To create a Facebook business Page, go to facebook.com/pages/create, enter your Page name and a category, add a short bio and click Create Page. Then add a profile picture, a cover photo, your contact details and an action button. Pick the most specific category you can, because it shows under your business name.
A Facebook Page is still one of the first places people check when they hear about a small business. They want to see that you're real, what you do, when you're open and how to reach you. I've set up more of these than I can count, and the creation part is quick. The part that makes a difference is the setup you do in the first half hour afterwards, so this guide covers both.
The steps below follow Facebook's Help Centre article called Create a Facebook Page. Facebook says Classic Pages are moving to the newer Pages experience, and menus vary by app version, so a button on your screen may be worded slightly differently.
Before you build a Facebook business Page
- You need a personal Facebook account. Facebook's help pages say anyone with an account can create a Page, and your personal profile stays separate from the business.
- Decide on the Page name. Use the name your customers already know, not a string of keywords. Facebook publishes Page name guidelines and its Pages, Groups and Events Policies apply from day one.
- Have a square logo or headshot ready for the profile picture, and a wider image for the cover photo.
- Write a one or two sentence description of what you do and who it's for.
Still unsure whether a Page is the right tool or whether your personal profile in professional mode would do? I've compared the two in my guide on choosing between a Page and a personal profile for business.
Create the Facebook business Page step by step
On a computer
- Sign in to Facebook and go to facebook.com/pages/create.
- Enter your Page name.
- Choose a category. Start typing what you do and pick from the suggestions.
- Add a short bio if you'd like to. You can do this later.
- Click Create Page.
- Add a profile picture and a cover photo when prompted, or skip them for now.
- Click Done.
In the Facebook app
- Tap the menu (your profile picture or the three lines, depending on your phone).
- Tap Pages, then the option to create a new Page.
- Enter the Page name and category, and add a bio if you're ready.
- Follow the prompts for contact details, profile picture and cover photo.
- Tap Done to finish.
If the app wording doesn't match, use the computer route above. It's the path Facebook's own help article points to, and the Page appears in the app straight away once it's created.
Choosing your Facebook Page category
Facebook's business help pages say you can pick up to three categories and recommend choosing the most specific ones that fit. Their example is a sweet shop: bakery or dessert shop beats a vague label like local business. Your main category appears under your business name on the Page, so it's one of the first things a visitor reads. You can edit the category later, but it's worth getting right at the start.
Your Facebook business Page setup checklist
This is the list I run through with every new Page. None of it's compulsory, but a Page with gaps looks abandoned, and people notice.
| Setup item | Where to add it | Why it matters |
|---|---|---|
| Page name | Set when you create the Page | It's how people search for you |
| Category | Set at creation, editable later | Tells visitors what you do at a glance |
| Profile picture | Prompted after creation, or tap the picture | Shows next to every post and comment |
| Cover photo | Prompted after creation, or the cover area | The largest image on the Page |
| Bio | At creation or in Page details | A short line on who you help |
| Contact info | Page details or edit Page info | Email, phone, website and address if relevant |
| Hours | Page details | Saves people messaging to ask |
| Action button | The button under the cover photo | Sends visitors to the next step |
| Username | Page settings | Gives the Page a short, memorable web address |
Photos that make the Page feel lived in
Use your logo or a clear headshot for the profile picture, because it shows at a small size beside everything you post. For the cover, use something that shows what you do: your shop, your team, your product in use. Then share a few posts so the Page isn't empty when the first visitors arrive.
Contact information and opening hours
Fill in every contact field that applies to you. If you work from home, you don't need to show an address. If you have premises, add the address and opening hours so people can find you and know when you're there.
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The action button under your cover photo
Facebook lets you add a button to the Page, such as Send message, Call, Visit website or Book now. Pick the single action you most want a visitor to take. Menus vary by app version, but you'll usually find it by tapping the button area on your Page or looking in the Page's edit options.
After your Facebook Page is live
- Set a username so the Page has a clean address you can print on cards and add to your email signature.
- Invite people who already know you to follow the Page. Facebook's help pages include an option to invite followers.
- Connect your Instagram or WhatsApp if you use them, which the Create and manage a Facebook Page section covers.
- Add at least one trusted person as a second admin so you're never locked out. Here's how to give someone admin access to your Page.
- Note your Page ID, because tools and integrations often ask for it. You'll find it in the Page's about or transparency section.
If Facebook won't let you create the Page
- Check the name against Facebook's Page name guidelines. Generic words, odd capitalisation or symbols can block it.
- Make sure your personal account is in good standing and you're signed in to the right one.
- Update the app, or switch to a computer and use facebook.com/pages/create.
- If you already have an old Page for the same business, consider reclaiming that one instead of starting a duplicate. Facebook has a separate process for merging duplicate Pages.
Frequently asked questions
Do I need a personal Facebook account to create a business Page?
Yes. Facebook's help pages say you create and manage a Page from a personal account, but your personal details aren't shown on the Page.
How many categories can a Facebook Page have?
Facebook's business help pages say you can choose up to three, and recommend picking the most specific ones that fit.
Can I change my Page name later?
Yes. Facebook's Create and manage a Facebook Page section includes changing a Page's name, and the request may need approval.
Should I add my home address to my business Page?
Only if customers visit you there. If you work from home and don't see customers in person, leave the address off.
What's the difference between a Page and a profile in professional mode?
A Page is a separate presence for a business or brand. Professional mode adds creator tools to your personal profile. Pick the one that matches how you want to present the business.
