- Affiliate networks compared
- Eleven affiliate networks to consider
- Where to start for your situation
- Your affiliates' posts are your adverts
- Affiliate networks versus in-house programmes
- Questions to ask an affiliate network before you join
- Signs you're ready for an affiliate network
- My plain advice on choosing an affiliate network
- Frequently asked questions
The best affiliate networks connect brands with publishers, creators and websites that promote their products in return for commission on each sale or lead. Some are global networks for large retailers, while others focus on digital products, European markets or lead generation. Eleven options follow in no particular order.
Running your own affiliate programme from scratch means finding partners, tracking every sale and paying everyone on time. A network does a lot of that heavy lifting, and it brings publishers who are already looking for products to promote, which is the hardest part to build alone.
The eleven affiliate networks below are listed alphabetically and in no particular order, and every description comes from the network's own website, read this week. If you haven't launched yet, my step-by-step guide on how to create an affiliate programme walks through the groundwork.
Affiliate networks compared
I checked the free plan column on each tool's own website, as of Oct 2026. Yes means the site names a free plan, a free version, a free allowance or an open source version. Trial only means a time-limited trial. Not stated means the pages I read named neither, even where there's a button inviting you to start for free, so check the vendor's page before you sign up.
| Tool | Type | Good for | Free plan |
|---|---|---|---|
| Admitad | Global partner marketing platform | Onboarding and paying partners worldwide | Not stated |
| Awin | Global affiliate marketing platform | UK and European retail brands | Not stated |
| CJ | Affiliate and partnership network | Scaling a programme with big publishers | Not stated |
| ClickBank | Affiliate network for digital products | Courses, ebooks and digital offers | Not stated |
| Commission Factory | Affiliate network for brands and agencies | Running several client programmes | Not stated |
| Daisycon | Performance marketing network, part of Linehub | Lead generation as well as sales | Not stated |
| Digistore24 | Sales and affiliate commission platform | Selling courses with automated commissions | Not stated |
| FlexOffers | Performance-based marketing network | Reaching a wide pool of publishers | Not stated |
| Rakuten Advertising | Global affiliate network | Large brands across many countries | Not stated |
| Tradedoubler | European affiliate and partnership network | Brands targeting several European markets | Not stated |
| Webgains | Affiliate network for brands and publishers | Retailers wanting a guided start | Not stated |
Eleven affiliate networks to consider
Admitad
Best for: Brands selling internationally that want help finding partners, handling onboarding and compliance, and paying them across borders.
Awin
Best for: Retailers and brands in the UK and Europe that want a large affiliate network with publishers already signed up and ready to promote.
CJ
Best for: Established brands that want to grow an affiliate programme at scale, with influencer partnerships available alongside it.
ClickBank
Best for: Creators selling digital products who want an ecommerce platform where affiliates can browse and promote their offers.
Commission Factory
Best for: Agencies and brands that want an affiliate platform with tools for managing several client programmes in one place.
Daisycon
Best for: Advertisers that want affiliate marketing plus lead generation through one performance network with publishers across many industries.
Digistore24
Best for: Course creators and digital sellers who want checkout and affiliate commissions handled automatically in one platform.
FlexOffers
Best for: Advertisers who want a performance-based network connecting them with a broad range of publishers and content sites.
Rakuten Advertising
Best for: Large brands running programmes across several countries that want a long-established global network with regional teams.
Tradedoubler
Best for: Marketers targeting the Nordics, DACH, France, Spain and other European markets through one long-running partnership network.
Webgains
Best for: Retailers who want a guided walkthrough of an affiliate platform before they commit to launching a programme.
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Where to start for your situation
- A UK or European retail brand: Awin or Webgains.
- Several European markets at once: Tradedoubler or Daisycon.
- Selling courses and digital products: ClickBank or Digistore24.
- A large brand across many countries: Rakuten Advertising or CJ.
- Agencies running client programmes: Commission Factory.
- Paying partners in many countries: Admitad.
- A broad pool of publishers: FlexOffers.
Your affiliates' posts are your adverts
The Advertising Standards Authority's advice on online affiliate marketing says affiliate marketing must be obviously identifiable as marketing, under rule 2.1 of the CAP Code. In other words, a regulator treats an affiliate's post about your product as your marketing, not an independent opinion.
So give partners clear guidance on labelling from day one, and check how each network helps you monitor what they publish. It protects your brand and your affiliates.
Affiliate networks versus in-house programmes
A network gives you access to publishers already signed up, plus tracking and payments handled for you. It's the quickest way to get a programme moving.
An in-house programme uses your own tracking software and recruits partners directly. It takes longer to grow, but you own every relationship. Many brands start on a network and add direct partners later.
Questions to ask an affiliate network before you join
- Which countries and sectors are its publishers strongest in?
- How does it track sales and leads?
- How and when do affiliates receive their commission?
- Can I approve or decline each partner?
- What help does it give with compliance and labelling?
- What does the contract say about leaving?
Signs you're ready for an affiliate network
- Customers already recommend you. Reward them for it.
- Your conversion rate is steady. Partners can send more traffic.
- You can't recruit partners alone. Use a network's publishers.
- Tracking sales by hand is a mess. Let the network do it.
Do you make an affiliate network or partnership platform? Tool makers can ask to be considered for a featured place on this list.
My plain advice on choosing an affiliate network
Choose the network your ideal partners already use. Look at the sites and creators you'd love to work with, find out which network they promote through, and start there, because a network full of the wrong publishers won't sell anything for you.
Then set your commission structure before you launch, so every partner knows exactly what they earn and when. My affiliate commission structure cheat sheet sets out the common models side by side.
Frequently asked questions
What is an affiliate network?
An affiliate network connects brands with publishers and creators who promote their products, and it handles tracking and commission payments between them.
What's the difference between an affiliate network and affiliate software?
A network brings its own publishers and handles payments. Affiliate software tracks a programme you run yourself, so you recruit every partner directly.
Is an affiliate network better than running my own programme?
A network is quicker to start because publishers are already there. Your own programme gives you more control but takes longer to grow.
Do affiliates have to label their posts as adverts?
Yes. In the UK, the ASA says affiliate marketing must be obviously identifiable as marketing.
Can small businesses join an affiliate network?
Many networks work with smaller brands. Ask about minimum requirements and how much support they give new advertisers.
Can I use more than one affiliate network?
You can, but watch for the same sale being claimed twice and keep your tracking consistent across networks.


