overlooked, linking your page to related and trusted content, has so many benefits for your brand.

From increasing the authenticity of your post, to positively influencing purchasing decisions, to encouraging further traffic to your website, ensuring that every piece of content you publish has a good amount (but not too many) trusted backlinks can work wonders for your brand in 2020.

 

4.   Embrace new technologies

 

Content marketing technologies can be invaluable to content marketers with the ability to identify and define the target audience, automate distribution, organize and enhance content, as well as measure how effective each piece of content is.

Some of the top content marketing tech tools you should be using in 2020 are:

• AI content marketing technology
• Content mining technology
• Content marketing personas
• Content marketing analytics