Understanding the success of an advertising campaign is one of the best ways to determine your future steps. If you see a huge number of sales, then continue what you are doing. If the results could be better, tweak the campaign and move on from there. Analytics is the simple act of understanding where you are at and how best to move forward. 

In the past this was very difficult to do, but now thanks to a host of tools you can better track the success of any campaign. Keep reading to find out more.

Ensure Your Analytics Options are Fully Operational 

You cannot track past information that wasn’t captured, so before you start your next campaign, it is essential you make sure that all of your analytics and tracking options are working and optimized. Google Analytics, for example, is one of the most effective and easiest tools to use, but you still need to activate it and add the code to each page in order for Google to track your site. This can often be done through a plugin, so you don’t need to add the code to the header of every page. 

Collect Analytics Under One Dashboard 

Social media campaigns automatically provide you with a wide range of analytic features, but they can still be difficult to understand and access until they are in one portal. There are many third-party apps that will allow you to analyze and compare results side by side and even manage your advertising campaigns better from one single portal. 

Just remember to never cross-post advertising campaigns, or even just regular, everyday posts. Ensure that every channel has its own vibe and that each post is optimized for the platform that it is on. 

Use Full-Service Options for Traditional Campaigns 

One of the oldest and easiest campaigns you can track is through your phone number. 1-800 numbers offer customers easy and free means to get in touch with your business, but more than that, they can help you understand how well your advertising campaign worked. 

In the past you’d have to do this manually. Today it can be done entirely online with a full service provider like Kall8.com, which logs call histories, provides call analytics, and keeps real time call information like the phone numbers of your customers for your future use. You want to be able to keep track and understand how well every type of campaign is doing, and using online portals is the best way to do it. 

Use Unique Codes to Track Offline Ad Success 

You can track the success of ads that show up on streets, public transport, or even in magazines and newspapers. All you need is a special link or discount code for each ad you buy. For public transport, you should have one specific code. For the magazine ad, have a different code. This way you can track the success of these advertisements online and determine the ROI from each ad stream. 

Today you can track and analyze your advertising campaign’s success regardless of where you display the ad. Simply use the right tools and metrics to track how well each campaign worked and use that information to build a better business tomorrow.