Asset 20 8 2
Does AI recommend your business? Run the free check →

Join 15,000 business owners, marketers and entrepreneurs. The Sunday newsletter you'll be annoyed only arrives once a week.

Article

How Do You Decide Whether To Make Your LinkedIn Profile More Private?

The short version: Make your LinkedIn profile more private only if a specific, nameable person or situation needs to be shut out, not because privacy sounds like a good general habit. For most people building a business or a career on LinkedIn, visibility is the whole point, and locking things down usually costs you more in missed opportunities than it saves you in awkward moments.

Why this question comes up now, not five years ago

Nobody asked me about LinkedIn privacy settings in 2019. They asked me how to get more profile views. Now, most weeks, someone on a call says some version of “can my boss see that I looked at this job posting” or “why did my ex-colleague comment on my post the second I published it.” LinkedIn has quietly become the place where career moves, redundancies, side hustles and job searches all play out in public, and people are noticing they never chose that.

So the real question isn’t “is LinkedIn watching me.” It’s “who, specifically, do I not want to see this, and does hiding it from them also hide it from the fifty people I need to see it.”

A quick story: the update nobody meant to send

I worked with a client, a finance manager in Leeds, who quietly interviewed for a new role over about six weeks. She never posted about it, never changed her headline, kept everything low key. Two days after she accepted the offer, she updated her job title on her profile so her new manager could tag her in the announcement post. Within the hour, her current boss messaged her asking if everything was okay, because LinkedIn had pushed a “changed jobs” notification straight to her entire network, including three people who still reported to her.

She hadn’t leaked anything. LinkedIn did it for her, automatically, the moment she saved the edit. I’ve written before about exactly why this happens and why LinkedIn shows your job update to your network the way it does, and it’s this exact scenario that made me dig into it. The fix wasn’t making her whole profile private. It was one toggle, switched off before she saved the change, that stops profile edits broadcasting to connections. Ten seconds, and the whole mess never happens.

That story is the whole argument in miniature: the privacy problem people describe is almost always specific and fixable, not general. Going fully private is the equivalent of moving house because one window doesn’t lock.

What “private” means on LinkedIn (there are five separate settings)

People say “make my profile private” as if it’s one switch. It isn’t. There are at least five settings doing different jobs, and confusing them is where most bad decisions get made:

  • Public profile visibility: controls whether Google and other search engines can index your profile at all. Turn this off and you stop showing up in search results outside LinkedIn, even for your own name.
  • Profile viewing options: controls whether people you visit can see your name, or just “LinkedIn Member.” Switching to private mode here also means you stop seeing who’s viewed your profile.
  • Share profile edits: the one that caught my client out. Controls whether changes you make (job title, new skills, education) get pushed to your network as an update.
  • Connections visibility: controls whether your 1st degree connections can see each other’s full connections list. Recruiters and competitors both use this to map who you know.
  • Who can send you invitations: controls whether anyone can connect, or only people who already have your email address.

Each of these has a completely different consequence. Turning off public profile visibility means a client Googling your name before a call finds nothing, and I have seen a deal cool off because of that gap between “sent proposal” and “next call.” Turning off profile edit sharing costs you almost nothing. Treat them separately, because bundling them into one “private mode” decision is how people accidentally torch their own visibility for a problem one setting would have solved.

The three questions I ask clients

Before anyone touches a privacy setting, I get them to answer three questions honestly:

  1. Who, specifically, am I trying to hide this from? Not “people in general.” A name, a company, a category like “my current employer.” If you can’t name them, you’re not solving a privacy problem, you’re managing a general discomfort with being seen, and privacy settings won’t fix that.
  2. What’s the actual cost if that person sees it? Losing a job you already have is a real cost. Feeling slightly exposed is not. Be honest about which one you’re dealing with.
  3. Does the thing I want, still work if only that one person can’t see it? Job hunting quietly while employed only needs your boss and immediate colleagues excluded, not the entire recruiter market. Most privacy problems have a narrow fix hiding inside a broad one.

If the answer to question one is a real name or company, adjust the specific setting that blocks them. If the answer is “everyone, I just feel exposed,” that’s worth sitting with before you act, because full privacy on LinkedIn has a real cost most people underestimate.

The uncomfortable bit: privacy and discoverability are the same setting wearing two faces

Here’s the part people don’t like hearing. The exact features that make you feel exposed, your name showing in search, your activity showing to your network, your connections list being visible, are also the mechanism that gets you found by clients, journalists, podcast hosts and recruiters. You cannot have full visibility to the people you want and full invisibility to everyone else, because LinkedIn doesn’t sort people that finely. It’s public or it’s not, mostly.

I’ve audited profiles where someone went private after a bad experience, an awkward comment from a former colleague, a message that felt intrusive, and their inbound enquiries dropped to close to nothing within a month. Not because their work got worse. Because the algorithm and the humans both need to be able to find you to send you anything at all. If you’re trying to attract more clients through your LinkedIn profile, going private is close to self-sabotage dressed up as caution.

