- What the site already covers for software brands
- If you sell to small business owners
- Selling to marketers and agencies
- When your tool belongs in a comparison
- When a link matters more than an article
- Briefing a SaaS article that reads like advice
- Getting a SaaS sponsored post started
- Frequently asked questions
A sponsored post for SaaS is a full length article on my blog, in the category that fits your product, with a link to the URL of your choice, and it stays live indefinitely. You can supply the article finished or send a brief and my team writes it. Choose it when your buyers need the problem explained before your tool makes sense.
I'm Lilach Bullock. SaaS companies and software brands that sell to small businesses, marketers or agencies are the first group on my list of who advertising here suits. Readers are entrepreneurs, founders, operators, marketers, consultants, and SaaS buyers who actively try, evaluate, and recommend tools.
What the site already covers for software brands
SaaS tools, HubSpot, CRMs, AI tools, marketing tools, email marketing, automation, lead generation and business operations are all topics the site covers.
The background behind the site: 23 years in marketing, more than 300 tools reviewed, twice named in the Forbes Top 20 Women in Social Media, and a weekly newsletter for business owners with an audience of 15,000. The site sits inside a working publisher operation, not a parked domain. Posts get internal linking, on page SEO attention, and ongoing maintenance.
The situations below are the common ones for software brands, with the format I'd point each towards.
If you sell to small business owners
Small business owners don't buy software for its feature list. They buy it to win back time, stop losing leads or stop doing the same job twice. Frame the post around one job they do every week and show how it gets easier, naming your product where it does the work.
An article like that fits categories such as productivity, business operations or lead generation, and it's the clearest case for a full sponsored post.
Selling to marketers and agencies
Marketers and agencies have seen every tool pitch going, and they skim past anything that sounds like a sales page. What holds their attention is method: a process they can copy, a template they can reuse, or a clear comparison of approaches, with your tool as part of the method rather than the headline.
Agencies and consultants who want to reach business owners researching a problem are also on my list, so an agency selling its own service can use the same format.
When your tool belongs in a comparison
Some SaaS brands know their category and simply want to be there when buyers line up the options. For that, a product placement can fit better: your tool named and described in a relevant roundup, next to the tools your buyers compare. My guide to advertising on blogs lays out each format side by side.
When a link matters more than an article
If you already have a strong landing page and want search visibility for it, a full article might be more than you need. A link insertion puts your link inside a post that's already published and indexed here, and you choose the anchor text and the destination URL.
Briefing a SaaS article that reads like advice
You can supply the article in finished form, or you can send a brief and my team writes it from scratch. Either way, cover these five things:
Want AI doing the heavy lifting in your marketing?
I build the systems that handle the boring 80 percent, so you get your week back. Done properly, with the human kept in.
- The problem in your buyer's words, starting from what they type into search.
- One workflow shown end to end, with screens, settings and steps.
- Where your product fits, and where it stops being the right tool.
- The page you want readers to reach next, and why it's the right next step for them.
- Any claims you want made, with the source you'd stand behind.
For illustration, here's how that might look for a CRM sold to small businesses. The problem: losing track of follow ups after a sales call. The workflow: a lead moving from first call to a booked follow up. The limit: it isn't built for large sales teams. The next step: the target URL of its small business plan page. The topic: CRMs.
Average length is around 1,200 to 2,000 words, longer if the topic warrants it. The piece carries an outbound link to the URL of your choice, and link marking is agreed per placement.
Guest posts are separate; my SaaS guest post guidelines explain what the editorial side looks for.
Getting a SaaS sponsored post started
Fill in the form at the bottom of my sponsored articles page with your product and the page you want readers to reach. Or email [email protected] with your website, your target URL and the topic. From there you agree the details, pay, I publish and send you the live link, and you receive the live URL plus a screenshot of the placement.
If your plans go wider than one article, such as a newsletter feature alongside a post, the formats are on my partner with me page. There's no fixed package. Budgets and goals vary. If your product isn't a natural fit for my readers, I'll tell you in the first reply.
Related: ai consultant for women business owners.
Frequently asked questions
Is a sponsored post a sensible move for a SaaS product?
Yes, when the host's readers buy software. On my site they include founders, marketers, consultants and SaaS buyers who try, evaluate and recommend tools.
Who writes a SaaS sponsored post?
Either side can. You can supply the article in finished form, or you can send a brief and my team writes it from scratch.
Is a sponsored post the same as a SaaS guest post?
No. Commercial and partnership enquiries are handled separately from editorial guest posts.
Which categories suit a software article?
SaaS tools, HubSpot, CRMs, AI tools, marketing tools, email marketing and automation are all topics the site covers.
