Like many business owners, you may feel lost and alone when trying to come up with ideas to generate more leads for your company. Google is always shaking up their algorithm with updates like Panda and Penguin, which can be very confusing and disheartening for business owners all across the globe.
Some of you reading this may prefer to get professional SEO help for you online business. But this can be very difficult without the best small business search engine optimization tips to lead the way. Others recognize the value of content marketing and would love to tap into this powerful option for lead generation.
If you’re part of the latter group, you’re in luck because we’re going to share three powerful and effective tips to make the most of lead generation through content marketing. So stick around to discover these valuable tips.
3 Tips for Lead Generation through Content Marketing
Create an eBook
At this point in time, you’d be surprised how many business owners fail to recognize the value of creating an eBook. An eBook acts as a powerful lead generation magnet because readers are spending more and more time reading digital books and, to put it bluntly, eBook sales have gone through the roof over the past 10 years.
In fact, it’s estimated that by the end of 2018, $8.7 billion worth of eBooks will have sold in the United States alone. So you have two ways to approach eBook creation and dissemination. You can give it away as a free gift to get people to opt-in to your mailing list or you can sell it, bring in a new customer, and also get their contact information during the sales process.
If you are more focused on generating leads, your best bet is to give the eBook away for free because more people will obviously request it if they do not have to pay anything. On the other hand, if you’re looking to generate qualified buyers for your business, selling the eBook for a small fee is a great way to get customers to take out their debit cards and buy your digital masterpiece.
The SEO experts at Youth Noise San Francisco recognize the value of hosting webinars to generate more leads for their business. In fact, they have hosted a webinar or two in their day and they’ve been blown away by the results and the massive power to generate leads that webinars create.
But your webinar needs to be valuable if it’s going to generate leads. You have to deliver amazing content if you’re going to convince potential customers to sign up. It’s a strong way to generate revenue for your business as well, and many webinar hosts promote a product at the end of the webinar and make massive sales to a captivated, fired up audience.
During webinars, make sure you’re talking about a relevant topic for your audience, make sure the speaker is clear and concise, and remember to record the webinar. Afterward you can share it with your followers, share it on your blog, and more.
Lastly, case studies are another excellent way to generate leads. A good case study will tell a success story about your product or service and keep readers or watchers riveted and on the edge of their seats. Instead of ignoring this powerful lead generation magnet, begin sharing case studies often and your business leads will suddenly explode.
Generating leads through content marketing is certainly possible with the right tactics. Please use the suggestions we’ve shared today and you’ll be well on your way to generating more leads than you can handle for your business.