You entered the quick-service restaurant (QSR) business with your sleeves rolled up and the passion to wow the world with your success. You’re committed to growing your restaurant’s profit, but strong will and determination alone aren’t going to make it happen. You need to invest in your restaurant’s growth with these five improvements that will increase your sales and customer base. With the recent new year and a new decade, it’s the perfect time to implement some changes and updates.
Refresh Your Menu with New Foods and Combos
Seasons change, and so should some of your menu options. Take the time to plan out the possibility of some seasonal variations. Adding some new options can breathe new life into your menu and create a buzz among customers.
Menu combos are also a great selling option. Bundled promotions have driven 35 percent of customer visits to some of the more popular QSR chains. Pairing foods with drinks and tasty side dishes can improve sales and profits. Combining menu items also increases sales of lower selling menu choices when paired with higher selling items.
Maximize the Benefits of Your POS
Without the capabilities of restaurant point of sale software, efficiency within your restaurant can be at risk. Today’s modern point of sale systems increase productivity, streamline operations, and provide ready access to necessary data.
You should look into making your workflow more efficient and grow business with the right restaurant point of sale software.
POS software is an automated solution for:
- Customer loyalty programs
- Customer loyalty information
- Sales reports
- Employee scheduling
- Customized menus
- Remote management
Be Active and Engaging on Social Media
Whether we like it or not, social media strongly influences customer reactions and opinions. Although you don’t need to have an account on every platform, it is essential to have and maintain an online presence. As a free and relatively easy form of advertising, social media is an important piece of growing your restaurant’s sales and customer base.
Use social media to:
- Announce special events or sales
- Post specials or new menu changes
- Post mouth-watering photos and videos of menu options to influence purchases
- Create a trending topic of your own with personalized hashtags
- Achieve customer promotion through customer sharing and positive reviews
Offer Online Ordering and Delivery
Convenience is king—and as schedules get busier, the ease of delivery is becoming more and more enticing to your customers. Opening your business to online ordering and delivery options can boost orders, increase revenue, and get home-based customers into your menu without complication. And, thanks to third-party delivery options like Uber Eats, GrubHub, and DoorDash, it’s easier than ever to offer this convenience.
Offer Incentives for Frequent Customers
Customer loyalty programs can be a big draw when looking to expand your customer base, and your POS can be a valuable tool in managing the program.
Plus, you can offer incentives on social media for sharing posts or posting a review of your restaurant.
Offering incentives, discounts, and rewards not only keeps loyal customers but engages new ones. Statistics show that loyalty programs can increase overall revenue by 5-10 percent, with loyalty members spending 5-20 percent more than non-members, on average.
Make Growth Happen
Continue to push your QSR’s offerings and business potential with smart changes for increased growth and earnings. By incorporating some or all of these five improvement strategies, you should see an uptick in sales and a stronger customer base in no time.