Midjourney Prompts: Copy and Paste Ideas for Business Images

I get asked for Midjourney ideas all the time, usually by people who've typed a long paragraph, waited, and got something odd back. Midjourney's own help pages point the other way: short, clear prompts that name the few details you care about tend to work better than a wall of instructions.

So that's how I've written this library. It's grouped by the job you're doing, from product shots for an online store to website banners and slide backgrounds. Copy a prompt, swap the [brackets] for your own details, and keep the parameter at the end, where Midjourney expects it. If you're after something more specific, the site has separate collections for logos, book covers and posters, so you won't find those repeated here.

Midjourney prompts for product photos and online store images

Clean, consistent product images make a small store look established. Describe the surface, the light and the mood, and let the product be the star.

Flat lay on a natural surface

Copy this prompt

Overhead flat lay of [your product] on pale oak wood, scattered [two or three related props], soft morning window light, calm neutral colours, crisp detail, editorial product photography --ar 4:3

Product on a coloured backdrop

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[Your product] standing alone on a plain sweep of [colour] paper, single soft shadow, bright studio lighting, minimal and modern, sharp focus on the label --ar 1:1

Lifestyle scene for a home item

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[Your product] in use on a sunlit kitchen counter, a steaming mug and folded linen nearby, warm cosy mood, shallow depth of field, natural lifestyle photography --ar 2:3

Handmade item close-up

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Macro close-up of handmade [item, for example a ceramic bowl], visible texture and glaze, soft side light, earthy tones, quiet artisan feel, background gently blurred

Seasonal gift arrangement

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[Your product] wrapped in brown kraft paper with twine and [seasonal sprig], resting on a knitted blanket, warm golden light, inviting winter atmosphere --ar 4:3

Midjourney prompts for social media posts and Stories

Social images need to read at a glance on a small screen. Leave clear space for your text and pick one strong idea per image.

Quote card background

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Soft abstract background of flowing [colour] and cream shapes, gentle grain, calm and uplifting mood, wide empty centre area for a short quote --ar 1:1

Vertical Story backdrop

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Vertical scene of a quiet [beach, forest or city street] at golden hour, dreamy soft focus, lots of open sky at the top for text, warm hopeful mood --ar 9:16

Behind-the-scenes desk shot

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Top-down view of a tidy creative desk with a notebook, [tools of your trade] and a plant, natural daylight, relaxed productive mood, muted pastel palette

Bold announcement graphic

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Playful 3D illustration of confetti and ribbon bursting from a [colour] gift box, bright saturated colours, clean studio background, joyful celebration energy --ar 1:1

Carousel cover image

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Minimal paper-cut illustration of [topic symbol, for example a lightbulb], layered card shapes in [two brand colours], soft shadows, friendly modern style --ar 4:3

Midjourney prompts for website banners and blog headers

Wide images work best at the top of a page. These ask for open space so your headline sits on top without fighting the picture.

Homepage hero for a service business

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Wide calm photograph of a bright modern workspace with large windows, plants and soft morning light, uncluttered right half for a headline, welcoming professional mood --ar 16:9

Blog header for a how-to article

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Clean flat illustration showing [topic, for example planning a week], simple icons and soft rounded shapes, two-colour palette of [colours], lots of white space --ar 16:9

About page atmosphere shot

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Atmospheric photograph of [your workplace type, for example a small studio] at dusk, warm lamps glowing, quiet and personal mood, no people, cinematic composition --ar 16:9

Abstract section divider

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Soft gradient scene of rolling [colour] hills made of light, smooth and minimal, subtle texture, serene mood, very wide panoramic composition --ar 16:9 --no text

Midjourney prompts for presentations, workbooks and slides

Decks and downloadable guides look sharper with a consistent set of visuals. Keep the style words the same across a set so the images feel related.

Slide background set

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Subtle geometric pattern of thin [colour] lines on an off-white background, airy and professional, plenty of empty space, matching style for a slide deck --ar 16:9

Concept illustration for a training slide

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Simple isometric illustration of [idea, for example a team building a bridge], soft pastel colours, friendly rounded characters with no faces, clean white background

Workbook cover texture

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Watercolour wash in [two colours] blending softly across textured paper, gentle bleeding edges, calm creative feel, vertical layout with clear space at the top --ar 2:3

Icon-style section images

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Set of three matching icons for [three topics], flat line style, rounded corners, single [colour] on white, consistent stroke weight, simple and readable

Midjourney prompts for patterns, textures and printables

Patterns are handy for packaging, stationery and printables. Ask for a flat, even design and say what you'll print it on.

