To share Facebook reels to Instagram automatically, add both accounts to the same Accounts Centre. Then, in the Facebook app, tap Menu, Settings and privacy, Settings, Accounts Centre, Sharing across profiles, your Facebook account, and switch on the toggle next to Your Facebook reels. It only works in the iPhone and Android apps.
Posting the same reel twice is a chore. Facebook can send your future reels to Instagram for you, or you can choose reel by reel. Which one suits you depends on who follows you where and how much control you want.
Automatic or one at a time: which suits you
| Choose this | If |
|---|---|
| Automatic sharing | Your Facebook and Instagram audiences want the same content, and you'd rather set it once |
| One reel at a time | Your Facebook friends and Instagram followers are different crowds, or only some reels fit Instagram |
| Neither | You want Instagram to stay a separate space with its own content |
Your Facebook friends may not match your Instagram followers, so a shared reel can reach a different set of people. That's the main thing to weigh up.
Switching on automatic sharing
First, make sure your Facebook and Instagram accounts are in the same Accounts Centre. Then, in the Facebook app for iPhone or Android:
- Tap Menu in the top left of Facebook.
- Tap Settings and privacy, then tap Settings.
- Tap Accounts Centre.
- Tap Sharing across profiles, then tap your Facebook account.
- Next to Your Facebook reels, tap the toggle.
- If it's your first time, tap Set up, then tap Share reels to Instagram.
This covers future reels only. It won't change reels you've already shared.
Sharing a single reel instead
When you're ready to post, tap Next, tap Instagram, switch on the toggle next to your Instagram account, tap Close, then tap Share now. You can only do this as you create the reel, so decide before you post.
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Rules worth knowing before you flip the switch
- It only works from the Facebook app for iPhone and Android.
- One Facebook account can share reels to only one Instagram account at a time. If you have several, pick the one under Sharing across profiles, then your Facebook account.
- Shared reels appear as reels on Instagram.
- On a public Instagram account, anyone can see the reel and use its original audio, and people can remix it if your Instagram Reels settings allow.
- On a private Instagram account, only your followers can see it, and others can't reuse its audio or remix it.
- You can set a reel's audience and remix settings on Facebook separately from your Instagram privacy and remix settings.
If your reels aren't getting much reach to begin with, it's worth reading why Facebook reels miss out on views before you start sending them to a second platform.
What to do if you're unsure
Start with one reel at a time for a couple of weeks. You'll see whether your Instagram followers respond to the same content your Facebook friends do. If they do, switch on automatic sharing and let it run. If they don't, keep choosing reel by reel. For other ways to get more eyes on your content, there's a guide to sharing a post on Facebook across Feed, Story, groups and Messenger.
Frequently asked questions
Can I share just one reel instead of all of them?
Yes. When you're ready to post, tap Next, tap Instagram, switch on the toggle next to your Instagram account, tap Close, then tap Share now. You can only share a reel when you create it.
