WordPress is a popular Content Management System (CMS) that has been around for almost 20 years now. WordPress has been the go-to CMS for small businesses for many years, but with the emergence of other CMS options, some small business owners are asking the question: is WordPress still the best choice? We believe that it is  – let’s go through some of the main reasons why WordPress is still the go-to CMS for small businesses along with insights from the team over at Myth Digital. 

1. Easy to use

One of the reasons why WordPress has been so successful is that it’s easy to use. You don’t need to have extensive technical skills to use the CMS, as it has a user-friendly, educative interface that allows even relative beginners to create content easily. With WordPress, you can update your website, add new pages, and create blog posts with just a few simple clicks.

2. Lots of plugins

WordPress offers an incredible variety of plugins that you, or an agency, can use to customise your website to perfectly suit your needs. There are thousands of themes available that can help you create a professional-looking website, with one for every aesthetic imaginable. You can also add specific functions to your website using plugins, and with over 55,000 options available, it means that you can add almost any feature, from contact forms to eCommerce functionality.

3. Search engine friendly

Another reason that WordPress is still so popular is how search engine friendly it is, making it relatively easy to optimise your website for search engines like Google. It has a clean code structure, that makes it easy for search engines to crawl your website, and there are also several SEO plugins available that can help you to further optimise your website to perform well in the rankings.

4. Large community and support

WordPress has an incredibly large community of developers, designers, and many of whom contribute to the development of the platform. This means that there are always new updates, plugins, and themes available, making it a service that never gets old. There are also multiple online resources available that can help beginners and experts alike learn how to use WordPress, from online video tutorials, to forums and support groups on social media.

5. Cost-effective

Finally, WordPress is often the most cost-effective website solution for small businesses. The platform itself is free, and there are thousands of free updates – you can also find affordable premium plugins, if at some point you find that you need more advanced features.

Alternatives

While there are other CMS options available, including Squarespace and Wix, WordPress is still the go-to CMS for the majority of businesses of all sizes. While some options can be hard to grow as your business expands, WordPress is highly flexible, meaning that it can grow with your business without unnecessarily limiting you.

It’s not hard to see why WordPress is still the go-to CMS for small businesses. It offers a wide range of features, is easy to use, and has a large community and support system. However, it’s important to keep your website secure, and you should be prepared to invest some time and effort into setting it up to get things just right.