Asset 20 8 2
Does AI recommend your business? Run the free check →

Join 15,000 business owners, marketers and entrepreneurs. The Sunday newsletter you'll be annoyed only arrives once a week.

Article

What Freelance Writing for Beginners Looks Like

The short version: freelance writing for beginners looks like unpaid trial pieces, £30 blog posts, a lot of chasing invoices, and roughly three to six months before it feels like a real income rather than a hobby with deadlines. It is slower and less glamorous than the “quit your job and write from Bali” posts suggest, but it does work if you treat it like a business from day one, not a creative outlet you occasionally get paid for.

The bit nobody puts in the pitch deck: your first month

I get emails every month from people who want to start writing for money. They have read the articles about six-figure freelancers and £1 a word rates, and they are picturing a laptop, a coffee, and a cheque landing by Friday. That is not what the first month looks like. The first month looks like this: you sign up to three or four job boards, you send out twenty pitches, you hear back from maybe two people, and one of those two wants a “sample” for free before they will even consider paying you.

I have coached writers through this exact stretch and the pattern is always the same. Week one is optimism. Week two is silence. Week three is the first “thanks but we’ve gone with someone else” email, sometimes for a job that paid £40 for 800 words. Week four is either you giving up quietly, or you sending your twenty-first pitch anyway because you have started to notice that the writers who are working are not better than you, they just kept going after the silence.

What the actual work looks like, day to day

Forget the beach. A realistic Tuesday for a beginner freelance writer looks like this:

  • 7am to 8am: check three job boards (ProBlogger, Contena, and a niche Facebook group), pitch two or three jobs
  • 8am to 11am: write a 1,200-word article for a client paying £70, which works out to less than £6 an hour once you count the research
  • 11am to 12pm: revise a piece for a client who wants “more energy” without explaining what that means
  • 12pm to 1pm: chase an invoice that is eleven days overdue
  • Afternoon: another pitch batch, one discovery call that goes nowhere, and an hour lost to formatting a Google Doc because the client’s style guide contradicts itself

That is not a bad day. That is a normal day for the first three to four months. If you have read my piece on what the freelance writer job ads won’t tell you, you will recognise the gap between “flexible, work from anywhere” and what lands in your inbox.

The numbers, honestly

Here is the part most guides skip because it is unflattering. According to freelance platform data and the writers I have mentored directly, a genuine beginner in the UK or US, in their first three months, typically earns between £150 and £600 a month, working part time around a job or childcare. That is not a typo and it is not meant to discourage you, it is meant to stop you from panicking when month one nets you £180 and you start wondering if you have made a mistake.

By month six, a writer who has stuck with it, taken on the low-paying jobs strategically, and built two or three repeat clients, is usually somewhere between £600 and £1,500 a month, still part time. By month twelve, the writers who treated it like a business rather than a side hustle are often at £2,000 to £4,000 a month, and a handful are past that. The difference between the ones who plateau at £300 and the ones who get to £3,000 is almost never talent. It is almost always pricing discipline and how quickly they stopped applying to job boards and started pitching editors and businesses directly.

My own version of this, because I lived it

Long before Forbes put me on a list, I was writing blog posts for a small marketing agency for £25 each. I remember one specific week where I wrote nine posts in four days because I was worried the client would drop me if I said no to the volume. I made £225 that week for roughly 35 hours of work, including the emails and the two calls where the client changed the brief halfway through. I did not raise my rate for another four months because I was terrified of losing the only steady client I had.

What changed things was not confidence, it was arithmetic. I sat down one Sunday and worked out my actual hourly rate across every client and it came to £6.40. That number frightened me more than any rejection had. I raised my rate with that one client by £10 a post the following week. They said yes without a single question. That is the uncomfortable truth almost nobody tells beginners: your clients are very often not price checking you as hard as you think they are, and the person keeping your rate low is usually you, not them.

The part that trips beginners up: it is a business, not a writing career

This is the contrarian bit that most “how to start freelance writing” posts avoid because it is less inspiring than “just write and the money will follow.” It will not just follow. Freelance writing for beginners is 30 percent writing and 70 percent running a small business badly at first, then slightly less badly. You are doing your own admin, your own sales, your own invoicing, your own tax setting-aside, and your own client management, all while also being the one producing the actual words. If you only enjoy the writing part, you are going to find the first year miserable, because most of your time will go to the parts that are not writing.