Nobody selling “protect your privacy” advice wants to say that part out loud, because it sounds like they’re dismissing a real feeling. The feeling is real. The trade-off is also real, and pretending it doesn’t exist just means you find out the expensive way, three months later, wondering why enquiries dried up. If that’s already happening to you, it’s worth checking why LinkedIn profile views go down over time before assuming your privacy settings are the cause, because algorithm changes and stale content do the same damage without you touching a single setting.

When going more private makes sense

There are situations where it’s the right call, and I won’t pretend otherwise:

  • Active job search while employed. Turning off profile edit sharing and switching on private browsing mode for the duration of your search is close to zero cost and real protection. Anyone looking for remote work on LinkedIn as a solo operator should do this before applying to a single role, not after an awkward conversation with a manager.
  • You’ve had a genuine harassment or stalking situation. This isn’t a discomfort question, it’s a safety one. Full lockdown, including restricting who can message you and hiding your connections list, is correct here, full stop.
  • You’re between jobs and don’t want your current employer’s competitors mapping your network. Hiding your connections list specifically solves this without hiding anything else.
  • You work in a role where your employer explicitly restricts public commentary (some public sector, legal, and financial services roles do this by policy). Follow the policy, not your personal preference.

When it doesn’t, even though it feels like it should

  • You’re building a personal brand or a client base. Every layer of privacy you add is a layer between you and the person who was about to message you. This includes creators wondering if the visibility is even worth it financially, and the honest answer to whether LinkedIn content creators get paid for their posts is: rarely directly, but the visibility itself is the actual payoff, through leads and speaking invitations, so hiding your activity removes the one thing making the effort worthwhile.
  • You had one bad comment or one awkward message. Block that individual person. Don’t restructure your entire visibility because of one person’s bad behaviour.
  • You’re worried about “looking unprofessional” to a general audience you can’t name. This is a content problem, not a privacy problem. Fix what you’re posting, not who can see it.
  • You want to seem exclusive or hard to reach. On LinkedIn specifically, this reads as inactive, not exclusive. People assume a locked-down, sparse profile belongs to someone who isn’t using the platform, and they move on to the next name in their search results.

The five-minute audit before you decide anything

Do this before you change a single setting:

  1. Go to Settings and Privacy, then Visibility. Screenshot your current settings so you can undo the change if it backfires.
  2. Search your own name in an incognito browser window. See what a stranger sees right now, not what you assume they see.
  3. Write down the one person or situation you’re trying to solve for, in one sentence.
  4. Change only the setting that addresses that sentence. Not the adjacent ones. Not “while I’m in here.”
  5. Wait a week. Check whether profile views or messages changed. If they dropped noticeably and the specific problem is solved, you’re done. If they dropped and the problem isn’t fully solved either, you’ve over-corrected, and it’s worth reversing part of it.

That last step matters more than people think. Most bad privacy decisions on LinkedIn aren’t made maliciously, they’re made in a five minute panic after one uncomfortable moment, and never revisited once the discomfort has faded but the lost visibility hasn’t.

Frequently asked questions

Will making my LinkedIn profile private hurt my job search?

It depends which setting you mean. Turning off “share profile edits” and switching to private browsing mode protects a job search without hurting it, because recruiters searching by role and skill can still find you. Turning off public profile visibility entirely, so search engines and non-connections can’t find your profile at all, will hurt a job search, because it removes you from the pool recruiters browse outside LinkedIn’s own search.

Can my employer see if I’ve been looking at other companies’ job postings on LinkedIn?

Not directly, and not by default. Your employer cannot see your individual browsing activity on LinkedIn unless they have separate access to your account or device. What they can see is your public activity, comments, posts, and connection requests to people at other companies, plus that automatic “changed jobs” notification LinkedIn sends your network the moment you update your title, which is the actual leak point in most stories like this.

Does a private LinkedIn profile look suspicious to recruiters or clients?

A sparse, inactive-looking profile reads worse than a private one specifically, but the two often look identical from the outside. If your headline, photo and about section are still filled in and current, hiding your connections list or your activity feed doesn’t raise flags. A profile with no photo, no posts and a locked-down feel together does, because it looks abandoned rather than protected.

How do I hide my profile from one specific person without going fully private?

Use the block function on that individual’s profile rather than changing your general privacy settings. Blocking someone removes your visibility to each other completely, without affecting how anyone else sees your profile, your activity, or your connections. It’s the narrowest fix available and solves the “one person” problem that most privacy panics are about.

Further reading

Published and maintained by the Lilach Bullock team, covering marketing, AI and business growth.
Your buyers are asking AI who to use. Does it say you?

See for free whether ChatGPT, Claude, Perplexity, Gemini and Google name you, and get the plan to become the answer.

Check my AI visibility →
Sundays only

Get the Sunday newsletter.

One email a week. AI experiments, marketing tactics, and the workflows Lilach is building right now in her own business.

Subscribe free

Let’s get your marketing running on AI.

Book a free 30-minute call

We figure out what you need, where AI fits in, and what working together would look like.

Book the call →

Or take the 30-second calculator

You’ll see the hours and the money quietly leaking out of your week, and the three workflows worth building first.

Take the calculator →

Or grab the free AI resource library

Prompt packs, templates, checklists, and swipe files. The exact tools I build for paying clients. Yours, free.

Get the library →
Keep reading

More from the blog.