Chameleon shows four plans as of Nov 2026: Startup, Pro and Growth, each with a starting figure, and Enterprise, which is Custom. Every figure on the page is tied to monthly tracked users, so the number you see depends on how many people use your product.
Chameleon builds in-app product tours, tooltips, checklists and microsurveys for SaaS products. Before you look at any plan, it helps to know how the page counts you. It prices by MTUs, monthly tracked users: the people inside your product that Chameleon tracks in a month. That one word explains most of what follows, and it's easy to skim past.
Chameleon plans as shown, as of Nov 2026
| Plan | Price as shown | Billing basis | Main limit | Who it suits |
|---|---|---|---|---|
| Startup | Starts at $279 for 2,000 MTUs | Not stated on the card | 2,000 MTUs; 10 live experiences | 'For small teams just getting started' |
| Pro | from $750 /mo for 5k MTUs | Monthly billing cycle; credit card | 5k MTUs; max 20 live experiences; 10 seats | Entry tier with Copilot |
| Growth | from $1,250 /mo for 5k MTUs, billed annually | Annual; ACH | 5k MTUs; unlimited live experiences; 15 seats | Unlimited experiences with Customer Success |
| Enterprise | Custom | Annual; redlined MSA | Unlimited seats, unlimited localization | 'Tailored to your requirements' |
The small print behind the 'from' figure
The word to watch on the Pro and Growth cards is 'from'. Those figures are for 5k MTUs only. If more people use your product each month, you're no longer looking at the number on the card, and the page doesn't list the steps above it, so you'll need to ask.
The Startup card works differently again. It covers 2,000 MTUs and 10 live experiences, which is a smaller usage band than the 5k MTUs the next two cards are quoted at. So the three figures aren't measured on the same scale, and reading them side by side as a simple ladder can mislead you.
Then there's the cap on what you can run. A live experience is a tour, tooltip, checklist or survey that's switched on for users. Pro allows a maximum of 20, and only Growth removes the cap. Finally, SAML SSO and extra seats aren't part of any card's figure. They're priced separately, which the next sections cover.
What changes between the four tiers
- Startup: 10 Live Chameleon Experiences, customization and targeting, and email support.
- Pro: up to 20 live experiences, 10,000 free AI credits included, Copilot to build, analyze, and optimize, Themes and Custom CSS, A/B Testing and Goals, and the option to Localize into 5 languages.
- Growth: everything in Pro plus unlimited live experiences, the Ranger agent and Governance suite, AI Interactive Demos and HelpBar, Dedicated Customer Success and Onboarding, and localization in 10 languages.
- Enterprise: everything in Growth plus Roles & Permissions, unlimited localization, account-switching, and custom contracts and procurement cycles.
Put simply, the tiers separate on three things: how many live experiences you can run, how many languages and seats you get, and whether you have governance tools and a dedicated success team. Roles and permissions don't appear until Enterprise, which matters if several teams will publish experiences.
Extras that sit on top of a plan
The page lists three add-ons, each with its own figure as of Nov 2026:
- Extra seats: $300/mo for 5 on Pro, or $3k/yr for 5 on Growth.
- SAML 2.0 SSO: $400/mo on Pro, or $4k/yr on Growth and Enterprise.
- Additional 'Accounts' on Enterprise: $5k/yr per account.
If your security team needs single sign-on, or more people need to edit experiences than the plan's seats allow, add these to the card figure before you compare anything. They're easy to miss because they sit below the plans rather than on them.
Trial, billing cycle and contract
There's a 14-day free trial, no credit card, with 10k AI credits. No ongoing free plan is shown. Pro is a monthly billing cycle paid by card, while Growth and Enterprise are annual. Enterprise adds a redlined MSA, so its terms are negotiated rather than taken off the shelf.
If you're comparing Chameleon with other onboarding tools, our guide to digital adoption platforms covers the wider field, our list of tools similar to Userpilot looks at close neighbours, and our roundup of customer feedback tools helps if microsurveys are your main reason for looking.
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Advice on what the Chameleon page shows
The page shows four plans priced by MTUs, with the Pro and Growth figures quoted at 5k MTUs and the Startup figure at 2,000 MTUs. The tiers are separated by live experience limits (10, then 20, then unlimited), seats, languages and governance tools. Enterprise is Custom, and anything above the quoted MTU levels needs a conversation with the vendor.
Before you speak to them, count your monthly tracked users, the number of experiences you'd run at once and the people who'll need seats. With those three numbers you'll know which card applies to you and which add-ons you'd be adding to it.
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Frequently asked questions
How much is Chameleon as of Nov 2026?
The page shows, as of Nov 2026, Startup at Starts at $279 for 2,000 MTUs, Pro from $750 /mo for 5k MTUs, Growth from $1,250 /mo for 5k MTUs, billed annually, and Enterprise as Custom.
What is an MTU in Chameleon's pricing?
MTU means monthly tracked users, the people using your product that Chameleon tracks in a month. The Pro and Growth figures are quoted for 5k MTUs, and the Startup figure for 2,000 MTUs.
Does Chameleon have a free plan?
No ongoing free plan is shown. There's a 14-day free trial, no credit card, with 10k AI credits.
How many live experiences does each Chameleon plan allow?
Startup allows 10 live experiences, Pro a maximum of 20 and Growth unlimited live experiences. Enterprise includes everything in Growth.
Is SSO included in Chameleon's plans?
No. SAML 2.0 SSO is an add-on: $400/mo on Pro, or $4k/yr on Growth and Enterprise, as shown on the page.
