When somebody wants a lawyer, they tend not to reach for the telephone directory nowadays. Instead, they turn to one of the many search engines to ask for help. For this reason alone, it’s crucial you develop an online presence so that potential clients can find you. There are several things you can do to promote your business online, the first being the publishing of a website. Merely having a website is no longer enough, however. You need people to visit your site and then get in touch to find out more about your services with a view to hiring you. To make this happen, you need to promote your law firm online. If you’re wondering how to do it, here are some tips that will help.
Effective Ways to Promote Your Law Firm Online:
Digital Word of Mouth
Opinions of other people still matter, even in our digital world. When it comes to finding a law firm, people still rely very much on the word of people who have used the service. If you need a lawyer, the first people you’ll ask will be family and friends for a recommendation. If you don’t have anyone to ask, you’ll turn to Google, Yahoo, Bing or some other search engine. Encourage your existing customers to leave glowing reviews and feedback for anyone who might be looking online.
Good SEO is Worth the Investment
Search Engine Optimisation (SEO) is a way of getting your website ranked higher in search engine results. It is possible, of course, to do it all yourself, or there are companies that can do it all for you. For example, law marketing from Operation Technology includes a range of strategies, practices, and tactics that will attract more clients to your website.
Focus on Your Branding
Your branding tends to tie in with your mission statement and is a way of making you stand out from the competition. It’s possible to use images, content, and site design to show how your law firm is different and why that difference is essential for them as a client.
Content is Still King
The best way to engage with your current and potential clients is providing good content that is relevant, and they want to read. It is also an excellent way of getting people to come back to you again and again. Providing extra content gives your clients important information, but it’s also a way of drawing in more traffic and improving your ranking. There are many ways you can add content to your website. Consider a FAQs page, a blog, or pages that highlight a specialty service you provide.
Add Video to Build Trust
Research has shown that consumers can be influenced by video more than the written word. We like to see the people we’re looking to do business with, and it can really seal the deal when it comes to new clients. As well as publishing it on your website, include it on social media channels and you’ll find it much easier to build a rapport with potential customers.
These are just a few of the ways you can improve your online presence and bring clients to your door.