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Do you want to improve the conversion rate of your website? Getting lots of traffic is amazing, but if that traffic is not converting, than maybe there’s an issue with the website.

I’m excited to say I’ve partnered up with Visme in order to create this infographic on 10 easy ways to increase your conversions that you can apply now – and if you want to embed this on your site, the code is below:

How to Increase Your Conversions in 10 Simple Steps

Add this infographic to your website by copying and pasting the following embed code:

<p><strong>Please include attribution to www.lilachbullock.com with this graphic.</strong><br /><br /><a href=’https://www.lilachbullock.com/how-to-increase-conversions/’><img src=’https://www.lilachbullock.com/wp-content/uploads/2016/07/How-to-Increase-Your-Conversions-in-10-Simple-Steps.jpg’ alt=’How to increase your conversions in 10 simple steps’ width=’540px’ border=’0′ /></a></p>

This infographic was made  in partnership with Visme.

Play with your website

Try a/b testing (split testing) in various areas of your website to see what brings in more conversions, for example:

  • Different page layouts, colours used and even fonts


  • Try out different headlines – everyone will see your headline, and very few will read anything else on your website.


  • Change up the copy from your homepage/landing page


Calls to action



  • Change the CTA button – make it bigger, smaller, change the color


Opt-in Form


  • Cut down on unnecessary fields so that potential customers don’t get frustrated


  • Experiment with opt-in form’s location on your website


  • If you want more fields in your form, then make the unnecessary ones optional


The Product

What makes your product special?

  • Are you explaining the benefits of using your product well enough?


  • Why should people buy from you?


  • What makes your product better than the competition’s?
How to increase your conversions in 10 simple steps infographic via @lilachbullockClick To Tweet

Building the Sales Funnel


  • Make your visitors trust you by the time you ask them for their money


  • Offer up free advice, such as videos, checklists and other useful material


  • Give out short free trials if your product allows it.




  • Ask past customers to give you testimonials that you can then add to your website


  • It’s a great way to build trust with new leads


Email Marketing



  • Write great subject lines to ensure people will actually open the email


  • Send out useful free content from time to time to increase trust


The landing page


  • Make sure everything is clear and customers know what to do


  • Try making the page as minimalistic as possible so as to avoid distractions from the “Buy it” button.




  • How easy is it to pay for your product?


  • Do you offer more than one payment method?


Free Shipping

Free shipping can make a huge difference in conversion rates:


  • If it’s too expensive try giving out only to first-time customers


  • Hidden shipping costs can make many potential customers abandon their carts

As you can see, improving your conversion rate can be a result of simply making a few small changes on your website. What other ways do you know of increasing your conversion rates? And please share the infographic and embed it on your website with the code provided below.

[free templates
[free templates
checklists and swipe files]
checklists and swipe files]
[free templates
[free templates
checklists and swipe files]
checklists and swipe files]