As of October 2026, Kit (formerly ConvertKit) is free for up to 10,000 subscribers. The Creator plan starts at $33 a month for 1,000 subscribers when you pay yearly ($390 a year), and Pro starts at $66 a month for 1,000 subscribers, with a limited time first-year offer bringing it to $50 a month.
Those are the prices on Kit's own pricing page at the 1,000 subscriber level it shows by default. Paid plans rise as your list grows, so check the slider for your own list size. Here's what each plan includes and the detail on the free plan that matters most.
Kit plans compared
| Plan | Price at 1,000 subscribers | Subscribers | Free trial |
|---|---|---|---|
| Free | $0 | Up to 10,000 | Not needed |
| Creator | $33 a month billed yearly ($390 a year) | Unlimited, priced by list size | 14 days, no card |
| Pro | $66 a month standard; $50 a month first year with the current offer ($593 billed first year) | Unlimited, priced by list size | 14 days, no card |
Kit says paying yearly saves 17%, and on Creator its page puts that at $78 a year. The Pro offer is marked as an extra 25% off the first year only, and Kit says the plan renews at the standard rate after that.
What the free plan includes, and what it doesn't
The free plan is generous on list size. Kit lets you manage up to 10,000 subscribers for nothing, and it only counts subscribers who are unique and active. You get unlimited landing pages and forms, unlimited email broadcasts, tagging and segmentation, and you can sell digital products and subscriptions.
What you don't get is automation. Kit's comparison table shows the visual automation builder and automated email sequences on Creator and Pro, not Free. So a welcome sequence means upgrading. The free plan's limit that matters, then, isn't the 10,000 subscribers; it's the missing automation. Broadcasts alone will carry a new list a long way, though, so don't upgrade until you've something to automate.
What Creator adds
- Unlimited visual automations and email sequences
- A/B testing for subject lines
- Polls to survey subscribers
- Removing Kit branding
- SMS marketing, RSS campaigns and apps and integrations
- Kit MCP, which Kit says connects Claude, ChatGPT, Gemini and others to your account
- 24/7 email and chat support
What Pro adds
- Subscriber Signals, engagement analytics and engagement scoring
- Unlimited users
- Deliverability reporting and an insights dashboard
- A/B testing of subject lines and content, up to five subject lines
- Collaborative editing and editing links in sent broadcasts
- Facebook custom audiences
- A newsletter referral system through a free SparkLoop plan, which Kit values at $99 a month
- A Growth Concierge team and 24/7 priority support
Selling through Kit: the transaction fee
Every plan, free included, can sell digital products, paid newsletters, recurring subscriptions and tip jars. Kit lists the fee as 3.5% + 30c per sale on all three plans, and says that's inclusive of card processing, with Kit itself taking 0.6% of the total. If you sell a $20 product, that's 70 cents plus 30 cents.
That's worth comparing with a dedicated store before you decide where to sell. This roundup of email tools for creators covers how other platforms handle selling.
How to choose the right Kit plan
- Start with your list size. Under 10,000 active subscribers and you can stay on Free for broadcasts.
- Decide whether you need automation now. A welcome sequence, a launch sequence or tagging rules that trigger emails all mean Creator.
- Count your team. Unlimited users is listed on Pro, so a team working in one account points there.
- Look at what you sell. The 3.5% + 30c fee is the same on every plan, so selling alone isn't a reason to upgrade.
- Pick yearly billing only once you're sure, since the 17% saving needs a year's commitment.
Two extras apply whichever plan you choose. Free Recommendations lets you grow through the network of other Kit creators, and Kit offers a free migration from another platform, with an in-house team rebuilding your forms, templates and automations. If you're moving from another tool, that free migration is worth asking for before you rebuild anything yourself.
Is Kit worth it?
If you're starting a list, the free plan's 10,000 subscriber allowance is a generous place to begin, and the 14-day trial on paid plans needs no credit card. If you're comparing options, these ConvertKit alternatives and Mailchimp vs ConvertKit are worth a look before you commit.
The verdict
Kit's free plan is excellent for building a list and broadcasting to it, and 10,000 subscribers is a long runway. The catch is that automations live on Creator, so the day you want a welcome sequence, budget for at least $33 a month on the yearly plan at 1,000 subscribers. I'd start free, write your broadcasts, and upgrade the week you're ready to build a sequence. Treat the Pro offer as a first-year discount only, because the standard rate comes back at renewal.
Frequently asked questions
Is Kit free?
Yes. As of October 2026, Kit's free plan covers up to 10,000 subscribers with unlimited landing pages, forms and broadcasts, but no automations.
Want AI doing the heavy lifting in your marketing?
I build the systems that handle the boring 80 percent, so you get your week back. Done properly, with the human kept in.
How much is Kit Creator?
At 1,000 subscribers, Creator is $33 a month billed yearly, or $390 a year. The price rises with list size.
How much is Kit Pro?
At 1,000 subscribers, Pro is $66 a month. A limited time offer takes 25% off the first year, to $50 a month, and it renews at the standard rate.
Does Kit's free plan include automations?
No. Kit's comparison table shows the visual automation builder and email sequences on the Creator and Pro plans only.
What fee does Kit charge on sales?
Kit lists 3.5% + 30c per sale on every plan, inclusive of card processing.
Is Kit the same as ConvertKit?
Yes. Kit is the new name for ConvertKit; its pricing page says formerly ConvertKit.
Does Kit have a free trial?
Creator and Pro both have a 14-day free trial, and Kit says no credit card is required.
Can I remove Kit branding on the free plan?
No. Removing Kit branding is listed as a Creator plan feature, so it needs Creator or Pro.
Will Kit move my list from another email platform?
Kit offers free migrations, with an in-house team that rebuilds your forms, templates and automations when you switch.