The writers who make it past year one tend to be the ones who accept this early and either learn basic invoicing and pitching, or borrow a template and a process from someone who has already solved it, rather than reinventing it from scratch every week. My piece on running a successful freelance writing career goes into the systems side of this if you want the practical setup rather than the pep talk.

A realistic six-step start, no fluff

  1. Pick two niches, not one, not five. One should pay reliably even if it bores you (think B2B SaaS explainer content, which regularly pays £150 to £300 for 1,000 words), and one should be something you care about so you do not burn out.
  2. Write three unpaid samples, and only three. Publish them on a free Medium account or your own simple site. Do not write endless free samples for prospective clients who ask; that is a red flag, not a rite of passage.
  3. Pitch fifteen times before you judge the results. Fewer than that and you cannot tell whether your pitch is weak or you just had a slow week.
  4. Price by the piece, not the hour, once you have a rough sense of your speed. Hourly pricing punishes you for getting faster.
  5. Send every invoice with a due date and a late fee clause, even a small one like 2 percent after 14 days. It changes how seriously clients treat your deadlines.
  6. Ask every happy client for one referral, not a testimonial. Referrals convert into paid work far more often than testimonials sitting on a page nobody reads.

Where the money comes from, once you are past beginner

Beginners assume the money comes from job boards. It mostly does not, past the first few months. It comes from repeat clients, from referrals, and from cold pitches to businesses that are not advertising for a writer at all, marketing agencies, SaaS companies, local businesses with blogs nobody is maintaining. This mirrors what I have seen writing about adjacent paths too, like the side hustles people recommend on Reddit, where the consistent theme is that the sustainable income always comes from relationships, not marketplaces.

If you are doing this around a family or a full-time job, the same logic that applies to stay-at-home parents starting home-based work applies here: protect a fixed two or three hour block, treat it as non-negotiable, and measure progress monthly, not weekly, because weekly progress in freelance writing is almost always noise.

When it stops looking like “beginner” freelance writing

Somewhere around month nine to twelve, if you have kept at it, the work shifts. You stop applying to £40 job posts. Editors start emailing you instead of the other way round. You raise your rates and lose maybe one client in five, and the ones who stay are worth more than the ones who left. This is also roughly the point where writers start asking whether they should bring in some outside help to speed things along, and if that is you, it is worth understanding what working with an AI or business consultant costs before you assume it is out of reach, because for a lot of freelancers it pays for itself within a couple of months through faster research and better positioning, not by writing for you.

None of this is meant to talk you out of it. I still think freelance writing is one of the most realistic ways to build a flexible income from a laptop, with low startup costs compared to almost any other business. But it looks like admin, silence, £30 gigs, and slow compounding progress, not a montage. If you go in expecting that, you will outlast almost everyone who went in expecting the montage.

Frequently asked questions

How much does a beginner freelance writer earn in the first month?

Most genuine beginners earn between £150 and £600 in their first month of part-time freelance writing, and it is common to earn far less or even nothing while you send out your first batch of pitches and samples.

Do I need a portfolio before I can get paid freelance writing work?

You need three to five sample pieces, not a full portfolio; three well-written unpaid samples on a free site or Medium are usually enough to land your first two or three paid jobs.

Is freelance writing a realistic side income or does it need to be full time?

It works well as a part-time side income, with most beginners working two to three hours a day around a job or family commitments and reaching £600 to £1,500 a month by around six months in.

What is the biggest mistake beginner freelance writers make?

Underpricing out of fear and never revisiting that rate; most writers who stay stuck at low income are pricing based on what they think they are worth rather than what the market will pay.

Useful references

Published and maintained by the Lilach Bullock team, covering marketing, AI and business growth.
Your buyers are asking AI who to use. Does it say you?

See for free whether ChatGPT, Claude, Perplexity, Gemini and Google name you, and get the plan to become the answer.

Check my AI visibility →
Sundays only

Get the Sunday newsletter.

One email a week. AI experiments, marketing tactics, and the workflows Lilach is building right now in her own business.

Subscribe free

Let’s get your marketing running on AI.

Book a free 30-minute call

We figure out what you need, where AI fits in, and what working together would look like.

Book the call →

Or take the 30-second calculator

You’ll see the hours and the money quietly leaking out of your week, and the three workflows worth building first.

Take the calculator →

Or grab the free AI resource library

Prompt packs, templates, checklists, and swipe files. The exact tools I build for paying clients. Yours, free.

Get the library →
Keep reading

More from the blog.