Do you have decent traffic on your website, but when it comes to sales or conversion, it is as deserted as a ghost town? If it is, you are not alone in this. Many website owners face this obstacle when they focus too much on boosting traffic, but neglecting the conversion rate.

Various techniques can be applied to boost the conversion rate of your website- building an interactive website, conducting campaigns, networking in social media, etc. But all will fail if you don’t have a persuasive piece of copy that appeals to the readers. When it comes to moving people to action or convert, words are the most powerful. And this article will explore how you can effectively write copies that will boost your conversion. 

Focus the Spotlight on Your Customers

Most businesses try to grab the customers’ interest by shining all the spotlight on them. While it can work in your favor to some extent, the clever way to go would be to prioritize your customers’ needs, emotions, and desires. Because all we humans want is – someone to empathize with us; even if it is through the website content. Instead of focusing on “me”, focus on “you”.

For instance, if you are running a software business, focus on how your software can ease customers’ life, and try to address customers’ pain. A saas copywriter can help you in this regard; using their words to boost your conversion rate. To focus the spotlight on your customers, make web copies that reflect your customer’s preferences.

Develop Buyers’ Persona  

When making a copy that resonates with your audience, you need to know who your audience is. That leads us to the second strategy- developing buyers’ persona. 

To map the demographic of your audience, you need to extract some information from them. After all, that’s what you will do when you are getting to know someone for the first time, right? For instance, what is their name, what do they do, and what are their ages? And you can pull out this information by conducting surveys, phone calls, or emails.

However, don’t expect them all to be forthcoming. They can share this information only if you have a compelling reason behind it. You can ask them to fill out a form or take part in a survey to boost their experience on your website. You can also use search term analytics to gauge visitors’ intentions.

When You Have No Raw Data

Now, what happens when you don’t have any subscribers or visitors, to begin with? How will you get the raw data about your audiences? This is the case with many startups. When you don’t have an audience, you have to tune into your competitors. Browse their reviews and try to find out their intentions.

Divide and Conquer

Well, don’t frown at the idea, we are not getting in any battle, nor we plan on world domination. The idea implies simply to cater to the individual needs of your customers.

For instance, there could be many visitors to your website, but not all are at the same level in the sales funnel. Some are just toying with the idea to get your products or services, and others are pretty determined to buy something. 

Now if you throw in some generalized or Mediocre content in their direction, that might be turned off for even the visitor who was just one click away to conversion. Devise a strategy that targets buyers at various stages in different ways. Approach each group by how they want to be approached.

Be Clever With Your Headlines

Tell us how many headlines you scroll through every day, clicking only when something looks interesting? Understandably, mediocre or drab headlines will not deserve a click to view the full story.

Similarly, your audience craves uniqueness in your copy. And the first factor for judging whether a copy is worth their time and attention is the headline. Your headline will decide how many people click for a full view. The headline should be compelling and call for action.

Use Number

People tend to trust facts and numbers, more than they trust the catchy promise. Use numbers in your headline to make it factual and real. Instead of using “how to start an online marketing business” write “5 steps to start a successful online marketing business”. While the first seems arbitrary, the second one provides more clarity and purpose.

Use Keywords

Use the right keywords that describe exactly what your copy is all about and that will get you qualified leads.  Research keywords, so you can include the right ones in your headlines.

Avoid Misleading Headlines

Your headlines should tell exactly what is in your main copy. While clickbait headlines might get short term popularity, they are not at all recommended for the trust and growth of your business.

Use AIDA Model

While a unique or unconventional piece of copy can make you stand apart from all the generic pieces, you need something more for boosting your conversion through copywriting. And adapting the AIDA strategy is the most effective of them. AIDA is a well-known marketing strategy that can be applied to various campaigns. AIDA stands for Awareness, Interest, Desire, and action.

Awareness

People have so many options nowadays; it is hard to hold their attention  long enough to deliver your message. And the best way to spike a customer’s interest is to address their problem, not to show off your product. 

The first step in getting their attention is to create a catchy headline. Be urgent, specific, and factual in your headline, but don’t forget to add something that will pull their emotion.

Interest

Once you get your customers hooked with your headlines, the next stage is to hold their attention. Attention and interest might look the same, but there is a subtle difference. While the first one is to hook them like a fish, the second one is to keep them engaged. 

To claim readers’ interest, pay attention to how you voice your idea, how you compose and format them.  Follow the order that crafts a synchronized story for your readers. Typography, font, spacing, and paragraph all should allow the customer to seamlessly devour your copy.

Desire

After your customers find interest in your copy, it is time to spark their desire to buy your product or service. And the first condition of creating desire is to make it clear to your customer how your product or service can benefit them.

Action

The last stage involves calling for action. If you have successfully hooked your reader with your copy and made them feel they need to do what you intend for them to do, they will certainly respond to your call for action.

The Bottom Line

Boosting conversion rate is a long-term process, you can’t expect all your viewers to sign up for your newsletter, email, or even revisit your site. You have to be persuasive for that. And writing a copy that persuades them to stay connected with you, is the right way to go about it. Follow the above-mentioned strategies to write copies that will convert.