Most businesses and brands find it worthwhile to use social media to increase revenue and attract new customers. Social media posts, particularly those with video have the ability to reach a wide audience and make your brand easily recognizable. With this in mind, you might be wondering if improving your SEO rankings even matters anymore. And how does social media influence SEO rankings? Use this guide to help you make the most of social media and your SEO rank.

Does Social Media Influence SEO Rankings?

According to Google, your social media posts don’t impact where your content appears on a search engine results page. However, there is a connection between the effects of what you post on your brand’s social media platforms and SEO results. To put it into the simplest terms – social media content that is created in an effective way increases brand exposure, which indirectly plays a role in SEO rankings. Keep reading to find out how to make it work for you. 

Creating Social Media that Positively Influences SEO

Using these tips can help you maximize the effectiveness of your social media content, both on the platform itself, as well as the trickle-down effect of increasing your SEO rankings. 

Backlinks and Content Visibility

Often, a business will use their social media content to enhance content that already exists on your website. You can do this to promote a blog article you’ve recently posted, report on a case study relevant to your brand or present a report. No matter what it is, you can link the content directly back to your website. When this is done effectively, Google sees that you have a strong reputation, which can help push you up in SEO rankings.

Social Sharing to Increase Credibility

Sharing other content boosts your credibility because it makes you appear more trustworthy and gives your followers a reason to come back to you over and over again. Video is especially useful for this purpose and gives you a reputation for being credible and authentic. At the same time, your videos, when seen elsewhere, will remind viewers of your brand. 

Increase Dwell Time

Dwell time refers to how long a viewer spends on a specific page. An engaged audience increases the amount of time spent on your social media platform or website. This factors into the algorithm that Google uses to determine SEO rankings.

Test It Out

Content creators like to use social media as a place to test run the language they use and the images they post. This allows them to see what boosts SEO rankings and what doesn’t, so they can create content accordingly in the future. 

Optimizing Keywords and Content

Building an audience of followers on social media is one of the best and easiest ways to communicate with your target followers. Examine direct messages and comments to get feedback about what they might want to see in the future. Then you can choose keywords to apply to your content that is relevant and will put you higher in SEO rankings going forward. 

Be Legitimate

Social media content will appear on a search engine results page, so make sure your business and brand appears legitimate when it is typed into a Google search bar. Without a social media presence, you won’t be very close to the top, so creating social media accounts pays off in a big way. If you don’t want to start from scratch, consider visiting https://fameswap.com/ to purchase an existing account. 

It’s important to be consistent with posting on your brand’s social media pages. This keeps your followers coming back for more and allows you to reach more potential customers. While your content may not directly impact your SEO rankings, it can help you get up to where you want to be. You will love the benefits of engaging with your community on social media, so get started today.