Asset 20 8 2
Does AI recommend your business? Run the free check →

Join 15,000 business owners, marketers and entrepreneurs. The Sunday newsletter you'll be annoyed only arrives once a week.

Article

Best Affiliate Networks (2026): 11 Networks for Brands

The best affiliate networks connect brands with publishers, creators and websites that promote their products in return for commission on each sale or lead. Some are global networks for large retailers, while others focus on digital products, European markets or lead generation. Eleven options follow in no particular order.

Running your own affiliate programme from scratch means finding partners, tracking every sale and paying everyone on time. A network does a lot of that heavy lifting, and it brings publishers who are already looking for products to promote, which is the hardest part to build alone.

The eleven affiliate networks below are listed alphabetically and in no particular order, and every description comes from the network's own website, read this week. If you haven't launched yet, my step-by-step guide on how to create an affiliate programme walks through the groundwork.

Affiliate networks compared

I checked the free plan column on each tool's own website, as of Oct 2026. Yes means the site names a free plan, a free version, a free allowance or an open source version. Trial only means a time-limited trial. Not stated means the pages I read named neither, even where there's a button inviting you to start for free, so check the vendor's page before you sign up.

ToolTypeGood forFree plan
AdmitadGlobal partner marketing platformOnboarding and paying partners worldwideNot stated
AwinGlobal affiliate marketing platformUK and European retail brandsNot stated
CJAffiliate and partnership networkScaling a programme with big publishersNot stated
ClickBankAffiliate network for digital productsCourses, ebooks and digital offersNot stated
Commission FactoryAffiliate network for brands and agenciesRunning several client programmesNot stated
DaisyconPerformance marketing network, part of LinehubLead generation as well as salesNot stated
Digistore24Sales and affiliate commission platformSelling courses with automated commissionsNot stated
FlexOffersPerformance-based marketing networkReaching a wide pool of publishersNot stated
Rakuten AdvertisingGlobal affiliate networkLarge brands across many countriesNot stated
TradedoublerEuropean affiliate and partnership networkBrands targeting several European marketsNot stated
WebgainsAffiliate network for brands and publishersRetailers wanting a guided startNot stated

Eleven affiliate networks to consider

Admitad

Best for: Brands selling internationally that want help finding partners, handling onboarding and compliance, and paying them across borders.

Awin

Best for: Retailers and brands in the UK and Europe that want a large affiliate network with publishers already signed up and ready to promote.

CJ

Best for: Established brands that want to grow an affiliate programme at scale, with influencer partnerships available alongside it.

ClickBank

Best for: Creators selling digital products who want an ecommerce platform where affiliates can browse and promote their offers.

Commission Factory

Best for: Agencies and brands that want an affiliate platform with tools for managing several client programmes in one place.

Daisycon

Best for: Advertisers that want affiliate marketing plus lead generation through one performance network with publishers across many industries.

Digistore24

Best for: Course creators and digital sellers who want checkout and affiliate commissions handled automatically in one platform.

FlexOffers

Best for: Advertisers who want a performance-based network connecting them with a broad range of publishers and content sites.

Rakuten Advertising

Best for: Large brands running programmes across several countries that want a long-established global network with regional teams.

Tradedoubler

Best for: Marketers targeting the Nordics, DACH, France, Spain and other European markets through one long-running partnership network.

Webgains

Best for: Retailers who want a guided walkthrough of an affiliate platform before they commit to launching a programme.

Work with me

Want AI doing the heavy lifting in your marketing?

I build the systems that handle the boring 80 percent, so you get your week back. Done properly, with the human kept in.

Where to start for your situation

  • A UK or European retail brand: Awin or Webgains.
  • Several European markets at once: Tradedoubler or Daisycon.
  • Selling courses and digital products: ClickBank or Digistore24.
  • A large brand across many countries: Rakuten Advertising or CJ.
  • Agencies running client programmes: Commission Factory.
  • Paying partners in many countries: Admitad.
  • A broad pool of publishers: FlexOffers.

Your affiliates' posts are your adverts

The Advertising Standards Authority's advice on online affiliate marketing says affiliate marketing must be obviously identifiable as marketing, under rule 2.1 of the CAP Code. In other words, a regulator treats an affiliate's post about your product as your marketing, not an independent opinion.

So give partners clear guidance on labelling from day one, and check how each network helps you monitor what they publish. It protects your brand and your affiliates.

Affiliate networks versus in-house programmes

A network gives you access to publishers already signed up, plus tracking and payments handled for you. It's the quickest way to get a programme moving.

An in-house programme uses your own tracking software and recruits partners directly. It takes longer to grow, but you own every relationship. Many brands start on a network and add direct partners later.

Questions to ask an affiliate network before you join

  1. Which countries and sectors are its publishers strongest in?
  2. How does it track sales and leads?
  3. How and when do affiliates receive their commission?
  4. Can I approve or decline each partner?
  5. What help does it give with compliance and labelling?
  6. What does the contract say about leaving?

Signs you're ready for an affiliate network

  • Customers already recommend you. Reward them for it.
  • Your conversion rate is steady. Partners can send more traffic.
  • You can't recruit partners alone. Use a network's publishers.
  • Tracking sales by hand is a mess. Let the network do it.

Do you make an affiliate network or partnership platform? Tool makers can ask to be considered for a featured place on this list.

My plain advice on choosing an affiliate network

Choose the network your ideal partners already use. Look at the sites and creators you'd love to work with, find out which network they promote through, and start there, because a network full of the wrong publishers won't sell anything for you.

Then set your commission structure before you launch, so every partner knows exactly what they earn and when. My affiliate commission structure cheat sheet sets out the common models side by side.

Frequently asked questions

What is an affiliate network?

An affiliate network connects brands with publishers and creators who promote their products, and it handles tracking and commission payments between them.

What's the difference between an affiliate network and affiliate software?

A network brings its own publishers and handles payments. Affiliate software tracks a programme you run yourself, so you recruit every partner directly.

Is an affiliate network better than running my own programme?

A network is quicker to start because publishers are already there. Your own programme gives you more control but takes longer to grow.

Do affiliates have to label their posts as adverts?

Yes. In the UK, the ASA says affiliate marketing must be obviously identifiable as marketing.

Can small businesses join an affiliate network?

Many networks work with smaller brands. Ask about minimum requirements and how much support they give new advertisers.

Can I use more than one affiliate network?

You can, but watch for the same sale being claimed twice and keep your tracking consistent across networks.

Published and maintained by the Lilach Bullock team, covering marketing, AI and business growth.
Your buyers are asking AI who to use. Does it say you?

See for free whether ChatGPT, Claude, Perplexity, Gemini and Google name you, and get the plan to become the answer.

Check my AI visibility →
Sundays only

Get the Sunday newsletter.

One email a week. AI experiments, marketing tactics, and the workflows Lilach is building right now in her own business.

Subscribe free

Let’s get your marketing running on AI.

Book a free 30-minute call

We figure out what you need, where AI fits in, and what working together would look like.

Book the call →

Or take the 30-second calculator

You’ll see the hours and the money quietly leaking out of your week, and the three workflows worth building first.

Take the calculator →

Or grab the free AI resource library

Prompt packs, templates, checklists, and swipe files. The exact tools I build for paying clients. Yours, free.

Get the library →
Keep reading

More from the blog.