- Following compared with being friends on Snapchat
- How to unfollow someone on Snapchat from their Story
- How to unfollow several accounts at once
- How to check who you're following
- How to cancel a Creator Subscription on Snapchat
- How to follow someone on Snapchat
- When to remove, block or mute instead
- What you lose when you cancel a Creator Subscription
- My verdict
- Frequently asked questions
To unfollow someone on Snapchat, press and hold on their Story and tap Added, which switches the follow off. To clear several at once, tap the three dots at the top right of the Stories screen, tap Manage Accounts I Follow, then tap Edit and remove the accounts you no longer want.
That works for public accounts you follow. If the person is a friend, unfollowing isn't the right tool, because friends on Snapchat are a two-way connection that you remove rather than unfollow.
Below you'll find each route, how to cancel a paid Creator Subscription, and how to follow someone again if you change your mind. Everything comes from Snapchat's Support pages, read in October 2026.
Following compared with being friends on Snapchat
Snapchat's help page puts it simply: a friend is a two-way relationship, and a follower is one-way. With a Public Profile, people can follow you, or you can follow them, without being friends.
| Connection | How it works | How you end it |
|---|---|---|
| Friend | Both of you added each other | Remove them as a friend |
| Following a public account | You follow, they don't have to follow back | Tap Added on their Story, or remove them in Manage Accounts I Follow |
| Creator Subscription | A paid subscription to a creator's extra content | Cancel it in Settings, Creator Subscriptions, Billing |
How to unfollow someone on Snapchat from their Story
- Go to the Stories screen.
- Find the account's Story.
- Press and hold on the Story.
- Tap Added. That stops you following the account.
You'll stop seeing their Stories pushed to you as a follower. Snapchat doesn't say it tells the account, and nothing in its help pages suggests a notification goes out.
How to unfollow several accounts at once
- On the Stories screen, tap the three dots at the top right.
- Tap Manage Accounts I Follow.
- Tap Edit in the top right corner.
- Remove the accounts you don't want to follow any more.
The same screen has a bell icon next to each account. If you like an account but not the alerts, tap the bell to turn its notifications off and keep following.
How to check who you're following
Snapchat shows your connections in tabs. Tap your Bitmoji or Story icon to open My Account, tap View All under Friends and Followers, then switch between the Friends, Following and Followers tabs. If you don't have a Public Profile yourself, you'll only see Friends and Following.
How to cancel a Creator Subscription on Snapchat
If you searched for how to unsubscribe on Snapchat, this is probably what you mean. A Creator Subscription is a paid subscription that gives you direct Snaps, subscriber-only Stories and priority replies from a creator.
- Open Settings in Snapchat.
- Tap Creator Subscriptions.
- Tap Billing.
- Tap the creator's subscription.
- Tap Cancel Subscription.
Snapchat says you keep the benefits until the end of your billing cycle, then the subscription expires. You can't cancel from your Profile, only from Settings, and the Billing option only shows if you've subscribed to a creator before.
Refunds don't go through Snapchat. Its help page says payments are processed by the app store you used, so you contact Apple for an iPhone or iPad subscription and Google for Android, and Snapchat Support can't process those refunds. If it's Snapchat+ you want to stop, that's a different subscription, and my guide to cancelling Snapchat+ covers it.
How to follow someone on Snapchat
Following is the same move in reverse. Snapchat's steps for a Story are:
- Press and hold on the account's Story.
- Tap Add to start following.
Snapchat says you'll then see the Story in the Discover section, and you may see more Stories like it. To find someone first, tap the magnifying glass at the top of the screen and type their name or username. My guide to finding someone on Snapchat covers the other routes, such as Snapcodes and contacts.
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One thing to know about Public Profiles. Snapchat's Add Friends page says that if you subscribe to a Public Profile, you're adding that person as a friend, and they can add you back. So subscribing isn't always as one-way as it sounds.
When to remove, block or mute instead
- If the person is a friend and you want them gone from your list, remove them as a friend rather than unfollowing.
- If they're bothering you, block them. My guide to blocking someone on Snapchat explains what they'll see.
- If you only want fewer alerts, use the bell in Manage Accounts I Follow and keep following.
What you lose when you cancel a Creator Subscription
Before you cancel, it helps to know what the subscription gave you. Snapchat's help page lists the benefits:
- Direct Snaps from the creator, which arrive in your Chat feed. An unopened subscription Snap stays available until you open it.
- Subscriber-only Stories, marked with a padlock icon and a blue Story ring, mixed in with the creator's public Story.
- Priority replies, so your replies to the creator's public Stories sit higher on their list while they're visible.
Snapchat also points out that creators can see if you replay or screenshot subscriber Snaps. Worth knowing whether you stay subscribed or not.
My verdict
Unfollowing on Snapchat is quick once you know where it lives: press and hold, tap Added, done. For a tidy-up, Manage Accounts I Follow is the better screen. Just don't mix it up with Creator Subscriptions. Unfollowing doesn't stop a paid subscription. Cancel that in Settings, or you'll keep paying until you do.
Frequently asked questions
How do I unfollow someone on Snapchat?
Press and hold on their Story and tap Added. To remove several accounts, tap the three dots on the Stories screen, tap Manage Accounts I Follow, then tap Edit.
How do I unsubscribe from someone on Snapchat?
Go to Settings, tap Creator Subscriptions, tap Billing, tap the creator's subscription and tap Cancel Subscription. You keep the benefits until your billing cycle ends.
What's the difference between following and friends on Snapchat?
Snapchat says a friend is a two-way relationship and a follower is one-way. You can follow a Public Profile without being friends.
How do I follow someone on Snapchat?
Press and hold on their Story and tap Add. To find them first, tap the magnifying glass and search their name or username.
Can I cancel a Creator Subscription from my Snapchat profile?
No. Snapchat says you can't cancel from your Profile. Go to Settings, tap Creator Subscriptions, tap Billing and cancel there.
