If you’re finding yourself in the midst of whether remote work culture is good for your company’s culture, then keep on reading. Today, in the light of studies and surveys, we’ll take a look at the 7 goods remote work brings to any organization’s culture. Be it diversity and inclusion, retention rate, satisfaction rate, talent acquisition, competitive advantages, high morale, and more. From an outside look, remote work brings it all. 

Let’s take an in-depth look.

1. Hire Great People from All Over the World 

Remote work culture allows you to onboard a diverse and inclusive workforce. You’ll have team members contributing to your growth from all over the world. Leo Ye, Co-founder, and CEO of CUBO, The World’s First Interactive Personal Online Office says “Diversity and inclusion are something now every company is focusing on — and they’re proving it by releasing D&I whitepapers every year. Regardless of color, race, ethnicity, country, or even city — you’ll have awesome people on board that fit exactly with your company’s culture.”

As a result, you’ll have an engaged and focused team dedicated to investing days and hours in meeting your company’s goals. 

Case in point: Meta — yes the tech giant that owns Facebook and WhatsApp — has already surpassed its diversity and inclusion goals of this year in July. All due to shifting its workplace to completely remote. 

2. Hire People who are Self-Motivated 

Dozens of studies have repeatedly shown that remote work increases the productivity of employees. One such study is from Prodoscore, which showed that during the midst of the COVID outbreak, work-from-home employees showed a 47% productivity increase. 

And that totally makes sense. 

Employees who work from home don’t need to worry about waking up early, getting ready, and then commuting. Fewer distractions lead to more focused work, says Steve Rose, Vice President at MoneyTransfers.  

Plus, the major trait of remote workers is that they’re self-motivated. They don’t need weekly or monthly ‘motivation’ meetings or babysitting. They’re usually more disciplined. 

How so? 

Here’s a real-life example: Imagine millions of freelancers who work on platforms like Freelancer, Upwork, Fiverr, and LinkedIn. About 90% of them started on their own, without any business schooling. They’re regularly completing their jobs with a 100% success rate — without any office sitting or weekly character-building meetings. 

3. Employees are Expecting Remote Work Culture 

It’s no secret that employees want work-life balance. That’s the reason why 61% of workers are choosing to work from home. Employees say working from home fosters better work-life balance — which is the key element of healthy company culture. While it’s also true that some employees want an office sitting for better productivity, their percentage is small — and for them, a ‘hybrid work culture’ exists. 

Employees now actually expect organizations to accept the new norms, and make the future of work totally remote. This is the reason why giant companies like Airbnb, GitLab, Zapier, Shopify, and more operate 100% remotely. 

According to Kristian Longden, Content Marketing Executive at James and James Fulfilment “COVID has disrupted workplace norms — first, workers were working from home because it was the need of the hour. But working from home led to interesting studies, resulting in a completely new future of work culture.”

When you deliver what new professionals are demanding, you’ll automatically build an engaged, proactive, diverse, and inclusive workforce. Meeting the new expectations of top-tier talent is the only way to build stronger teams. 

4. High Morale and Low Turnovers 

Working from home autonomously boosts the morale of employees. Imagine living life however you want, without letting your career come in the way. All you need is just a laptop and a working internet with high speeds bandwidth for a internet connection to work now. 

Tom Miller, Director of Marketing at Fitness Volt adds “Employees no longer need to make a switch just because the commute is longer and more expensive. Plus, remote work fosters a better work-life balance – where employees can be fully invested in work and their loved ones — simultaneously. All of this results in high morale and high retention rates, which are key metrics of any great culture.” 

5. Nobody Has to Relocate and Leave Families 

Relocation for employees is one of the daunting challenges. Imagine a business operating in the US, and planning to hire someone from Asia to meet its diversity and inclusion goals. Relocation costs not only in terms of money, but it’s also a huge life change. Employees often need to leave their families only to pursue their careers or do their jobs. Then the cost of living in developed countries adds up to the depressing factor. Oftentimes, even with the good salary and potential benefits offered, they still question whether it’s worth relocating; i.e leaving their loved ones behind. 

One such question was asked by a Reddit user. The person was offered a great package but was unsure whether it was worth relocating; leaving the parents and grandparents behind. 

Remote work culture puts an end to this. 

Derek Bruce, Operations Director at Skills Training Group says “You’ll automatically boost employee satisfaction rates just by offering them work-from-home opportunities if they live so far that it’s hard for them to relocate. That way, you don’t miss out on talented candidates, while saving yourself business costs at the same time.” 

6. Competitive Advantages

Adopting the new remote work culture simply gives you a competitive edge. Now, since it’s still in the early stages, companies that offer remote work options are seen as progressive by professionals.

More importantly, numbers support it. 

You’ll see better retention rates, better employee satisfaction rates, better productivity rates, better diversity and inclusion rates, … you name it. 

When everything is better with remote work culture, why not adopt it? 

Joe Troyer, CEO & Head of Growth at Digital Triggers and ReviewGrower elaborates “The best way to analyze whether remote work culture works out for you is by doing surveys within the team. Or, by taking surveys on your social media channels. Based on the results, you can make transformational changes to your company’s work culture for good. You’ll enjoy competitive advantages just by offering remote work options today, as compared to your competitors who still don’t.” 

7. Break the Norms and Become a Star Firm for Top-Tier Talent

Now professionals are demanding companies embrace remote work culture. They’re leaning towards firms that are providing remote work opportunities. Simply because remote work provides flexibility and ease of work. In this era, progressive companies are the ones that are embracing this culture. Take the example of Airbnb. 

The rise of entrepreneurship is making traditional 9-5 office sitting feels like a suppressing and broken old work culture. Whereas, remote work and non-traditional work hours are now seen as the freedom and ideal life. 

If you want to retain a top-quality talent pool, you’ll need to shift your workplace to remote work. At least start experimenting, if you’re still not ready to make big changes in your company’s culture. 

As of now, 16% of the companies worldwide are 100% remote, seeing a 27% increase in productivity. While 44% of them don’t even allow remote work positions. 

Upwork did the research and found out that by 2028, 73% of all departments will have remote workers. The future of work is remote or at least hybrid — and at this point, it seems a no-brainer. It’s better to embrace this culture early on and attract the most exciting workforce, hungry for remote work positions. 

Here’s food for thought: Many in-house employees will be ready to make an instant switch right now if you just offer them remote work opportunities. That easily explains how powerful remote work is for a satisfied, happy, and engaged workforce. 

Summary: The Goods of Remote Work Culture 

The world of work is shifting. While you can argue that not all departments are suitable for remote work or not all employees will feel like working from home, there’s definitely a huge outbreak of remote work experiments after COVID. Most of them have seen positive outcomes in terms of productivity, retention, diversity, and inclusion. This is the reason why they’re shifting to 100% fully remote. In an Owl Lab’s survey, 59% of candidates said that they will more likely accept offers of remote roles as compared to in-house. 

If you want to build an employee-focused company culture, and you still have not thought about providing remote work positions…re-think. 

Author Bio:

Lachlan de Crespigny is the co-founder of Revelo, a technology company offering the largest online platform for U.S. companies to hire remote software developers. Representing a talent pool of 100K Latin-America-based technology professionals, Revelo’s platform enables U.S. companies to source, hire and manage highly qualified, English-speaking, time-zone aligned, full-time remote tech talent. With services including managing payroll, candidate benefits, taxes, and local compliance, Revelo provides an end-to-end, turnkey solution for sourcing, hiring, and managing hard-to-find software developers quickly and easily. Revelo has helped hundreds of companies, from startups to Fortune 500s, build and scale their Engineering teams.
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