Finding someone to create content for your website is not difficult. On the other hand, the knowledge necessary to choose a content writer who is an excellent fit for your company is a whole new ball game.

This article should alleviate some of the stress associated with finding out how to get started, navigate the process, and eventually employ the appropriate content writer for your business. But how do you find the right talent? For starters, look at how other businesses in your niche are operating and then you can use an online template like Homerun’s example of a content writer job description to better your chances of writing the job description people will love clicking on. 

Keep in mind that finding skilled workers is not the only concern. Another critical aspect of the process is finding the most suitable cultural fit regarding personality characteristics and skill match. Results are the most crucial thing to focus on.

You don’t want to employ a content writer to realize a few weeks down the road that they are a whole and completely poor fit in every conceivable manner. You will have lost a significant amount of time by that point. And in the process, maybe you’ve shed some of your sanity along the way.

Because of this, here is an extensive guide that explains how to find and employ a content writer for your company. 

1. What You Want From Your Content Writer

Before employing a content writer, you should determine your website’s content needs.

You first need to determine what it is that you want, specifically, from your writer. It may seem the easiest method to get started, but in reality, it is a solid foundation to build.

What material do you need, how much, and what do you require? If you’re just getting started, you may be able to get away with featuring weekly blog entries on your website for the time being. 

These might range from around 500 to 700 words. If you own a company specializing in human resources, one of your blog posts may be devoted to “How to Ensure Your Resume Is Compatible with ATS.”

If you have the financial resources, you may want to consider expanding your content writing team across your website and at least three social media platforms using a variety of textual, graphic, and video material. Scaling might be an option for you.

The following is a list of some examples of the many kinds of material that you could require:

• Finish writing all of the text for your website, including the About, Services, Home, and Content sections.
• Regular updates to your website in the form of blog entries are going to be made.
• Pages on social networking platforms like Facebook, Twitter, LinkedIn, and Instagram need content.
• Content for your website’s sales pages, as well as brochures and other marketing materials
• The first thing you need to do before employing your perfect content writer is to determine what output requirements you have.

2. Determine whether a Full-time, Part-time, or Freelance/Remote Writer Is Necessary for Your Business

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Recognizing the distinctions between content authors that work full-time, part-time, and independently. 

There are pros and cons associated with working as a full-time, remote, or freelance/part-time writer; nonetheless, COVID19 has unquestionably pushed a more relentless drive toward remote employment worldwide.

When everything is considered, full-time writers may be much more accessible to the team. Full-time employees have a more significant emotional investment in your company because of the longer time they spend working there and the more outstanding contractual commitment they make. At the very least, that is the consensus. 

The expenditures associated with full-time writers are significantly more significant, mainly considering benefits. The particular perks vary from nation to country and firm to company. Many firms are offering full-time remote employment, and this trend is expected to continue.

Freelance and remote writers who operate on a flexible schedule are often not eligible for benefits (please check the relevant regulations in various nations for more information); thus, this instantly results in a significant expense reduction. It is not a given that they won’t care as much about your company’s success as a full-time employee would. In the same way that you can’t always claim that a full-time writer is fully committed to the cause, you can’t always say that they are.

 It is a stereotype in the vast majority of instances. A good number of authors give every assignment that they work on their full and undivided attention. Despite this, many people who work as freelance writers have to juggle many jobs for different firms since the nature of their employment is transitory. When hiring someone, you should always check that they have enough time and can fulfill the deadlines.

A third choice is to explore working with a writer on a project-by-project basis, but if you are serious about expanding your company, it is advisable to look for a resource that can assist you over the long run. Consider if you will be providing your help with training and development; if so, it would again be in your best interest to recruit someone who will be a resource for the long term. Similarly, consider whether you will participate in the training and development of your help.

You can also work with content writing companies or content hubs where you can purchase material online. However, the quality of the content here needs to be evaluated and reviewed beforehand; in general, you won’t have the advantage of a dedicated resource.

3. Calculate the cost factor

Before you begin to calculate the amount of money you have available for content writing, it is in your best interest to understand the many factors that go into determining the salary of a content writer.

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The prices paid to authors may range widely based on various circumstances. However, the variances in these factors might substantially impact your financial plan.

After you have decided to employ a writer, you are obligated to offer that writer a detailed brief to ensure that they know the goals you have in mind about the material that will be created. The following is a brief description of some of them:

The person’s location and nationality: Native English speakers will charge far more than non-native speakers. Keep in mind that this is a divisive topic. That sentence bothers me as well. Non-native English speakers can write just as well as their native counterparts, proving that native English speakers are not necessarily the most significant content creators. Because the skill set is what it truly comes down to in the end, it is transferable.

Level of Language Competence: Because English is taught in schools across the globe, it is acceptable to argue that English does not belong to any one nation at this moment in time. Consequently, the writer can establish a price that they feel is acceptable based on an impartial appraisal of their talents and capabilities. Because the world is shrinking, it makes reasonable to open up cultural barriers and democratize political institutions.

Expertise: Those who have been in the industry for a long time tend to charge more for their services, while those who are just starting tend to charge less since they lack experience.

Some authors write for a specific market or material, such as B2B, B2C, SaaS, Health & Wellness, Human Resources, or White Paper and Case Study. 

You should expect to pay a more significant premium since the writers deeply understand their subject area and are up to date on industry trends. A broad writer need not be unable to develop content geared toward a specific niche if they want to do so. Because of their inexperience, people in this scenario should make up for it with excellent research skills.

For obvious reasons, writers who are well-known or thought to be in great demand may seek higher fees for their services.

In conclusion, here are a few major points to know when you are assigning writing projects to your newly hired content writer. 

• You may either provide the writer with a list of topics to cover under the title, or you can leave it up to them to come up with relevant content.
• Any particular information that you would like to be emphasized in the article about the goods or services that you provide
• If these topics have not already been discussed, the style, tone, and description of the intended audience; for example, is the style and tone formal and businesslike, or casual and personable?
• Who they are writing for, such as women who have just given birth, owners of small businesses, entrepreneurs, etc.
• In the beginning, mainly if this is your first time working together, you should prepare for the possibility that the content may not be ideal. Once you and your coworker(s) have established and understood each other’s communication and working style, it is normal to have two to three revisions, which eventually dwindle to maybe not requiring any changes for later work.
• The person writing the information does not possess any psychic powers. The writer has no way of knowing what you anticipate from them. They develop material based on a brief, but if one is not provided, they will create content based on what they believe is the best match for your company. Keep all lines of communication open.
• You should be prepared because not every content writer enjoys being micromanaged excessively. If you want to pick apart every detail or rewrite everything continually, there is a significant mismatch between the two. Let go of your need to control things. When offering criticism, do it with tact. Remember that they’re the ones writing the piece, not you. The writer may have several good reasons for why they chose a specific introduction or particular words and phrases to utilize. Communicate!

Your comprehensive guide on finding and employing a content writer for your company is complete; congratulations! Now you can go ahead and write the irresistible job description that will get you the talent you want and deserve.