Nowadays setting up an ecommerce store is not that difficult, and there are many ecommerce platforms that you can use. However ensuring that it is a success is not as easy, and can be a struggle.
If you want your ecommerce store to make a profit, you need to know how to market it and the product that you sell in order to increase their sales. The good news is that as complicated as that sounds, there are a few useful tips that you can try.
Find the Right Price
No matter what your products must be priced competitively, otherwise you’re unlikely to make many sales. If potential customers can find products that are very similar but much cheaper, they’ll definitely opt for them.
Ideally, you should evaluate the price of the products that you’re selling beforehand. It should be easy enough to find tools that can help you out, such as AMZScout, which additionally will allow you to explore the Amazon marketplace and estimate future profits.
Pricing is a key factor that can help you to determine whether or not a product is worth promoting in the first place. Not only is the list price important, but the margin that you’re able to earn from selling the products must be high enough too.
Don’t Forget to Optimize for Search
All your product pages must be optimized for search, and should target the right keywords. That is the only way you can be assured that customers will be able to find your products easily – either using the platform’s internal search, or search engines such as Google.
In general, you should keyword optimize the title of your product listing as well as its description. On top of that if the platform you’re using has a tag-based system, be sure to take advantage of it too.
Focus on Building Trust
Trust is important if you want to increase sales – especially when you first start out. And the best way to start building trust is to encourage all your customers to leave reviews for the products that they purchase.
Reviews are a powerful form of social proof and the more good reviews you are able to gather – the more sales you’ll make. Good reviews will convince potential customers that the products you’re selling will meet their expectations, and the reviews will also help shore up your reputation as a vendor who can be trusted.
Add Video to the Product Pages
Videos can make a world of difference to your sales conversion rate. By adding them to your product pages you could convince more potential customers to buy the product right then and there.
The most popular type of video for product pages is definitely demonstration videos. The goal should be to show potential customers what the product can do, how effective it is, and what makes it unique
Most ecommerce platforms support videos nowadays so adding them should be relatively straightforward. Recording the video might be a bit tricky however, and you may want to hire a professional to help.
See how these tips should help to boost your sales? All of them should work regardless of the ecommerce platform you’re using, and will help you to either attract more potential customers, or convince them to make a purchase.
At the end of the day all these tips are still just the tip of the iceberg however. If you want your ecommerce store to be a huge success, you need to build on them and continue to find different tactics to improve your sales.
About the author:
Mahendra Bajiya is a marketing strategist who specializes in finding innovative ways to increase sales. Recently he has adopting a more data-driven approach of improving sales on eCommerce platforms.