- Why you link Amazon Prime to Twitch at all
- Linking your Amazon Prime account to Twitch, step by step
- Which Twitch and Amazon accounts to use when you link
- Using your Prime channel sub on Twitch once linked
- What Amazon says happens to your details when you link
- Unlinking Amazon Prime from Twitch
- If linking Amazon Prime to Twitch won't work
- Frequently asked questions
To link Amazon Prime to Twitch, open Twitch's Prime Member Perks page, select Connect, sign in to your Amazon account, then sign in to Twitch and select Confirm. Amazon says linking is needed for Twitch-specific Prime perks only; your other Prime benefits don't need it.
If you've got an Amazon Prime membership and you watch Twitch, there's a perk sitting there waiting for you, but it only switches on once the two accounts are joined up. I get asked about this by people who support creators and by small business owners who stream and want to understand what their Prime-using viewers can do for them.
The good news is that the connection is a short job. Below I'll cover the route Amazon's own help pages describe, how to use the perk once you're linked, how to undo it, and why a link sometimes refuses to stick.
Why you link Amazon Prime to Twitch at all
Amazon's help page explains that linking is required to use the Twitch-specific Prime perks, such as the monthly channel sub and the Prime chat badge. The other side of that is worth knowing too: Amazon says you don't need to link the accounts to use any of your other Prime benefits. So if you only want films, deliveries and the rest, you can skip this entirely.
Twitch's own Prime page uses the name Prime Gaming for the benefit. Branding changes over time, so if you see a slightly different name on the page you land on, you're in the right place.
Linking your Amazon Prime account to Twitch, step by step
For people who already have Prime, Amazon's help describes this route:
- Open Twitch's Prime Member Perks page (the page behind the Prime link on Twitch).
- Select Connect.
- Sign in to your Amazon account, using the one that holds your Prime membership.
- Sign in to your Twitch account and select Confirm.
Amazon's pages differ slightly on which page you start from, and button labels can change, so follow whichever Connect button your page shows. If you don't have Prime yet, Amazon says the same page can lead you into its 30 day trial, which you'd start before the accounts are joined. I won't go into trial terms here, because Amazon's own page is the place to check those.
Which Twitch and Amazon accounts to use when you link
This is where most mix-ups happen. People who run a business channel and a personal one often link the wrong Twitch login without noticing.
- Use the Amazon login that holds the active Prime membership, not an old one from a previous email address.
- Check which Twitch account is signed in on the page before you press Confirm.
- If you share a household Prime membership, sort out who is linking before you start, so the right person ends up with the perk on their channel history.
- Log out of the wrong Twitch account first if you're unsure which one is active.
Using your Prime channel sub on Twitch once linked
Once the accounts are connected, the monthly perk shows up on the sub screen of a channel. Twitch's Prime page describes the steps like this: on a participating channel, scroll to the bottom of the sub screen and tick Use Prime Sub, then click Subscribe with Prime.
Twitch also says every 30 days Prime members can subscribe to a new streamer or resubscribe to the same streamer's channel. That's the lever you control: put the sub where it'll mean something to you. If you follow a creator whose advice helps your own business, that's a nice place for it to land.
What Amazon says happens to your details when you link
People worry about privacy here, which is fair. Amazon's help page says Twitch may use profile information from your Amazon account, including your name, but doesn't publicly display Amazon account details. In other words, viewers in chat shouldn't see your Amazon information because you linked. If you want the exact wording, read the Amazon page itself before you press Confirm.
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Unlinking Amazon Prime from Twitch
Maybe you linked the wrong channel account, or you're handing the membership to someone else. Amazon's help says to go back to the Prime Member Perks page on Twitch and select Disconnect. Then repeat the linking steps above with the correct accounts.
| What you want | What Amazon and Twitch say |
|---|---|
| Use Twitch-specific Prime perks | Link your accounts first |
| Use other Prime benefits only | No linking needed |
| Change which accounts are joined | Select Disconnect on the Prime Member Perks page, then link again |
| Check what Twitch can see | Read Amazon's note on profile information before you confirm |
If linking Amazon Prime to Twitch won't work
When the Connect button loops or the perk doesn't appear, try these in order:
- Confirm the Amazon account you're signing in with really has an active Prime membership.
- Make sure you're signed in to the right Twitch account in the same browser.
- Sign out of both, close the tab, and start again from the Twitch Prime page.
- Try a different browser or a private window, in case a saved login is confusing the connection.
- Check Amazon's help pages for linking and Twitch's help centre for your exact message.
If you're building a channel of your own and wondering how viewers' perks fit into growing it, my guide to what Twitch asks of Partners is a good next read, and my comparison of Twitch alternatives helps if you're weighing up other places to build an audience.
Frequently asked questions
How do I link Amazon Prime to Twitch?
Open Twitch's Prime Member Perks page, select Connect, sign in to your Amazon account, then sign in to your Twitch account and select Confirm. Amazon's pages differ slightly on the starting page, so follow the Connect button you see.
Is linking compulsory for using Amazon Prime?
No. Amazon says you only need to link for Twitch-specific Prime perks, such as the monthly channel sub and the Prime chat badge. Other Prime benefits work without linking.
How do I use my Prime sub on Twitch?
Twitch's Prime page says to scroll to the bottom of the sub screen on a participating channel, tick Use Prime Sub and click Subscribe with Prime.
How do I unlink Amazon Prime from Twitch?
Go to the Prime Member Perks page on Twitch and select Disconnect, as Amazon's help describes. You can then link the right accounts again.
Will people see my Amazon details on Twitch?
Amazon's help says Twitch may use profile information from your Amazon account, including your name, but doesn't publicly display Amazon account details.
