To sell on Facebook Marketplace, open Marketplace, choose Sell or Create new listing, pick Item for sale, add photos, a title, price and category, then tap Publish. Creating the listing costs nothing; Meta's selling fee applies only to shipped orders paid through its checkout, not to local pickup deals you arrange yourself.
Your listing is public. Facebook's own help page says it can be seen by anyone on Marketplace and in Feed, search and other places on or off Facebook, so write it as if a stranger who's never heard of you will read it, because that's exactly who will. Here's the full process, plus the rules that quietly get new sellers' listings rejected.
How to list an item in the Facebook app
- Tap Menu at the top left of Facebook, then tap Marketplace. If you can't see it, tap See more.
- Tap Sell at the top, then tap Create listing.
- Choose the type of listing you want to create, such as an item for sale.
- Tap Add photos to pick from your camera roll or take new ones. You can add a video instead with Add Video.
- Enter the title, price and description. To give something away, enter 0 as the price and it's marked as Free.
- Tap More listing options to choose a category and, if you like, extra places to list it, such as buy and sell groups or your profile.
- Tap Publish.
Facebook notes that it may pick the cover photo for you based on photo quality and listing accuracy, and that it may enhance your photos and videos. So put your clearest, most honest photo first and don't rely on the order you uploaded them.
How to list an item on a computer
- From your Feed, click Marketplace in the left menu.
- Click Create new listing, then Item for sale.
- Click Add photos or Add Video and upload from your computer.
- Fill in the item details. Enter 0 as the price to mark it Free.
- Click Next. If Next is greyed out, a required field is still empty.
- Click Publish.
Three ways to sell, and which to pick
Facebook's help centre lists more than one route. You can sell through Marketplace, through buy and sell groups, or on a Page, and you may be able to offer shipping depending on where you live.
| Route | Best for | What to know |
|---|---|---|
| Marketplace, local pickup | Furniture, bikes, anything bulky | Buyer collects; you agree payment between you |
| Marketplace with shipping | Small items to buyers further away | US only for Seller Protection, Meta prepaid labels, a fee per order |
| Buy and sell groups | Niche items with a keen local audience | Group rules apply on top of Facebook's |
| A shop on a Facebook Page | A business selling regularly | Set up through the Facebook Business Help Center |
If you're clearing out a house, start with local listings. If you've got a run of small, easy-to-post items, shipping widens your buyer pool. My guide to how Facebook Marketplace shipping works covers eligibility in more detail.
What selling on Marketplace costs
Creating a listing doesn't cost anything in Facebook's own steps. Meta's Seller Protection Policy sets out the fee for shipped orders: it charges individual sellers a tenth of each transaction, with a minimum fee of $0.80, as of October 2026. That fee is worked out on the whole transaction, including the item price, any shipping fee and applicable taxes, so it's a little more than a tenth of the price you typed in.
| Situation | What Meta's policy says (as of October 2026) |
|---|---|
| Local sale, buyer collects | No Facebook selling fee in the policy |
| Shipped order, individual seller | A tenth of the full transaction, minimum $0.80 |
| Highest price for a shipped item | $500, which is also the Seller Protection cap |
| Chargeback against you | Transaction amount plus a $20 chargeback fee, returned if you win |
| Shipping deadline | Item must reach the carrier within 7 calendar days or Meta may cancel |
Rules that get listings rejected
New sellers are often surprised by what's banned. Facebook's list of things that can't be sold on Marketplace includes:
- Counterfeits, knockoffs and replicas of branded goods, plus pirated copies of films, games, music or books.
- Services such as house cleaning, which belong in Jobs on Marketplace instead.
- Animals and animal products, including posts about pets for adoption, unless it's an approved adoption matching service.
- Medical and healthcare products, even simple ones like thermometers and first-aid kits.
- Recalled products. Facebook points sellers to the manufacturer's site or a body such as the US Consumer Product Safety Commission to check.
Facebook says it reviews listings when its systems detect a possible breach or when someone reports them. If yours is rejected, go to your profile, open Profile status, choose Marketplace under Extra features and click See what happened to request a review. Don't sit on it: the review option disappears once 180 days have passed since the rejection.
Tips that help items sell
- Use daylight photos from several angles, and show any wear. Buyers who arrive and find a hidden scratch walk away.
- Name the brand, model and size in the title, because that's what people type into the search bar.
- Answer messages quickly. Shipped orders have deadlines, and slow replies cost local sales too.
- Meet in a public, well-lit place. Facebook itself suggests a public area or even a police station, and telling someone where you're going.
- If you'll be away, turn on vacation mode for shipped listings. Facebook says your listings then won't appear in searches and buyers can't place orders or message you.
Once an item goes, mark it sold or remove it. My walkthrough on deleting a Facebook Marketplace listing shows where that sits on each device, and if a buyer messages you in shorthand, here's what ISO, OBO and Pending mean.
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My advice
Start local. You'll pay no fee, you'll learn how buyers message, and you'll find out fast which photos work. Only switch on shipping once you've got small items worth posting, and when you do, price with the shipped-order fee in mind, because Meta takes its cut from the full total, not just the item price. Read the banned list once before you list anything, and if a listing is rejected by mistake, request the review straight away rather than relisting the same thing.
Frequently asked questions
Is it free to sell on Facebook Marketplace?
Creating a listing costs nothing. Meta's Seller Protection Policy charges individual sellers a fee only on shipped orders: a tenth of each transaction, minimum $0.80, as of October 2026.
How do I post something on Facebook Marketplace?
In the app, tap Menu, then Marketplace, then Sell and Create listing. Add photos, a title, price and category, then tap Publish.
How do I list something for free on Facebook Marketplace?
Enter 0 as the price when you create the listing. Facebook's help page says that marks the item as Free.
Why was my Facebook Marketplace listing rejected?
Facebook rejects listings that break its Commerce Policies or Community Standards, such as counterfeits, animals, services or healthcare products. You can request a review from Profile status within 180 days.
Who sees my Facebook Marketplace listing?
Facebook says a Marketplace listing is public and can be seen by anyone on Marketplace and in Feed, search and other places on or off Facebook.