Repeating botanical pattern

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Repeating tile pattern of [leaf or flower type] in [colour palette], flat vector style, even spacing, soft and elegant, suitable for wrapping paper

Stationery texture

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Delicate speckled paper texture in warm cream with faint [colour] flecks, soft natural fibres visible, even lighting, flat overhead view, calm and tactile

Printable wall art

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Minimal line drawing of [a simple scene, for example a mountain lake], single continuous line, black ink on warm white, lots of negative space, calm modern style --ar 2:3

Sticker sheet designs

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Sheet of cute die-cut stickers of [theme, for example houseplants], thick white borders, bold outlines, cheerful bright colours, flat illustration style, plain background

Packaging surface pattern

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Playful hand-drawn pattern of [small motifs related to your product], two-colour print look in [colours], slightly imperfect lines, friendly crafted feel

Midjourney prompts for characters, mascots and illustrated scenes

Original characters give a brand personality without needing photos of anyone. Describe a made-up character, never a real person or someone else's famous creation.

Friendly brand mascot

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Original cheerful mascot of a [animal] wearing a small [accessory], rounded shapes, soft 3D clay style, bright [brand colour] accents, plain light background, full body

Illustrated team scene

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Warm flat illustration of four diverse invented characters working together around a table with laptops and coffee, soft pastel colours, cosy office, faces simple and friendly

Cosy storytelling scene

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Painterly illustration of a small [type of business] on a rainy evening street, glowing windows, reflections on wet cobbles, inviting and nostalgic mood --ar 4:3

How to get better results from Midjourney prompts

These tips come straight from what Midjourney's documentation says. They've made the biggest difference for the people I've helped.

• Keep it short. Midjourney's Prompt Basics page says short and simple prompts typically generate the best images, and that long lists of instructions can confuse it.
• Name the details that matter to you: the subject, the medium (photo, watercolour, 3D), the setting, the lighting, the colour, the mood and the composition. Leave out anything you don't mind about, and you'll get more variety.
• Use exact numbers rather than plurals. Midjourney's own example is "three cats" instead of "cats", or a collective noun such as "flock of birds".
• Describe what you want, not what you don't. Writing "no cake" can still put a cake in the picture. To remove something, add the --no parameter at the end, such as --no text.
• Set the shape with --ar. Images are square (1:1) by default; 16:9 suits banners and 9:16 suits vertical Stories.
• Try the stylize setting if results feel too literal or too wild. Midjourney says the default is 100 and lower values follow your prompt more closely, while higher values give it more creative freedom.

Want to compare tools before you commit? My roundup of DALL-E style image generators for marketing looks at the other options, and if you'd rather turn your own photo into a little collectible model, try these Gemini 3D figurine prompts.

One last thing on safety. Midjourney's Community Guidelines ask for Safe For Work images and ban using pictures of real people in ways that could harm them. I'd go further for business use: describe invented characters, and only upload photos of yourself or people who've agreed to it.

This guide is part of my ChatGPT Prompts and Limits: 30 Guides to Fun Prompts, Photo Edits and Daily Caps. To write your own, try the free ChatGPT prompt generator.

Frequently asked questions

Where do I put parameters in a Midjourney prompt?

At the very end. Midjourney's help pages say parameters such as --ar for aspect ratio and --no for exclusions get added after the description.

How long should a Midjourney prompt be?

Short. Midjourney says short and simple prompts typically give the best images. Pick the handful of details you care about and drop the rest.

What does --ar do in Midjourney?

It changes the shape of the image. Midjourney images are square by default, so use --ar 16:9 for a wide banner or --ar 9:16 for a vertical Story.

Can I use photos of real people in Midjourney?

Only with care. Midjourney's guidelines ban using images of real people in ways that could harass or harm. For business images I'd stick to invented characters or photos of people who've given permission.

Why does Midjourney add things I told it to leave out?

Because it reads every word as something to include. Its help page gives the example of a party with no cake still showing a cake. Use the --no parameter at the end instead.