Want to get your podcast sponsored and make more $ from it?
[even if it’s new or has low downloads!] Check out my free course!

Follow Lilach

How to Create a Personal Brand

How to Create a Personal Brand

Branding has been important for hundreds of years. You could have the best product, service or skill set to offer, but youโ€™ll still need to find a way to sell it to be successful. Itโ€™s here where creating a personal brand can be so important. Either youโ€™re selling yourself as an individual, or your selling your business – or both. In whichever case, youโ€™ll need to find the right people to help you nail your message onto your brand convincingly and professionally, and thatโ€™s what this article aims to provide, giving tips on how to create your own personal brand.

How to Create a Personal Brand

Initial Considerations  

Before you embark upon your brand-creation journey, you should take the time to make a mind map that covers all of the bases you hope your brand can represent. Often, youโ€™ll find that itโ€™s more difficult than you first imagined to capture everything youโ€™re offering in as few words and symbols as possible. However, once you start connecting the dots and thinking about the most critical elements that youโ€™d like to represent, youโ€™ll be able to pitch your ideas to those with the abilities to help you refine and design your personal brand.

Straw men

You should also create some straw men to show to whoever youโ€™ll be asking to do the design work on your brand. These are simply sketches of ideas in a rough format, either by hand or on a simple piece of design software. Perhaps you have a vision of a globe connected with nodes to show your internationalism or a series of icons that you feel represent your brandโ€™s practices. Donโ€™t be afraid to take inspiration from other brands and images you can find on the internet. Anything to help express your vision pictorially will be of assistance to those who design your brand.

Outsourcing

 Itโ€™s one of the more expensive options, but if youโ€™re looking for complete professionalism and high-quality design, you shouldnโ€™t look further than a branding and marketing agency who’s highly experienced where selling products and services are concerned. Theyโ€™ll not only be able to construct your brand, but theyโ€™ll also provide a roadmap for you to follow as your brand develops. This flexibility will be invaluable for those who are starting a more extended project thatโ€™s in need of a brand. Make some calls or send some emails to see whether outsourcing is the route you should take to design your brand.

Workshops 

If youโ€™d prefer to go it alone, then youโ€™ll be able to find a healthy array of workshops hosted in business centers, conference halls and co-working spaces thatโ€™ll help you sharpen up your ideas and bring some creativity, imagination, and originality into your personal brand. An excellent example of this is The Brew: a co-working space that also runs workshops for the many individuals whoโ€™re working freelance or in start-up businesses. Here, youโ€™ll find knowledgeable teachers and people whose skills you might be able to harness to create a compelling personal brand.

 

Personal brands are incredibly important in business, and thatโ€™s why this article maps out in clear terms the steps you should take to create a truly inspirational brand.

Follow Lilach

In this post:


Listen to the podcast today!

About Lilach Bullock


Hi, Iโ€™m Lilach, a serial entrepreneur! Iโ€™ve spent the last 2 decades starting, building, running, and selling businesses in a range of niches. Iโ€™ve also used all that knowledge to help hundreds of business owners level up and scale their businesses beyond their beliefs and expectations.

Iโ€™ve written content for authority publications like Forbes, Huffington Post, Inc, Twitter, Social Media Examiner and 100โ€™s other publications and my proudest achievement, won a Global Women Champions Award for outstanding contributions and leadership in business.

My biggest passion is sharing knowledge and actionable information with other business owners. I created this website to share my favorite tools, resources, events, tips, and tricks with entrepreneurs, solopreneurs, small business owners, and startups. Digital marketing knowledge should be accessible to all, so browse through and feel free to get in touch if you canโ€™t find what youโ€™re looking for!

Podcasts:


Popular Articles:


Hope you enjoyed this blog post!

If you want our team to grow your business with digital marketing, book a call.