How to increases your conversions in 10 simple steps

28 Jul How to Increase Your Conversions in 10 Simple Steps Infographic

Do you want to improve the conversion rate of your website? Getting lots of traffic is amazing, but if that traffic is not converting, than maybe there’s an issue with the website.

I’m excited to say I’ve partnered up with Visme in order to create this infographic on 10 easy ways to increase your conversions that you can apply now – and if you want to embed this on your site, the code is below:

How to Increase Your Conversions in 10 Simple Steps

Add this infographic to your website by copying and pasting the following embed code:

<p><strong>Please include attribution to with this graphic.</strong><br /><br /><a href=’’><img src=’’ alt=’How to increase your conversions in 10 simple steps’ width=’540px’ border=’0′ /></a></p>

This infographic was made  in partnership with Visme.

Play with your website

Try a/b testing (split testing) in various areas of your website to see what brings in more conversions, for example:

  • Different page layouts, colours used and even fonts


  • Try out different headlines – everyone will see your headline, and very few will read anything else on your website.


  • Change up the copy from your homepage/landing page


Calls to action



  • Change the CTA button – make it bigger, smaller, change the color


Opt-in Form


  • Cut down on unnecessary fields so that potential customers don’t get frustrated


  • Experiment with opt-in form’s location on your website


  • If you want more fields in your form, then make the unnecessary ones optional


The Product

What makes your product special?

  • Are you explaining the benefits of using your product well enough?


  • Why should people buy from you?


  • What makes your product better than the competition’s?
How to increase your conversions in 10 simple steps infographic via @lilachbullockClick To Tweet

Building the Sales Funnel


  • Make your visitors trust you by the time you ask them for their money


  • Offer up free advice, such as videos, checklists and other useful material


  • Give out short free trials if your product allows it.




  • Ask past customers to give you testimonials that you can then add to your website


  • It’s a great way to build trust with new leads


Email Marketing



  • Write great subject lines to ensure people will actually open the email


  • Send out useful free content from time to time to increase trust


The landing page


  • Make sure everything is clear and customers know what to do


  • Try making the page as minimalistic as possible so as to avoid distractions from the “Buy it” button.




  • How easy is it to pay for your product?


  • Do you offer more than one payment method?


Free Shipping

Free shipping can make a huge difference in conversion rates:


  • If it’s too expensive try giving out only to first-time customers


  • Hidden shipping costs can make many potential customers abandon their carts

As you can see, improving your conversion rate can be a result of simply making a few small changes on your website. What other ways do you know of increasing your conversion rates? And please share the infographic and embed it on your website with the code provided below.

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  • Philip Verghese Ariel
    Posted at 17:31h, 28 July Reply

    Hi Lilach,
    This really an interesting and informative post.
    Nice to see the new creation by you in partnership with Visme
    I tried to copy the HTML code but it’s not working, instead, a download will work

    Please include attribution to with this graphic.
    And just below this notification a tiny little box is showing

    Pl check the code and fix it. When i posted it is showing something like this:
    ~ Philip

    • Lilach Bullock
      Posted at 11:25h, 29 July Reply

      Hi Phillip, thanks so much for letting me know – much appreciated. The code should now be working. Thanks again 🙂

  • Lesley Nicolau
    Posted at 08:15h, 30 July Reply

    This is a great post, you nailed the infographic! Anyway, I thought my site might interest you, if you’re looking for similar interest articles or would like to reach out and we can maybe do a blog article for each other, let me know!

  • 10 best practice per aumentare le conversioni | CRM Web News
    Posted at 07:31h, 02 September Reply

    […] video e bonus – per ridurre la frequenza di rimbalzo e agire sul tasso di conversione. // Secondo l’infografica di Lilach Bullock possono essere 10 le regole da seguire per rendere efficace una strategia di customer engagement e […]

  • Sherman Smith
    Posted at 18:05h, 09 January Reply

    Hey Lilach,

    This was a nice simple article on how to increase conversions.

    Testing each area within your site and opt in forms will help you come up with a criteria for future posts within your niche

    This can be a bit tedious but well worth the time.

    Thanks for the share!

    • Lilach Bullock
      Posted at 09:59h, 11 January Reply

      Thanks Sherman. Yes indeed. Testing is so important when it comes to conversions. Small incremental changes make the most impact.

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