The SEO aspect of your online business, at least when done properly, is almost a business in and of itself on top of your normal operational activities. Most online businesses have heard of SEO and how valuable it can be for your goals, clients, sales, and business as a whole, but most have just dabbled in it a bit and not utilized SEO to its full potential.
Almost anyone can go edit their website page names and meta tags to try and catch a few more clicks with a slightly exaggerated title, but to implement advanced SEO strategies that go deeper is something more. SEO is more than just titles and tag names, because web-crawlers are indexing the content on your site as well. It’s not just about what’s on the surface, as it shouldn’t be. Here are three advanced strategies to help you generate more effective SEO content:
- Listen to Your Customers
SEO rankings and results as a whole can quit literally be summed up in calling it a game of SERPs (Search Engine Results Page). Getting your webpage to the first page of a search result is the ultimate goal – the trouble is, your website may never find itself on that first or even second page of the search engine page results if its content doesn’t align with what the searchers need. In order to provide quality content that gets clicks, you have to create content that’s relevant to who’s clicking.
Public opinion is a currency and a value-giver. Something is only worth its desirability, so your content needs to be desirable. There are plenty of resources from which to get this information you need that’ll aid you in curating this content.
Firstly, if you already have customers: ask them directly, look at your most popular site pages, best-selling products, their most common problems, and the most asked questions you get regarding your product or service. Your business has a calling-card, and there’s no reason not to capitalize on it in your content as well.
If you do not have any clients yet and you’re just starting out, use social media. Question and answer platforms are a great resource to see what’s being asked within your niche, and, if you happen to have the knowledge to answer then, write a blog post about it. Other forms of social media are good too, as well as using analytics platforms that will give you insight on the popularity of certain niches and keywords.
- Make Use of Landing Pages
Most websites you visit will just take the user straight to their home page, unless you’ve scrolled down far enough to find a high-ranking link to a specific post. This is a failure on the marketing teams’ part in some cases, with user-oriented landing pages being much more relevant to the person browsing your site than just the home page.
You can create SEO optimized landing pages to link with your PPC ad campaigns to create a really strong recipe for conversions here. If someone is browsing the web for “plumber rankings in Brownsville” or something, and you happen to be a plumber, then set up an ad campaign that links to a landing page the local prospective client can fill out with their name and number and any additional details about their needs. Boom, there’s a lead that’s much more affective and personal than just sending them to your home page.
- Ensure Your Site is Mobile Friendly
SEO isn’t actually just about words, content, and copywriting. Search engines also give authority to your site based on its navigability. This includes things such as load time, content load on the home page, and user friendliness.
Research shows that the majority of searches are done on mobile devices now – so, if your website is only optimized to be used on desktops, then you’re missing out on a significant percentage of potential leads. If you’ve ever tried to read, click, or make any use whatsoever of a desktop site on a mobile device before, you know how frustrating this is – and so do web-crawlers.
Users are likely to get fed-up and just find another site, and this shows in how well your site ranks when it’s indexed by the search engine. Making your site mobile friendly is rather simple for most that have been created using any recent content management system (CMS). For those who do their own coding, you’ll need to add that in.
These are just a few of the small adjustments you can make to your business’s SEO strategy to result in higher ranking results. Conduct your own research and SEO auditing beforehand to get an understanding of where to start, what to include, and where you want to finish as a goal.