Cuelinks is an Indian affiliate network that lets bloggers, YouTubers and social media creators join 1000+ affiliate programmes from one account. It's free to join, takes a small portion of the commission you earn, and pays out to Indian bank accounts once you reach 500 rupees.
Applying to dozens of affiliate programmes one by one is slow, and many reject small creators. Networks like Cuelinks solve that by giving you one account, one dashboard and one payout across many brands. The trade-off is a slice of your commission. Here's how Cuelinks says it works.
How Cuelinks works
- Sign up free as a publisher.
- Choose brands to promote from its list of campaigns.
- Get your links, either by converting a product URL or with one of its tools.
- Share them on your site, YouTube descriptions, Instagram or Telegram.
- Earn when the action happens, then withdraw once you pass the minimum.
Cuelinks says you don't need a website; anyone with an audience can enroll. Its tools include a Chrome extension, a WordPress plugin, a Telegram bot and an app, which makes it easy to convert links in bulk.
The three ways a campaign pays
| Type | You earn when | Good for |
|---|---|---|
| CPS (Cost Per Sale) | Someone buys through your link | Shopping, fashion, electronics content |
| CPC (Cost Per Click) | Someone clicks your link | High-traffic posts with weaker buying intent |
| CPI (Cost Per Installation) | Someone installs an app | Creators who recommend apps, tech and finance |
Most creators start with CPS because it's familiar. CPI campaigns are worth a look if you already recommend apps, because the action is simpler than a purchase.
The cut, and why it matters
Cuelinks is honest about this on its own FAQ: it's free to sign up, but it takes a small portion of the commission earned to keep offering its tools free. It doesn't publish the exact share on that page, so check each campaign's payout in your dashboard.
Is the cut worth it? For a small creator, often yes. You'd struggle to get approved by many brands directly, and one account is easier to manage. As you grow, compare: if one brand brings most of your sales, joining its programme directly may pay more.
Getting paid
| Your bank account | Minimum payout |
|---|---|
| Indian bank account | 500 rupees |
| Bank account outside India | 20,000 rupees |
That second line is the catch for creators outside India, including those in Pakistan, Bangladesh or Nigeria who promote Indian brands to Indian audiences. The bar is forty times higher. Plan for it before you build a strategy around Cuelinks.
Cuelinks says earnings depend entirely on performance: some affiliates make a few hundred rupees a month and some make thousands. That's an honest range, and it tells you this is a performance channel, not a salary.
What to check before you promote a campaign
- The payout type: a CPS campaign pays nothing for clicks, however many you send.
- The brand's own rules on where links may appear; some restrict deal-site channels or paid ads.
- How long sales take to confirm, because returns can reverse commission.
- Whether the brand suits your audience. A good fit converts; a random high-commission brand rarely does.
Scale, as Cuelinks describes it
On its homepage Cuelinks lists 18K+ campaigns, 60K+ publishers, 12M+ annual transactions and more than 1000 advertisers. It's run by Parity Cube Private Limited in Mumbai. It also now offers an MCP server that connects AI assistants such as Claude and ChatGPT to your publisher account, so you can ask an assistant to find campaigns or convert links.
Cuelinks or a deal app?
Cuelinks is aimed at publishers: bloggers, YouTubers and channel owners who want a wide catalogue of affiliate programmes and tools like the WordPress plugin. Deal-sharing apps in India are simpler and built around sharing single deals with friends and family on WhatsApp. If you run a website or a content channel with steady traffic, a network like Cuelinks usually gives you more programmes and campaign types, including CPC and CPI. If you mainly share deals in group chats, a simpler app may be enough. Neither is better in general; it depends on where your audience reads your recommendations.
Tips if you're starting
- Pick five or six brands your audience already buys from, rather than linking everything.
- Use the browser extension or Telegram bot to convert links quickly.
- Disclose affiliate links clearly in captions and descriptions.
- Check each campaign's terms; payout rules differ by brand.
- Review your dashboard monthly and drop brands that don't convert.
My affiliate commission cheat sheet explains how to compare these models, and this guide to making money with affiliate marketing covers the basics.
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My verdict
Cuelinks is a practical way in for Indian creators who'd otherwise be stuck applying brand by brand. Accept the small cut as the price of access, aim for the 500 rupees minimum, and reassess once one brand dominates your sales. If you're outside India, look hard at that 20,000 rupees threshold first.
Affiliate programmes vary by retailer, and our Amazon Associates sign-up guide walks through how Amazon's works.
Frequently asked questions
Is Cuelinks free?
Yes, it's free to sign up. Cuelinks takes a small portion of the commission you earn to keep its tools free.
What is the minimum payout on Cuelinks?
500 rupees for Indian bank accounts and 20,000 rupees for bank accounts outside India.
Do I need a website for Cuelinks?
No. Cuelinks says anyone with an audience or online presence can enroll, including social media creators.
What do CPS, CPC and CPI mean on Cuelinks?
Cost Per Sale, Cost Per Click and Cost Per Installation: you earn on a purchase, a click or an app install, depending on the campaign.
How much can I earn on Cuelinks?
Cuelinks says it depends solely on performance, with some affiliates earning a few hundred rupees a month and others thousands.
Can I use Cuelinks with Telegram or WordPress?
Yes. Cuelinks lists a Telegram bot, a WordPress plugin, a Chrome extension and an app among its tools for converting and sharing links.
Who runs Cuelinks?
Parity Cube Private Limited, a company with offices in Mumbai, according to the Cuelinks website.
