How often do you make investments into new technology or tools for your company? If you’re a growing business the answer has to be a lot.

Often new technology is shiny and beautiful and sold in an outstanding package. But does your new tool live up to the hype? The answer for so many of us is often no. New tools might seem good for a little while, but if you’re not investing in the proper research into a product, then you may be doing yourself a disservice.

As tools degrade, fail, or become difficult to use they lose their worth. Not to mention, you lose the value of your investment.

That’s where review sites can save the day.

What Exactly is a Review Site?

Review sites are websites dedicated to product reviews. They often have a set of reviewers who have experience with the kind of software they are reviewing and the business it will generally serve. Sometimes review sites are specialized in one field, but aggregate review sites are gaining popularity as they source reviews from many different industries in one place.

The reviewers put software to test by performing different tasks and documenting their findings. Sometimes software and other business tools are rated on a scale and other times consumers just receive a personal review. Review sites are there to give an outsider’s perspective on a product so that the customer has all the information they need to make their choice.

So Why Review Sites?

Spending time on review sites, like DavaReview, gives you an in-depth perspective on what is or isn’t working about the software or other tool for your business. These reviews are honest as the reviewer will have tested a product thoroughly. These sites let you know how functional different parts of the tool actually are. Some sites even talk about how well different software integrate and interact with other tools and strategies.

And Why Does That Matter?

Well, how much money do you want to waste on tools that won’t perfectly suit you? Or even tools that can’t keep up with your growth? You’re already doing all you can to grow your business. Why let yourself and the tools you choose be your limiting factor?

Your business already has to be aware of what competitors are doing, marketing itself, and being its own entire operation. Don’t slow your own success with bad tools. One half-hour browsing review sites can potentially save you thousands of dollars caused by delays to orders when your business goes into downtime to revamp its software or tooling again. You want to grow and scale.

Of course, it is inevitable that you will upgrade your tools from time to time, but you want things that last as long as possible and serve you with as little stress as possible. You need to find software that suits your business rather than adapting your business to suit the constraints of the software otherwise you’ll be minimizing your own growth.

All in all, your business is your baby. You care about it, and you want to give it the best things you can. Find software that suits your drive, helps you grow, and maximizes your time. It can seem frustrating to dig around on the Internet and read reviews, but the time you spend doing that saves you so much more time down the road. Think of it as investing in your business, and your own growth too.