A question that most optimization specialists get is, “How does one optimize a website for multiple keywords?” Actually, this is a great question, because you do not simply want to rank high for a single keyword in Google.
Obviously, before you can begin optimizing for multiple keywords, you need to select these keywords. Based on which keywords you select, you also need to choose your method of optimizing. At times, it is advisable to optimize for one keyword per page; however, it is also possible for you to optimize a single page for multiple keywords.
Sandra Walker, expert SEO Consultant, at A+ digital, insists that normal Search Engine Optimization professionals will use keyword research to begin their projects, which is essentially them searching for targeted keywords that fit their market. Later on, they will attempt to get ranked for their target keyword. But did you know you can rank for multiple keywords as well?
The more effective method begins with using your target keyword to search for “related” keywords. These are the keywords which have the same concept that is technically a variation of the targeted keyword. So, how can you search for these “related” keywords? Well, it will start with understanding what your subject area is, then searching for related topics. This is just a tip of the iceberg; continue reading the article to find out elaborated details of how to optimize your website for multiple keywords.
How to optimize a website for multiple keywords
- One keyword per page to optimize your site
Navneet Kaushal, founder and SEO of PageTraffic, says that the first possible strategy is to use one keyword per page to optimize your site. This is a good option if you would like to be sure that your page is completely optimized for one keyword. It is true that if you would like to 100 percent optimize your page, the most convenient way to achieve this is to target only one keyword. So when you have to deal with keywords that are highly competitive, it is perhaps more effective compared to using multiple keywords for one page.
For instance, it is very difficult to offer multiple keywords the same amount of density on your page, and you have got a chance that you will not optimize for a certain keyword as much as you should, to rank higher. In this way, you will find yourself ranking on multiple keywords; however, you will not get in the top 10 as easily. This may be very ineffective, and you will not have as much traffic as you need.
So, when and why must you choose to optimize with one keyword per page?
- If you have plenty to write about this one keyword/subject that is also beneficial for your audience
- If your keywords are not the same as each other and not that simple to combine
- If you feel like it can be more effective to use one keyword for your content to improve rankings
- If the keyword you are dealing with is highly-competitive
- Multiple paired keywords per page optimization
Neil Patel, the co-founder of Crazy Egg, advises that when you are optimizing one page for a lot of keywords priority relates to importance within a page. If a word is essential enough to your whole site or company, it might be better optimized as a high priority keyword on its own webpage.
On the other hand, a medium priority phrase on a page with authority or many off-site links might be simpler to rank for compared to putting the same search query as a high priority keyword on a different page with lower authority.
If you are not sure, try out both choices with using different key phrases to find out how the reaction of the search engines will be. Some old school SEO professionals will tell you authority often outshines relevance.
To choose the medium priority keywords, you can create a list of short phrases and words using your vocabulary. Rate these by how likely somebody may search for each or order them by search volume. Since you will have phrases that are long and don’t show up in keyword tools, this will likely come down to a judgment call.
Take, for instance, you can move obvious long tail keywords into the low priority list. Then, go over the leftover phrases and words from top to bottom and ask whether or not you can draft a section on it. If you answer yes, you need to add the query to the medium priority list. Otherwise, you should allocate it a low priority.
In such a case, it will help to know keyword difficulty. Low and medium priority keywords should be simpler to rank for compared to the high priority keywords.
When do you need to choose to optimize for multiple keywords per page?
- If your keywords can strengthen each other as your content gets more relevant
- If target keywords are having lower competition rates
- If you have got many target keywords, which you can split up into small groups that are cohesive with each other
- Know your current content
As soon as you have ascertained your conversion goals, arranged your analytics, and carried out keyword research, you are all set to arrange your keyword data into meaningful topics.
For example, there are sets of terms on the same topic that you can group. You will not have to use all of the literal variants of the terms and its singular or plural variations; however, you have to know which sets of terms are related to your topic.
When you are running an e-commerce website, this possibly falls into top-level terms for the majority of common topics of the industry or niche that your website sells products in, brands, product categories, grouping choices for products, and finally at the product level itself, says Corey Morris, the Vice President of Marketing for Voltage. Many B2B websites adhere to a pattern also with top-level service or product categories, top-level business industry terms, and the services or products themselves.
With your keywords arranged into topics, you can take the vital next move of performing a content audit or mapping your keywords to existing pages of your content of mapping.
Problems with gaps when it comes to pages for the number of keyword terms and topics usually surface fast, permitting the planning of additional content.
As soon as you learn you have content gaps and have to generate more, that is when you can immediately search to see which sites own the top of the search engine results pages (SERPs) for those topics. Then get the inspiration (without duplicating them) for methods to fill the gaps using your own content and make decisions depending on priority.
- Google keyword tool? Keyword tool? Webtexttool?
There are many tools online that can help you to carry out keyword research and to optimize your site. Based on your optimization strategy, you will find different tools that you can use. For instance, if you would like to optimize your page for a single keyword, it is very easy to use Webtexttool to select your keyword and have your content optimized directly for this specific keyword. By doing this, you know without a doubt that your page is 100 percent optimized.
If you wish to use multiple keywords to optimize your page, this is something you can also do with Webtexttool, together with the Google keyword tool. Perform some great keyword research and gather your keywords in multiple small groups. This is when the Google keyword tool is helpful.
It is essential that you select keywords, which have the same mindset as you are considering for your content. After you have created a small list of related keywords, you may use them as input for Webtexttool. By doing this, you will be in a position to optimize your content 100 percent on your most essential keyword, and at the same time, you can optimize partly on the related ones.
You need to ensure that you make the right choice and you should not try to optimize your page on a lot of keywords. Four keywords are actually the maximum for one page, or else you will not be in a position to optimize at all.
- Measure the performance of the keywords
Obviously, once you optimize for many keywords, it is time to begin measuring its performance. The most effective tool you can utilize is the Moz Pro campaign. You need to incorporate the keywords into your campaign, and it is essential they are labelled properly. The labels you will use have to be related to keyword/topic that you used.
For instance, if your site revolves around the subject of healthy skin. One topic you can come up with and optimize for is skin clinics in your city, For example, you draft a good article regarding different skin clinics in your city; the labels for your keywords have to be something in the lines of “Skin clinics in the city” in your Moz Pro campaign.
As soon as the copy has been published, it is possible to report on the success of the numerous keywords by choosing the label “Skin clinics in the city in the city.” If it is successful, then you need to see a gain in rank, which would imply you are successful in ranking for multiple keywords.
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