Wincher sells three plans, Basic, Standard and Professional, starting from 500, 1,000 and 5,000 tracked keywords, and its pricing page shows the monthly figure only on the live plan cards. The one fixed price it states is for extra local rank credits: 10 euros per 500 credits on every plan.
Wincher's three plans side by side
Here's the whole comparison first, because with Wincher the plan you need depends far more on the limits than on the name. Everything in this table comes from the feature grid on Wincher's own pricing page at wincher.com/pricing, as of Nov 2026.
| What you get | Basic | Standard (tagged Popular) | Professional |
|---|---|---|---|
| Tracked keywords | from 500 | from 1,000 | from 5,000 |
| Websites | up to 10 | unlimited | unlimited |
| Users | 1 user | multiple users | multiple users |
| Competitor tracking | 5 per website | 10 per website | 20 per website |
| Daily ranking updates | yes | yes | yes |
| On-demand ranking updates | no | yes | yes |
| White-labeled reports | no | yes | yes |
| Google Looker Studio | no | yes | yes |
| API access | no | yes | yes |
| Max related keywords per search | 50 | 200 | 500 |
| Keyword gap and share of voice | no | yes | yes |
| Custom start date, external users, project permissions | no | no | yes |
| Support | chat | chat plus onboarding call | chat, onboarding call and key account manager |
A few things sit on every plan and don't change as you move up: daily ranking updates, competitor suggestions, SERP features, keyword grouping, annotations, notifications, device and geo location tracking, Excel and CSV exports, on-demand, scheduled and customizable PDF reports, the Keyword Explorer with unlimited daily lookups, the On-Page SEO checker and the Google Search Console integration. So the core rank tracking is the same engine whichever tier you're on.
The monthly figure: where to find it
Wincher's pricing page has a Monthly and Yearly switch at the top and a per-month price slot on each plan card, but it doesn't print the plan prices in its page text, and I won't guess them here. So the only reliable number is the one you see on the live card once you've picked monthly or yearly billing.
What the page does say plainly is how big you can go. If you need more than 50,000 keywords, Wincher asks you to get in touch for a tailored quote rather than picking a plan off the shelf. That's the point where you stop comparing tiers and start talking to their team.
The keyword numbers themselves need a careful read. Each plan says 'from' 500, 1,000 or 5,000 keywords, which tells you the starting allowance, not the ceiling. The page doesn't spell out the exact options above those starting points on the plan cards, so if your keyword list sits well above the starting number, check the live card for the size you need before you commit.
Where Basic stops and Standard starts
This is the line most people should think hardest about, because it's where the useful extras switch on. Basic gives you one user and up to 10 websites, with 5 competitors tracked per site. That's fine for a freelancer watching their own site and a handful of client sites. But Basic has no on-demand ranking updates, no white-labeled reports, no Looker Studio connection and no API access.
Standard is the plan Wincher tags as Popular, and it's easy to see why. It lifts websites to unlimited, adds multiple users, doubles competitor tracking to 10 per website and turns on all four of those missing features. It also raises the related keywords you get per search from 50 to 200, and adds keyword gap and position history import. If you're sending reports to clients with your own branding on them, Basic simply can't do it.
If you're still weighing Wincher against other tools, my rundown of other rank trackers worth comparing is a good place to see how the limits stack up elsewhere.
What Professional adds for agencies
Wincher describes Professional as being for medium to large agencies focused on scaling. On top of everything in Standard, it lifts competitor tracking to 20 per website and related keywords to 500 per search. It's also the only tier with a custom start date, external users and project permissions, which matters when clients or freelancers need to see some projects but not others. And it's the only plan with a key account manager on the support side.
My take: Professional earns its place when you've got outside people logging in. If it's just your own team, the jump from Standard is mostly about the higher competitor and keyword research limits.
The one price Wincher does state: local rank credits
Here's the catch people miss. Every plan includes Wincher's local rank tracker, which tracks your positions on Google Maps with weekly ranking updates and unlimited locations. Each plan comes with 25 included credits, and extra credits cost 10 euros per 500 on all three plans. That add-on price is the only fixed figure on the whole pricing page, so if local results matter to you, budget for those credits separately from the plan itself.
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Local tracking runs weekly, not daily, so it's a different rhythm from the main rank tracker. If you want a broader picture of how rank tracking tools monitor keyword positions, that's worth reading before you pick a tier.
Trial, refund and cancelling
Wincher's FAQ answers the usual worries directly. You can try it free for 7 days. There's no public free plan, though Wincher points people to its free tools, such as its free SERP Volatility tool. On your first purchase there's a 7 day refund policy, which Wincher describes as no questions asked.
You can cancel anytime, and once cancelled you keep access until the end of your current billing cycle. You can also upgrade or downgrade whenever you like. That makes Basic a low-risk place to start: if you outgrow it, moving up to Standard is an adjustment to your subscription, not a fresh sign-up.
I've written a longer look at what Wincher does well as a keyword tracker if you want the feature side rather than the plan side.
Bottom line: pick on limits, not on the label. One site and no client reports, start on Basic. Client reporting, more than 10 sites or a team, go straight to Standard. External users or a need for a dedicated contact, Professional.
Quick answers
Does Wincher have a free trial?
Yes. Wincher says you can try it for free for 7 days.
Is there a free Wincher plan?
No public free plan is offered, but Wincher points people to its free tools instead.
Can I get a refund from Wincher?
Wincher offers a 7 day refund policy on your first purchase, no questions asked.
What happens when I cancel Wincher?
You can cancel anytime, and you keep access until the end of the current billing cycle.
