In this digital age, we use the internet for everything, including marketing. However, how many offline marketing techniques have you never considered? Contrary to what you think, offline marketing techniques are neither outdated or ineffective.

In fact, with a little creativity and elbow grease, it can be just as effective, if not more so. Better yet, going offline for a while saves you tons of money. If you still don’t believe it, here are some tips on how to market offline.

Offline Marketing Techniques You’ve Probably Never Considered:

Branding

Never underestimate the power and effectiveness of physical branding. Remember, we are visual beings, and so much so that’s how our brains process 90% of the information reaching them.

Brochures, stickers, logos, hats, badges, t-shirts, custom beach flags – use them all to make a quick, memorable impression. Note “quick.” According to scientists, our digital lifestyles have left us with an eight-second attention span, so you have to make an impression fast if you want to get your message across.

Digital Signs

Digital signs capture your attention. But, they do so even more because they use changing images or video. So, put their greater physical presence to good use in your business premise, especially in your showrooms and lobbies. You use digital displays in local cafes and restaurants to extend your reach.

And just like online marketing, you’ll be able to tailor your message to your audience by using schedules and playlists. You’ll be able to change your message depending on which demographic may be visiting your establishment at different hours.

Experiential Marketing

Know in marketing circles as “guerrilla marketing,” this form of marketing shocks, inspires or delights your audience – both existing and potential. For example, a printing company recently created a physical replica of their website using a pop-up show. As you’d expect, this PR stunt created a social media buzz, reinvigorated the brand, and gained much-needed media coverage.

Guerrilla marketing is all about introducing your brand to the public in a direct and unusual ways. Think of flash mobs for instance. They’re one of the most popular types of guerrilla marketing and are very effective in making a lasting impression. Not only that, but they allow you to promote your brand virally in a way no other method can.

For some reason, guerrilla marketing is still somewhat overlooked by B2B companies. This is because they often can reach their audience the same way they do with the general public. But fairs and conventions are a great opportunity to send your small marketing army out there and make an impact. Something as simple as handing out swag bags with promo item and/or samples could be enough to bring a lot of visibility for your brand. Make sure that your team is well visible and engaging if you want to make a lasting impression.

Sponsorship Events

To interact with specific audiences, do the following: sponsor events, exhibit at fairs, host seminars, and hold networking sessions. Such events give you a chance to converse one-on-one with your audience, something that’s impossible to do online. Also, the feedback you gain is invaluable.

To make the event you’re sponsoring more intimate and memorable, host it in your office or business premise. This way, the audience comes to you, giving you a chance to leave a lasting good impression. You could also offer a special offer to people participating in the event, as long as they visit your website and leave their contact information, of course.

Billing Invoices

Let’s face it: No one loves receiving or opening a bill. This may be true, but sending bills is something you must do. However, as unlikely as it sounds, clients can anticipate and appreciate every billing invoice you send them. How is this possible?

Well, include a promotional code for a special offer in each. For instance, if you’re a feather flag printing firm, include in your invoices a discount on the next printed beach flags order. That way, they generate both revenue and customer loyalty.

Voice Mail

What, you shout? Yes, if you can give clients something to look forward to in an invoice, you can surely do the same for voicemail. You won’t always be there to pick the phone, and whether they like it or not, your clients will hear a voicemail message.

So, while they are at it, make it count. Throw in an offer to keep them listening – or should we say, to keep them from hanging up. Do so and, like with the bills, the results will surprise you.

Conclusion

Although it seems like online market is the only way to reach people, it isn’t. There’s still a place for offline marketing if you think outside the box. This includes using physical branding, digital signs, guerrilla marketing, sponsorship events, invoice billing, and voice mail.