Your big and successful brand doesn’t just happen; it is a result of strategic planning and careful, well thought out actions that are practised regularly over time. In order to build a strong brand that will stand the test of time, you will need to be consistent and extend that consistency to every part of your business. Building a brand is a process which can be summarized in 3 easy steps.
Here is how to build your brand.
How to Build Your Brand & Advertising Agencies You Should Check Out
1. Do Your Research
Before you do anything and prior to making any decision about your brand, you will need to understand the dynamics of the current market. What type of customers are you targeting? And who are your competitors?
Make sure that you carry out extensive research so that you can make a wise decision. Google the product category you want to venture into and see the competitors that show up. Check all social media accounts your target audience follow and find out what they are receptive to.
You can also talk to your friends who are in your target audience and ask them which brand they buy and why.
2. Pick Your Focus
Even as you build your brand you should always remember that your brand can not be everything to everyone, especially in the beginning. Focus on the most important things first such as the brand name, slogan and positioning statement. Be sure to settle on a business name that is hard to imitate or confuse with a competitor in the market.
3. Work with an Advertising Agency
The age-old question of whether your company should bring in an advertising agency is still relevant to date. Most companies in a bid to reduce the overall budget end up doing the work by themselves and the end result may not be as appealing as they would have wanted.
Working with a branding and advertising agency has many benefits which include; experience and skills that will help your brand position itself better to uncover numerous opportunities. Working with a branding agency will also help you move with speed in completing your branding project.
Compared to working with an internally formed team that already has a full plate of work, a branding agency will bring in more dedication and will prioritize the project and ensure the work is done.
While there are many advertising agencies to choose from, not all agencies were created equal. The key to creating a powerful brand is by working with the best advertising agencies in the world. Be sure to check out StrawberryFrog’s List of Top NYC Advertising Agencies. Here are 3 advertising agencies in NYC that you should definitely check out.
StrawberryFrog tops the list of the best advertising agencies in NYC today. Founded in 1999 by Scott Goodson in Amsterdam, this company became the first movement marketing agency that is dedicated to cultural movement marketing. Some of the famous brand StrawberryFrog has worked with include; Pampers, Heineken, and SunTrust bank.
2. Wieden + Kennedy
Wieden + Kennedy is probably the largest independently owned advertising agency worldwide today. Founded by David Kennedy and Dan Wieden in 1982, this company has achieved enviable recognition having worked with high-end clients such as Nike, Coke, Airbnb, and BMW.
Ogilvy is an award-winning advertising agency that was started by David Ogilvy in 1948. Currently, the company has a presence in 83 countries and their worldwide recognition can be attributed to their passion for making brands matter even in a complex and noisy world.