Instagram is not merely a photo-sharing application. It also holds the power to influence users in their purchase decisions. So it’s no surprise that businesses and influencers want to make the most of its popularity. If you can engage an audience on Instagram,...
Social media is a fast moving medium, with updates usually having very short life spans. Which means you need to create new content constantly. And what’s more? You need to create content that gets people to engage. Whether you’re a marketer or a...
If you’ve ever tried to get a Twitter account off the ground you’ll know how much time and effort it takes. Tweeting, retweeting, responding and adding value are essential if your business is going to be successful on Twitter, but can take up hours of your...
Even with all the amazing analytics tools available, many businesses and marketers struggle to measure their social media ROI (return on investment). Which metrics matter and which don’t? How do you know you’re on the right track? Essentially, how is your...
Visual content has rapidly taken over the Internet, whether it be blogs, social media, and any other kind of digital platform you can think of. And for businesses (of all sizes), entrepreneurs, and marketers, they are a must: on your blog and website, on social media,...
Are you using LinkedIn marketing to promote your business? As a B2B business, there’s no more attractive option than LinkedIn – not only is your audience there, but you’re actually encouraged to talk about your business and promote it on your...
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