Digital marketing stands for the use of online media channels for marketing purposes.

This page will guide you through the definition of digital marketing and why it’s imperative to use digital marketing to grow your business. Plus, discover some very useful resources that can help you develop highly successful digital marketing strategies.

What is digital marketing?

There are many ways to define it, but the simplest explanation is the use of online media (internet, search engines, social media, etc.) and mobile devices to reach your target audience. This is the new era of marketing and advertising, quite different from traditional marketing.

What is the importance of digital marketing? The 5Ds

Digital marketing is an interactive type of marketing that focuses on a specific group of clients. It’s so important because it deals with the online presence of a company, such as mobile apps, websites and social media pages. It links them with online communication resources like online advertising, search engine marketing, e-mail marketing, social media marketing, etc. in order to reach their target audience and ultimately, boost their sales.

The 5Ds of digital marketing are:

• Digital devices
• Digital platforms app.
• Digital media
• Digital data
• Digital technology

Resources that can be used in digital marketing strategies

Does your company need a digital marketing strategy?

Reach out to us here if you need more information about digital marketing or want guidance with your project.

And make sure to check out these useful resources for your marketing campaigns:

• Are you in need of a digital advertising campaign specialist? Contact us if you need any help setting things out.
• Start planning your digital advertising strategy: check out this email marketing guide or see the video marketing guide here 
• Online marketing strategies: take a look at this online marketing guide for small businesses.