The plastic surgery industry is highly competitive, not just because there are thousands of practices offering excellent services but also due to the rigorous marketing strategies these practices employ. 

Plastic surgery is a practice that requires a sales cycle. Plastic surgery patients are informed, value-conscious consumers and can probe their options for weeks, months, and even years before committing to a plastic surgery procedure or a plastic surgeon. In this article, we will share effective marketing strategies that will help your practice attract more customers and stay ahead of the competition. 

1. Create a user-friendly website

These days, people start their search for a plastic surgeon on the internet, and a website is no longer a digital outpost of your plastic surgery practice; it’s a digital storefront. You need a visually appealing, easy to navigate, mobile-friendly, and fast-loading website for your practice. Think of your website as the ultimate plastic surgery marketing platform. You can incorporate all kinds of media into your website to provide all the information prospective customers need to visit your practice. 

2. Optimize your website for SEO

Creating a responsive website is not enough. You need to make sure it ranks high in search engine results. Your goal should be to appear on the first page when people search for a plastic surgeon in your region. Use these SEO best practices to drive traffic to your website: 

• Publish quality and relevant content
• Break your content with header tags
• Link to other sites with related content
• Include unique and relevant meta description on every page
• Use the right keywords
• Optimize your images
• Improve your site loading speed
• Your content should be easy to read
  

3. Utilize reviews and testimonials

The ultimate marketing content is not what you say about your practice but rather what your customers say about your practice. You will want to gather reviews and testimonials on every possible platform, including your website. 

Reviews and testimonials can greatly impact your customer acquisition strategy. Positive reviews help to build reliability and credibility, while negative comments can sway your customers away from your practice. Consumers tend to trust other consumers more than they trust businesses. Testimonials work like referrals, and including them on your website can help to convince customers to trust your practice. 

4. Paid ads on search engines and social media

You can ramp up your marketing efforts with paid ads on social media and search engines. Paid ads appear on people’s social media feeds even if they are not your followers and above organic listings for specific keywords on search engines. Paid ads can help to put your practice in the spotlight and acquire more customers, especially if you specialize in a plastic surgery field that is brutally competitive. Apart from increasing traffic to your website, you can use paid ads to specifically target people who are looking for your services in your area. 

Endnote

While the demand for plastic surgery is at an all-time high, the battle for customers is fierce. Implementing the above strategies will help to increase your patient conversion rate.