Best AI Copywriting Tools: 9 Options for Marketing Copy

A blank page is the slowest part of marketing, because it eats hours you don't have. AI copywriting tools are best at getting you past it, giving you a first draft you can make sound like you.

One thing surprised me while reading their sites this week: many former copywriting apps now describe themselves as agent platforms, search tools or go-to-market systems. The nine below still help with copy, listed alphabetically and in no particular order. For prompts you can use anywhere, see my ChatGPT prompts for copywriting.

AI copywriting tools side by side

In the free plan column, Yes means the tool's own site names a free plan, a free account, a free allowance or an open source version. Trial only means a time-limited trial. Not stated means the pages I read named neither, even where there's a button inviting you to start for free.

Tool	Type	Good for	Free plan
Anyword	AI content platform built around performance	Copy written around results	Not stated
ClosersCopy	AI copywriting robot	Sales copy and SEO blog posts	Not stated
Copy.ai	GTM AI platform with workflows and agents	Sales and marketing workflows, not just copy	Not stated
HubSpot	AI content generator inside a CRM suite	Copy created inside your CRM and marketing tools	Not stated
Jasper	AI agents for marketing	Teams putting AI agents to work on content	Trial only
neuroflash	Audience intelligence and AI content platform	Copy shaped by audience insight	Not stated
Simplified	AI writer, design and publishing platform	Writing, designing and publishing together	Not stated
Typli	AI writing tools platform	Many writing tools plus an iPhone app	Not stated
Writecream	AI SEO and GEO writer with ad copy tools	Ad copy templates and SEO articles	Yes

Nine AI copywriting tools to try

Anyword

Best for: Performance marketers who want AI-written marketing copy built around results, with business, enterprise and API options.

ClosersCopy

Best for: Solo sellers who want sales-focused marketing copy and SEO-optimised blog posts written by an AI copywriting assistant.

Copy.ai

Best for: Go-to-market teams that want AI workflows and copy agents for sales and marketing tasks, with brand voice controls.

HubSpot

Best for: Businesses already on HubSpot who want AI-generated marketing content created inside the platform they use every day.

Jasper

Best for: Marketing teams that want AI agents producing on-brand campaigns and content at scale, with demos for larger companies.

neuroflash

Best for: Brand marketers who want AI content informed by audience intelligence, so the copy reflects how their customers think.

Simplified

Best for: Small marketing teams that want to write copy, design visuals and publish content from the same AI workspace.

Typli

Best for: Freelance writers who want lots of AI writing tools, chat and documents in one place, now on iPhone as well.

Writecream

Best for: Small business owners who want ready-made Facebook and Google ad copy templates plus SEO articles, with a free plan to start.

What the ASA says about AI-written ads

Here's the rule every business using AI for ad copy should know. The ASA and CAP, which set and enforce the UK advertising codes, say the code is media-neutral: if an ad falls within their scope, the rules apply regardless of how the ad was created. They judge ads on how consumers will interpret them, not on the tool that wrote them.

So AI can draft the words, but every claim in your ad is still yours. If a tool writes that you're the fastest or the best, you'll need to be able to prove it, exactly as if you'd written it yourself.

Copy tools, content platforms and marketing agents

Some tools focus on short copy: ads, headlines, product descriptions and emails, often with ready-made templates. Others are content platforms that write longer articles and help with SEO. A third group has become marketing agent platforms that run whole workflows across sales and marketing.

A small business owner writing their own ads usually wants templates and speed. A marketing team producing content every day benefits from brand voice controls, approvals and workflows.

Questions to ask before you choose an AI copywriting tool

1. Can it learn and keep my brand voice?
2. Does it have templates for the copy I write most?
3. Can I give it facts about my product so it doesn't invent claims?
4. Does it work inside the tools I already use?
5. Can my team share and approve drafts?
6. Who owns the copy it produces?

Signs your AI copy needs a human edit

• It could be about any business. Add specifics only you have.
• It makes claims you can't prove. Cut or soften them.
• Every sentence is the same length. Vary the rhythm.
• It doesn't sound like you. Read it aloud and rewrite.

Do you make an AI copywriting tool? Tool makers can ask to be considered for a featured place on this list.

My plain advice on choosing an AI copywriting tool

Feed it before you ask it to write. Give the tool your best-performing ads, a few customer reviews in their own words and a short list of things you'd never say. You'll get drafts that sound far closer to you, and you'll spend less time rewriting robotic sentences.

Then edit every draft out loud. If it doesn't sound like something you'd say to a client over coffee, change it. My hook, body and call to action ad copy template is a simple structure to check AI drafts against.

Frequently asked questions

What is an AI copywriting tool?

An AI copywriting tool drafts marketing copy such as ads, headlines, emails, product descriptions and sales pages from a short brief or prompt.

Are there free AI copywriting tools?

Some tools name a free plan, and others offer trials. The free plan column above shows what each tool's own site says.

Do UK advertising rules apply to AI-written ads?

Yes. The ASA and CAP say their code is media-neutral, so the rules apply regardless of how an ad was created.

Can AI write in my brand voice?

Many tools can learn your brand voice from examples, though you'll still want to edit drafts so they sound natural.

Will AI copywriting replace copywriters?

It speeds up first drafts, but strategy, customer insight and judgement still come from people.

How do I stop AI inventing claims?

Give the tool your real product facts and proof points, and check every claim before you publish.