To link WhatsApp to Facebook, switch into your Facebook Page, open Settings and privacy, then Settings, click Linked accounts under Permissions, choose WhatsApp, enter your WhatsApp Business number and click Send WhatsApp code. As of Nov 2026, that Page connection is the one business link Facebook's Help describes, and disconnecting it pauses any ads that click to WhatsApp.
People search for this meaning several different things, and Facebook's Help Centre has a separate article for nearly each one. Here's how to tell which one you need, then the steps for the one that matters for a business.
Which kind of WhatsApp link do you mean?
| What you're trying to do | What Facebook's Help covers | Where it lives |
|---|---|---|
| Connect your business Page to WhatsApp | Linking a Page to a WhatsApp Business account, confirmed with a code sent to WhatsApp | Page Settings, Linked accounts, WhatsApp |
| Undo that connection | Removing WhatsApp from the Page; ads that click to WhatsApp are paused | Page Settings, Linked accounts, WhatsApp, Remove |
| Add a button to your Page | Adding an action button to the Page, which needs Facebook access | Your Page, Options, Add action button |
| Share your WhatsApp status to a Facebook story | A story-sharing feature that isn't available on computers | The phone apps, mobile browser and Facebook Lite |
| Show your WhatsApp number on Marketplace | Adding a WhatsApp number to your Marketplace profile, which isn't available in some locations | Marketplace |
Only the first two connect a Page to WhatsApp. The action button is a general Page feature, and the story and Marketplace options are personal features that depend on where and how you use Facebook: status sharing isn't offered on computers, and the Marketplace number isn't available everywhere.
Connect a Facebook Page to WhatsApp Business
You need a WhatsApp Business account first, which is simply WhatsApp's account type for businesses. Setting one up is a separate job, covered in setting up WhatsApp Business through Meta. Then, as of Nov 2026, on a computer:
- Log in to Facebook, then click your profile photo in the top right.
- Click See all profiles, then select the Page you want to switch into.
- Click your Page's profile picture in the top right.
- Click Settings and privacy, then Settings.
- In the left menu under Permissions, click Linked accounts.
- Click WhatsApp.
- Select your country code and enter your WhatsApp Business number.
- Click Send WhatsApp code.
- Follow the on-screen instructions to finish connecting.
The step people miss is the second one. This is a Page setting, so you switch into the Page before you go anywhere near Settings. If you open Settings from your personal profile, you're looking at your profile's settings, not the Page's.
Have the phone with your WhatsApp Business number to hand before you start, because Facebook sends the code to WhatsApp.
What changes once your Page and WhatsApp are linked
Facebook's Help says updates made on Facebook will appear on WhatsApp. The field it singles out is business contact info.
Here's the catch. Facebook says people with task access to a Page can make changes to the Page's business contact info. If you've given a freelancer, an agency or a junior team member task access, they can change contact details that, once you're linked, show on WhatsApp too. Before you connect, it's worth a quick look at who has access to your Page.
Facebook's Page articles also point people with task access towards other tools such as Meta Business Suite. If your team answers messages from more than one app, the Meta Business Suite inbox is where that work tends to land. And if you're curious how all this looks from the other side, here's what customers see on a WhatsApp Business account.
Unlinking WhatsApp from your Facebook Page
Disconnecting starts the same way: switch into the Page, open Settings and privacy, then Settings, and click Linked accounts under Permissions. Then:
- Click WhatsApp.
- Click Remove.
- Click Remove again to confirm.
Facebook says the Page will then no longer be connected to WhatsApp, and any ads clicking to WhatsApp will be paused. If you're running ads that open a WhatsApp chat, unlinking stops them, so don't do it halfway through a campaign you care about.
Action buttons, stories and Marketplace numbers
Facebook's action button article says you need Facebook access to the Page to add a button; with task access only, you'd manage the Page from other tools such as Meta Business Suite. The steps, as of Nov 2026:
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- Log in, click your profile photo, then See all profiles, and select the Page.
- Click your Page in the left menu.
- Click Options, then Add action button, or Edit action button if you already have one.
- Select a button, click Next and follow the instructions on screen.
- Click Save.
Sharing your WhatsApp status to a Facebook story is a personal feature. Facebook's Help says it isn't available on computers; it's offered through the iPhone app, the Android app, the mobile browser and Facebook Lite, with steps that vary by device. Adding a WhatsApp number to Marketplace has its own article too, and Facebook says that feature isn't available in some locations.
Should you link them? My verdict
If WhatsApp is where your customers already talk to you, linking the Page is worth the five minutes it takes.
I'd start with the Page connection, done from inside the Page, with your WhatsApp Business phone in reach for the code. I'd check who has task access first, because they can change business contact info that then appears on WhatsApp. I'd skip unlinking while any click-to-WhatsApp ads are live, and skip the story and Marketplace options unless they suit how you sell personally.
If customers message you on more than one app, connecting the channels comes first, before any automation on top of them makes sense.
This guide is part of my WhatsApp Help: 43 Guides to Transfers, Backups, Business and Privacy.
Frequently asked questions
Where do I link WhatsApp to my Facebook Page?
Switch into the Page, then go to Settings and privacy, Settings, and click Linked accounts under Permissions. Click WhatsApp, enter your WhatsApp Business number and click Send WhatsApp code.
Do I need a WhatsApp Business account?
Yes. Facebook's Help describes connecting a Page to a WhatsApp Business account and asks for your WhatsApp Business number.
What happens if I disconnect WhatsApp from my Page?
Facebook says the Page will no longer be connected to WhatsApp and any ads clicking to WhatsApp will be paused.
Can other Page managers change my WhatsApp details?
Facebook says people with task access to a Page can change its business contact info, and updates made on Facebook appear on WhatsApp.
Can I share my WhatsApp status to Facebook from a computer?
No. Facebook's Help says sharing a WhatsApp status to Facebook Stories isn't available on computers, only on some devices.
