We live in a digital world, where everyone has some aspect of their life lived through digital means. Whether it’s online shopping, connecting with friends, and working – whatever it may be. That often leads businesses to forget about the power of offline marketing methods when it comes to connecting with customers and growing their business.

A quick glance around a specialist printing service, such as Helloprint UK, will show you that there are a wide variety of options when it comes to custom printed marketing materials. Here we’ll discuss a few, and how they can best be used.

How to use offline marketing tools to optimise business growth:

Business cards: grat offline marketing tools for making connections

The humble business card is often forgotten when it comes to making an impression. However, despite the prevalence of technology, it’s still one of the best ways to do so. There are a number of different printing options when it comes to business cards, which allows you to indulge your creativity. Creating a business card that says everything about your brand at a glance. A business card is cheap, lightweight, and highly effective, so carry one with you everywhere. It gives potential clients the opportunity to contact you at a later moment and you never know where a meeting can lead to.

When creating your business card, it’s essential to choose a quality paper cardstock that reflects the professionalism and attention to detail of your brand. The right paper cardstock not only enhances the look and feel of your business card but also conveys a sense of durability and reliability to potential clients or partners, leaving a lasting impression. Investing in premium paper cardstock ensures that your business card stands out among competitors and leaves a positive impact on those who receive it.

Reach potential clients with printed material

Flyers and brochures are also a highly effective way to reach potential customers, and small businesses often ignore them. With so much marketing done through impersonal digital means, actually handing something physical to another human being can have a surprisingly profound effect. Try printing a batch of flyers to advertise your next sale or a brochure that showcases your range of products. It takes very little time and effort to get them printed, and the results may just surprise you.

Use the effectiveness of direct mail

A good old-fashioned mailshot is still one of the most effective things a business can do to communicate with customers. It’s a highly targetable process, by which you can target certain recipients with specific mail. For example, you could mail loyal clients a selection of money-off vouchers to thank them for their loyalty. Or you could target potential leads with an overview of your business and a brochure which attractively displays your products. Customers always appreciate the personal touch.

Why print still works

Offline marketing materials are a very wise investment for all businesses, particularly small businesses. The reason for this is that they offer a great deal of return for a very little upfront cost. Custom printing services can print completely unique materials and have them shipped directly to your door, for very little money. There are very few ways to reach a wider group of people in a shorter space of time. So, consider what custom printing has to offer your business growth today.