If you’ve ever tried to get a Twitter account off the ground you’ll know how much time and effort it takes. Tweeting, retweeting, responding and adding value are essential if your business is going to be successful on Twitter, but can take up hours of your day. It’s...
Even with all the amazing analytics tools available, many businesses and marketers struggle to measure their social media ROI (return on investment). Which metrics matter and which don’t? How do you know you’re on the right track? Essentially, how is your social media...
Visual content has rapidly taken over the Internet, whether it be blogs, social media, and any other kind of digital platform you can think of. And for businesses (of all sizes), entrepreneurs, and marketers, they are a must: on your blog and website, on social media,...
Are you using LinkedIn marketing to promote your business? As a B2B business, there’s no more attractive option than LinkedIn – not only is your audience there, but you’re actually encouraged to talk about your business and promote it on your LinkedIn Company Page. So...
Insights are at the nucleus of a successful marketing strategy; understanding your market, your audience, the sentiment behind your brand, is all essential to optimising your marketing and growth strategies. And the only way to get these insights is through social...
Video has always been leveraged by businesses one way or another; but now, video – and video marketing – has become a necessity for the modern business. In fact, every time I’m on my social media, it’s becoming clearer and clearer that video content is on its way to...
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